Facebook’s Organic Reach Decline: How To Respond In 4 Steps

Comments: 2

  • I’m surprised paid reach via Facebook ads was not highlighted as a solution for dealing with declines in organic reach.

  • It’s sad when one of the main tips in how to respond is “Go elsewhere” and another tip is “stop trying and pray your customers like you”.

    I think that FB is a bad platform for a majority of marketers to spend time/money/effort on. Even when posts saw 15-40% organic reach, most of the data on conversions showed weak traffic value. Now with 1-2% being the norm, I can’t really imagine why a brand would spend any but the most cursory effort on FB social media presence.

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