Although it may be your kids’ favorite website, Facebook is by no means just a site for the younger generation. Facebook has over 900 million users, who range anywhere from middle school students to tech-savvy grandmas.
Here’s how to make the most of Facebook as a marketing tool.
1) Love your Likes
The number of “likes” a Facebook page has is a better indicator of success than page views alone. When a user “likes” a page on Facebook, it appears as a link in the user’s profile and is visible to all of the user’s friends. Increasing the total number of “likes” on your page can exponentially increase its visibility.
2) Like your link
A link to your website should be immediately visible to users on the Facebook page. Your company website is your most valuable piece of information. Isn’t one of the goals in creating a Facebook page to have more visits to the webpage?
A link to the site should be listed at the top of the page description, before any other contact information like the telephone number or address. If the link to the webpage is difficult to find, viewers may become frustrated and leave the page, just as they would with a site.
3) Expand your Info
Having a detailed info section on your page can help attract new clients. Many Facebook pages have a very basic description of their company and products, but this is a mistake. Think of the info section as an opportunity to secure new customers.
Explain why your products are the ones customers should be buying. In addition, give a brief history of the company. Users should feel like they are getting to know your business from reading the page (that’s the whole purpose of Facebook, right?). Customers are more likely to buy from companies they feel familiar with.
At the same time, beware of making the space feel cluttered. Organize the info section to avoid overwhelming viewers with too much information.
4) Showcase your photos
Many companies do not properly use the photo tab of their Facebook pages. Often, companies just have a few photos of their most popular products, or even just upload a default logo. In my opinion, this is lazy.
You must have photos of all the products your business carries on your website, so why not post them to albums on Facebook? Remember, the purpose of the Facebook page is to sell your products and website. Use all the resources you have.
Also, be careful not to just advertise your photos on wall posts. The wall is an important tool for keeping your visitors up-to-date on products, but posts go to the bottom of the page as new ones are added. Viewers can miss the beautiful photos of your furniture if they are not saved in albums.
5) Seal the Deal
Many companies advertise special offers to their Facebook followers or even give them exclusive discounts. For example, you could post a code on your Facebook page that would give customers a discount at the online checkout. Such promotions encourage more users to “like” your page, which as stated above, can increase its visibility in droves.