Facebook Timeline and a Lesson in Consumer Engagement

Despite the recent bad press surrounding f-Commerce together with the ‘sudden’ and ‘forced’ implementation of Facebook’s timeline for pages, ShopIgniter’s offering has now become even more compelling. Not only has timeline not been an obstacle for ShopIgniter, but has actually enhanced the ShopIgniter offering.

By fully understanding every element of the new timeline, ShopIgniter’s f-Commerce solution caters for each individual feature of the new timeline. From the cover photo to engaging posts, ShopIgniter’s customized shopping application utilizes every benefit of the new timeline page design.

According to a CMO council study, 79% of fans want to learn about the products offered by brands they’ve liked. In another study by Simply Measured, there has been a 46% increase in engagement per post since the implementation of timeline. Content engagement, such as compelling pictures and videos is receiving a 65% engagement increase in comparison to the old design.

For brands looking to sell on Facebook, these are substantial statistics. Now, product and brand awareness is simpler, more effective and has a higher response rate. The ability to highlight and draw attention to specific promotions and products can be done using the scalable fan page images and post pinning to keep relevant and important news directly in the vision of the consumer.

The use of stunning imagery, collages and eye-catching promotional banners can enhance the brand and the user experience alike. By steering the consumer and guiding them through their purchase via imagery, brands will see an increase in sales conversion.

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Speaking to Commerce On Facebook, ShopIgniter CMO Kevin Tate stated “We are PCI level 1 compliant. Security is a big deal for consumers and we’ve made the Facebook shopping experience as safe, if not safer, than dot com shopping sites.”

Unlike competitor f-Commerce providers who have stayed with the ‘catalog on a tab’ approach to consumer engagement, ShopIgniter are bringing the point of purchase to the consumer at the very first moment a consumer engages with an offer, product or promotion. Timeline tells a story in real time. Therefore it makes sense for brands to offer time based promotions. Whether it’s a teaser in advance of a special promotion or a limited offer discount, timeline is now the ideal place for f-Commerce.

The fit between ShopIgniter’s offering and Facebook’s Timeline is a perfect match. Mobile engagement is on the ShopIgniter 2012 roadmap. Realizing that the majority of people are using mobile devices, ShopIgniter are ensuring that their brands receive the most up to the minute methods to engage with consumers. At this point in time, ShopIgniter are definitely pulling away from the rest of the pack to offer a unique and effective product to fulfill the social needs of every brand.

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