Facebook Pages have become very important forums for businesses to communicate with their customers and find their market. They also help people discover and learn about businesses and their products and services. Facebook Pages now bear more weight on SERPs, and with social sharing, a Facebook Page could likely be the first place a new potential customer discovers your business. This article explains how to manage your Facebook Page’s SEO, and how your SEO content and data can help enforce your business’ search results and web traffic.
Title and URL
When you choose the name for your Facebook Page, pick something that represents the business and will make your page easy to find. The best option is usually the name of your business. Facebook penalizes generic names, or names that are loaded with keywords, and aims for each page to represent an actual figure or business.
The same goes for your Facebook URL. You can customize your personal or page URLs here. The URL for your Facebook Page will appear like this:
You can only set your Facebook URL once, so try to use the best option that is available for your business, preferably the name of your business if it is available.
Between page metadata, pictures, and posts, there are many places within Facebook to build keywords for your site. Important keywords and phrases that should be worked into your page include your business name, address, and links to your relevant pages. But it’s also worth researching and understanding what words or phrases people might use to find your business.
Try to use the same set of keywords you use on your webpage, as this can help search engines establish connections between the name of your business and what services or products your business provides. This article provides a helpful step-by-step how-to on inputting keywords into Facebook.
You can also include keywords in your public posts. If it looks like you are spamming keywords (called keyword stuffing), you can be penalized, but if it makes sense to incorporate them in context, it’s a good idea to do so.
While Facebook does not have the option to input page metadata, per se, the “About Box” and “Info Tab” essentially fill the same role. Users can browse this information, but other than your basic info, most of it will not be predominantly displayed on your landing page.
You can input keyword-heavy content in these sections to help drive relevant search traffic to the page. Build on keyword, phrase, and link citations in these pages. Make sure to fill out the information on your company website and include a citation of your company address and any other relevant information that will make your page easier to find. Including links to your website along with relevant keywords on Facebook can help establish these citations and improve not only Facebook, but your website SEO as well.
To manage your page info, log on as a manager and click on the “Edit Page” menu at the top of the screen, and select “Update Info.”
The “Basic Information” tab allows you to edit your name, username, address, as well as descriptions about your page.
Facebook has created this video to show how to implement Facebook SEO. Although it’s a little bit introductory for those familiar with SEO, it might be helpful to see screenshots and footage of how to implement it on Facebook.
Generate Links to Your Facebook Page
Building links to your Facebook Page will also help improve the page’s SEO. Links on any public page will be seen by search engines and factored into their results. You can link to your Facebook Page on your official website and other social media platforms you use. Not only will this add to your link citations, but it makes it easier for site visitors to connect through your social networks.
Another great way to build links is to encourage friends to share your page. The best way to do this is to create interesting posts that people want to share.
Pictures and Media
You can edit basic information on pictures and other media that you update to your page. It’s easy to miss this step, but it’s a great way to add in a few extra keywords and make it easier for people to find your media. To edit metadata on photos, click on your photo’s button under your profile header and select the photo, then click on edit. You can enter in a keyword-heavy description about each picture. The same can be done with videos, if you have the videos app enabled on your page.
Get Social with Your Page!
A big part of SEO strategy with social media pages is engaging the social networks’ communities. The more active, shared, and liked your page is, they higher your SEO benefits. Don’t just post on your own wall – try sharing helpful content on others’ pages (without spamming), or try contributing to their discussions as your business.
Depending on how you have your Facebook Page set up, most likely when you log in you will have the option to choose how you want to interact on Facebook. When you are signed into Facebook, you can log in as your page by clicking on the arrow button on the top right of the Facebook Dashboard, next to “Home.”
By setting up your relevant information properly on Facebook, and building on strong keywords, your page can become much easier for people to find, and it will also help search engines connect your business with your keywords. As I discussed in a recent post, integrating a social strategy with SEO efforts can make a big difference in web traffic and help keep your company’s online profile highly visible.