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Facebook Rolls Out Reviews For Places

While we were all looking the other way, Facebook quietly introduced reviews to Facebook Pages for Places with very little fanfare. If you haven’t seen them yet, you’ll probably see them soon. It takes a while for a new feature to be rolled out to almost 1.5 billion users. We saw the new review buttons on many Facebook Pages for Places recently and thought we’d give you a peek under the hood.

In the example below, we check out the Facebook Page of our favorite hotel in Las Vegas, The Cosmopolitan.

Facebook Rolls Out Reviews For Places image Screen Shot 2013 10 16 at 10.23.02 AM1 1024x598

You’ll notice that a review button has made its way between the Like and Message buttons right under the cover photo. If you click on the review button, you’ll be served up a review box where you can provide a 1 to 5 star rating, write a review, see other Facebook friends that have liked the page and you can even Like the page directly from the review box.

Facebook Rolls Out Reviews For Places image Screen Shot 2013 10 16 at 10.25.24 AM 1024x741

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Before you hit post, you also have the option to choose who sees the review. Similarly to your other Facebook posts and status updates, you can select the following groups to see the post: public, friends, friends of friends, friends except acquaintances, custom or chose from one of your lists.

After you click post, you’ll be served up other Pages to review. These might look familiar to you because they’ll be places you’ve either checked into or have Liked on Facebook.

Facebook Rolls Out Reviews For Places image Screen Shot 2013 10 16 at 10.26.07 AM 1024x583

If you chose “public” when you post your review, your review will live on the Page you just reviewed and look like this:

Facebook Rolls Out Reviews For Places image Screen Shot 2013 10 16 at 12.44.02 PM 1024x548

What are your thoughts on reviews on Facebook Pages for Places? Do you think you’ll use them? Do you think they’ll have any impact on Yelp? We’d love to hear your thoughts in the comments.

Comments on this Article: 4

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  1. Don Morris says:

    Interesting. I manage a number of Pages and noticed that the Page I created today had a reviews box. After checking, I found that half of my Local Business pages had the feature. Coincidentally, those without the reviews feature also do not allow me to set subcategories for the Page.

  2. Laurie says:

    I ABSOLUTELY HATE HATE HATE ONLINE REVIEWS and am totally shocked that Facebook is stooping this low. I thought they were better than this. We are a small business, a travel agency, who unfortunately sometimes gets negative reviews ourselves every time a room’s bed-sheet isn’t folded properly or a flight is delayed. WE DON’T HAVE DIRECT CONTROL OVER THESE yet these online negative reviews completely DESTROY us and our credibility to future customers no matter how hard we work and how dedicated we are to them as travel agents. If Facebook chooses this path, it will be nothing but destruction for us, which means why would I EVER send another dime to Facebook on marketing MY Business Facebook page when MY Facebook page is now just a place for people to diss us. This is going to hurt Facebook. I don’t know what they’re thinking. It’s a BAD idea.

  3. First thought that came to mind: yes, this will most likely impact yelp. My opinion is based on hearing about the amount of fake yelp reviews and considering the fact that Facebook reviews for places will be connected to your actual Facebook profile. Therefore, FB reviews will be more a little more accurate and really based on the user experience (hopefully)

  4. Fed says:

    As an admin I should be able to access all reviews. However, I can only access the ones that were posted public. Shame…

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