Premium inventory or Premium Ads from Komli Media consist of : 1) Reach Block, 2) Target Block, 3) Regular CPM buy and 4) Logout Experience.
Reach Block is a 24 hours property where the advertiser is guaranteed impressions within a 24 hour period, and the brand’s target group will see the ad when they login to Facebook on a particular day. When the channel “Life Ok” was launched, Star TV in collaboration with Komli had used a reach block to create buzz online.
Target Block is another feature which is more or less similar to the Reach Block but used when an advertiser wants to target a certain group and spread the impression for 2-3 days. Before the launch of the serial “Satyamev Jayate”, Star Plus had used this format of premium advertising with the help of Komli. Komli also provides regular premium CPM buy but it is for extremely targeted bursts with more standard targeting parameters available on reach and target blocks. Finally, the Log Out ads which has been tried out by brands such as Subway, Ford, etc. is the latest addition to the premium package and Komli has been talking with its clients on implementing the same.
However, there has been a bit of scepticism around Facebook log out ads. To this Radhikarani also added that, “Indian marketers are showing good response for the log out ads as they provide a larger canvas for video ads when compared to Facebook internal pages.” Indeed the premium inventory is a great package for brands to advertise on Facebook, apart from the market place inventory. And brands such as Unilever, Star, etc. have been consistently using them along with brands such as Vodafone, Intel, etc.
As a marketer, have you given a try to the premium inventory of Komli Media and if yes then how effective have these been to your business?