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My Customers Aren’t Using Facebook … Are You Sure About That?

My Customers Aren’t Using Facebook … Are You Sure About That?

Still think your customers are not on Facebook? We meet people every day, who tell us that they don’t believe that their customers are on Social Media and, therefore, are... read more

Creating a Successful Cover Photo for Facebook Business Pages

Creating a Successful Cover Photo for Facebook Business Pages

It would be unwise to ignore the potential of Facebook when it comes to ad revenue and product advertisement. There are people or companies that have tens, maybe hundreds of... read more

Should I Advertise on Facebook?

Should I Advertise on Facebook?

Lately there has been a lot of chatter online about Facebook advertising: Chatter about it not being worth it. All you get are fake likes. It’s just a scam by... read more

Face Palm: Monetizing Facebook and Other Websites Made Easy

Face Palm: Monetizing Facebook and Other Websites Made Easy

Facebook revealed this week that it will be tagging news items from “The Onion” as satire as it has received many complaints from members confused the style of humor. This... read more

An Essential Guide For Facebook Cover Images 2014

An Essential Guide For Facebook Cover Images 2014

What can be the best way to describe yourself to the whole world? Or, what can be the best way to say something to the public? Yes, if you’re on... read more

How To Use Your Facebook Cover Image To Generate Leads

How To Use Your Facebook Cover Image To Generate Leads

The presence of social media sites and the internet in general has given us a plethora of opportunities that were nonexistent just a few years ago. Have you even wondered... read more

Tips to Get the Most Out of a Facebook Campaign

Tips to Get the Most Out of a Facebook Campaign

Facebook Campaign Ideas to Boost Engagement Have you ever asked yourself, “How can I make my Facebook campaigns more effective?” Are your Facebook campaigns taking up too much time with... read more

6 Reasons Your Facebook Fanpage Isn’t Gathering Likes

6 Reasons Your Facebook Fanpage Isn’t Gathering Likes

For social media marketers, the Facebook “like” is one of the most valuable currencies there is. A like may not be an end in and of itself—the ultimate goal is... read more

Facebook Organic Reach on the Decline in 2014

Facebook Organic Reach on the Decline in 2014

In 2014 if your business does not have a Facebook page, you are already behind in an online marketing space that is only getting more competitive. Facebook launched ‘Facebook Pages’... read more

Facebook Twofer: Sharing Content to Be Seen

Facebook Twofer: Sharing Content to Be Seen

You might have read my recent post about Facebook “stealing my cheese” a few days ago. And you might have also heard that you should be more social on social... read more

5 Reasons to Stop Freaking Out About Facebook Demolishing the Like Gate

5 Reasons to Stop Freaking Out About Facebook Demolishing the Like Gate

You may have heard that you can no longer incentivize page likes. From now until November 5th, you can still require users to like your page to get some offer, get more... read more

Will Facebook’s ‘Buy’ Button Succeed Where Its Previous eCommerce Attempts Have Failed?

Will Facebook’s ‘Buy’ Button Succeed Where Its Previous eCommerce Attempts Have Failed?

Facebook is determined to finally crack e-commerce and if it proves to be a success, its rivals are determined to cash in too. In recent years, Facebook has been frustrated... read more

Should You Friend Your Boss on Facebook?

Should You Friend Your Boss on Facebook?

We have lunch together (occasionally). You know my phone number (but luckily don’t use it much). I give your kids presents for their birthdays, Bar Mitzvahs and graduations…But should I... read more

Facebook’s Ridiculously Ridiculous View Blockade: What Gives?

Facebook’s Ridiculously Ridiculous View Blockade: What Gives?

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The following is based on recent feedback from my personal, business, and client-owned Facebook pages. By now it’s no secret that Facebook, the seemingly end-all-be-all of social media, its preventing... read more

Facebook Messenger App: Is The Backlash Fair?

Facebook Messenger App: Is The Backlash Fair?

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Now, it goes without saying that Facebook is one of the more controversial social networks, but their recent effort to force people to install their standalone Messenger app has angered... read more