New 2013 Facebook Cover Rules Text Allowance Reduced

Facebook cover rules January 2013

As of January 15, Facebook is changing it’s policy for Cover Photos for Pages and Newsfeed Advertisements.

You will NOT be allowed to have Text of more than 20% of the image area (1/5) on the Cover Photo, and just remember your Profile Image is where your Business Name and Logo should appear. See the image above for reference on size of text allowed

The Facebook Rules for Timeline Cover Photos are;

1. All Cover Photos are Public and should be 851pixels wide x 315pixels high.

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2. Covers CANNOT be Deceptive, Misleading, or Infringe on anyone else’s copyright, if they are you may find it disappears.

3. You may NOT encourage people to upload your cover to their personal timelines.

4. Cover Photos MUST NOT Include;

  • Images with more than 20% text
  • Price or Purchase Information, such as “40% off” or “Download it on”
  • Contact Information such as a Website Address, Email, Mailing Address, or Information that should go in your Page’s “About” section.
  • References to Facebook Features or Actions, such as “Like” or “Share” or an Arrow Pointing from the Cover Photo to any of these features or Calls to action, such as “Get it now” or “Tell your friends.

Here is Facebook’s own information on sizes and allowance and their reasons for changing the text allowances for your reference:

The company is developing a grid-based text overlay detection tool to identify non-compliant images. A version of this tool will be available within Power Editor to help advertisers know in advance whether their images will be approved. Advertisers should keep in mind that text within logos will also count toward the 20 percent limit.

Ads and sponsored stories for News Feed that originate from Pages may not include images with more than 20% text (effective January 15th, 2013)

Facebook people react negatively to content that they perceive as inauthentic or impersonal. Since text is rare in photos from friends, text in brand photos triggers negative emotions in people. Instead of introducing text in your images, choose photos that send a message or tell a story on their own without words.

Box 1: 59 pixels x 15 pixels = 885 square pixels
Box 2: 59 pixels x 15 pixels = 885 square pixels
Box 3: 41 pixels x 20 pixels = 820 square pixels
Box 4: 130 pixels x 30 pixels = 3900 square pixels
Box 5: 105 pixels x 23 pixels = 2415 square pixels
Box 6: 402 pixels x 15 pixels = 6030 square pixels
Total: 14,935 square pixels – well below the 20% or 53,613 square pixels maximum limit.

over photos must be at least 399 pixels wide* and may not contain:

Price or purchase information, such as “40% off,” “Download it at our website,” or “Free Sunglasses All Summer Long.”
Contact information, such as web address, email, mailing address or other information intended for your Page’s About section.

References to user interface elements, such as Like or Share, or other Facebook site features.

Calls to action, such as “Get it now” or “Tell your friends.”

In addition, cover photos may not be in violation of the Facebook Terms. source

Comments: 8

  • Kat says:

    “Facebook people react negatively to content that they perceive as inauthentic or impersonal.” – if that were the case, FB should simply let its users make that choice. If they don’t like it, they won’t click on it. However, since FB is actively trying to make money by selling aps and ads, I don’t believe the “we’re trying to make it personal” line.

  • Amy says:

    So what ARE we allowed to do anymore Facebook? Hmm

  • James McDugal says:

    Facebook has always tried to prevent becoming the next MySpace. That’s a good thing. Now if they could just detect ecards ….

  • MLee says:

    Good God! What is the need to regulate something to the maximum degree?
    Next they’re going to tell you it can’t be made in Adobe or Corel software, has to be done on a computer that has no brand name on it and can only be changed on Tuesdays with a full moon in the month of June.
    Really? WHY do they feel this necessary?

  • Vicky Wills says:

    According to the new rule of the facebook, it is only allowed to add 20% of the text according to the pre defined size of the cover image. If you need proper facebook cover photos you can visit .

  • Christy says:

    I’m with James – I never liked MySpace and don’t want to see FB turn into it. If you give everyone too much freedom to do what they want, many will overdo it. FB was initially just social networking between people, business just found a great way to use it for marketing. They are doing their best to keep the site from getting to “kitschy”

    • Charity says:

      I’m confused, and I think you have missed the underlying motive for the MANY changes that Facebook has been implementing (mostly covertly)…the underlying motive is that FB wants to make people PAY FOR ADS. People won’t pay for as many ads if they are permitted to place ad content on their cover images. If someone doesn’t like a business or person’s FB Cover Image then they don’t have to subscribe to them or “Like” them. No one is forcing them to view anyone else’s Cover Image….coming next, Facebook Posts will no longer be permitted to contain any words defined by facebook as “Businessey”

  • Philippe says:

    Most of the rules have been in effect from the beginning of the business pages even though most have been ignoring them. I am confused as to the 20% rule though since it is nowhere to be seen in the Facebook Terms of service and guidelines

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