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	<title>Comments on: How to Adjust Social Media Strategy to Facebook Changes</title>
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	<description>Building Deeper Business Relationships Through Engaging Communities</description>
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		<title>By: Frank Gainsford</title>
		<link>http://www.business2community.com/facebook/how-to-adjust-social-media-strategy-to-facebook-changes-0339051#comment-519177</link>
		<dc:creator>Frank Gainsford</dc:creator>
		<pubDate>Sat, 24 Nov 2012 15:33:20 +0000</pubDate>
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		<description><![CDATA[Good article, how ever the number of fake accounts, and paid for likes in FB are not accounted for in your version of things. These are the BH (Black Hat) techniques that many have used which Face Book owners are fuming about because it is causing the serious marketing people to take their cash and go else where where they get what they pay for with out having to cheat.

The SEO (Search Engine Optimisation) crew have very similar problems, with Google, Yahoo, Bing, Ask and many others going to great lengths to catch and ban the cheaters, removing them from all SERP&#039;s (Search Engine Results Pages).

These changes are coming about due to the IMPACT of the BH (Black Hat) techniques used by some marketers, so we need to be aware of who we deal with, and how we handle their business....]]></description>
		<content:encoded><![CDATA[<p>Good article, how ever the number of fake accounts, and paid for likes in FB are not accounted for in your version of things. These are the BH (Black Hat) techniques that many have used which Face Book owners are fuming about because it is causing the serious marketing people to take their cash and go else where where they get what they pay for with out having to cheat.</p>
<p>The SEO (Search Engine Optimisation) crew have very similar problems, with Google, Yahoo, Bing, Ask and many others going to great lengths to catch and ban the cheaters, removing them from all SERP&#8217;s (Search Engine Results Pages).</p>
<p>These changes are coming about due to the IMPACT of the BH (Black Hat) techniques used by some marketers, so we need to be aware of who we deal with, and how we handle their business&#8230;.</p>
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