Ever since Facebook created Pages for businesses many companies, from small local retailers to large multi-national corporations, have created a presence for themselves on this giant social media network. Using Facebook can be a great way for your business to connect with your customers (assuming they use Facebook). If you post the right content for your audience they will engage with it, such as “liking” it and making comments. Since engagement is something you should be striving for I’m really happy to share that Facebook has made some changes that can help businesses communicate better with followers!
Prior to these changes, when followers commented on a status update or photo, the comments would just show up in reverse chronological order. As a page administrator, if you were replying to someone, you had to include their name (so they would see the response and know it was for them) and then your comment would just show up in the same order as everyone else. Not anymore!
New Reply Button
Facebook has announced they are rolling out a reply button.
Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know
The reply button lets you and others reply to a specific comment. This makes a conversation much easier to follow and creates a more personal level of engagement between you and your followers.
If you’re an admin of your Facebook page, just log in and you should see an option to enable Reply Button under the drop down menu.
In case you’ve missed the enabling process there, go to “Edit Page” and click “Manage Permissions”.
There you’ll find an option to enable Reply Button for your page. If you want to enable replies, make sure the box is checked. Don’t forget to “save changes”.
With this new change comes another – threaded comments. As of right now, according to Vadim Lavrusik, Journalism Program Manager “the most active and engaging conversations among your readers will be surfaced at the top of your posts ensuring that people who visit your Page will see the best conversations.”
Here’s an example of what the replies and comment thread looks like:
If you have a Facebook page, what do you think of this change? Can you see it helping your interactions with followers?