Facebook Scraps ‘Friends of Fans’ Metric – Admission That the Fan Page is Dead?

Comments: 1

  • Exactly! Facebook business pages for any small business can be a huge waste of time. To actively engage the community on your wall, you have to share interesting photos, videos and stories. Most small businesses are not in the business of creating content, so their FB pages suffer.

    We created a friend page instead and now have active communications with our followers/friends. We all trust our friends more than a marketer.

    Makes perfect sense.

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