Facebook insights are great to measure how effective your Facebook marketing is performing, but can be complicated. Facebook provides so much data (a good thing), but can be overwhelming for a lot of small business owners.
I recently found a tool that will help you improve your marketing on Facebook.
It is a tool called — LikeAlyzer
It’s basically a Facebook report card, unlike 7th grade English class, I did not receive an F and did pretty well (my results below).
How It Works
Go to: LikeAlyzer.com
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Enter in your Facebook URL in the box on the home page (see below)
Wait about 20 seconds while it does magic…
Ok, now you get your score (out of 100)…
It gives you recommendations on what to work on (fix). It breaks down even further — Posts per Day, Posts per Type, Timing (something we need to work on) and many more.
As you can see, this is a great tool to get an idea of how you are doing on Facebook. This is not the end all be all, but it is a great start to measure how you are doing.
This is a great tool, but I also like to measure these Key Performance Indicators (KPIs);
You want to drive your Facebook fans to your website as much as possible. You want to do this with any online marketing actually. If your website is effective, you can expect the visitor to share your content, comment on your blog posts, research more about your company, sign up for your mailing list or give your company a call because they are ready to do business.
For tips on how to create an effective website you can check out a blog post I wrote a few months back;
When Your Fans Are Online
This is another metric to measure as you want as many of your fans to see your posts. As you can see in the image below, our best time to post is 7:00 pm.
(click image to enlarge)
If you are a fan of our page (you are right? What?! Well come say hi here) you’ll notice we post something at 7:00 pm every night.
You can find this when you click on;
Facebook Insights > Posts > When Your Fans Are Online.
Probably my favorite metric to track and remember…
Use social to nurture the relationship and email to drive revenue.
This is a very important component to an effective social media strategy and I see a lot of businesses not capitalizing on this opportunity. Don’t skip on building an email database.
An email database is an asset your building for your business and you control it.
If one day, Zuckerberg and his people in Menlo Park (Facebook Headquarters) wanted to take down your page, they could. This is not common, but I have heard it happen before.
Build an email database to drive revenue and keep in touch with your customers. It should be one of the most valuable assets your company owns.
Anytime someone is looking to buy a website the first question is NOT how much traffic it brings, but is…
How many people do you have on your email database?
There is a reason for that and it’s because email addresses are valuable.
Here is one of our email lists we’ve built with our page;
Try out LikeAlyzer and see how you are doing with your Facebook efforts. See the improvements they recommend and make adjustments. That is what is so great about online marketing is you can make adjustments on the fly.
You cannot do that with TV, radio, billboards or those big ugly yellow books (they still send) that I use to hold up the coffee table in our living room.
What was your score?
Please post it in the comments below. I’ll buy a Starbucks coffee to anyone with a 90+ and give you a virtual high five!
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