More and more online users are increasing the emphasis on their social pages than their website. This is great from a customer service and interaction point of view.
Earlier the whole SEO exercise would be to put the right mix of keyword-laden text, reciprocal links, and clever use of heading text, a crafty SEO expert could push a website up in the rankings. But now the focus is on your Facebook page, and you still need to get your brand or business in the top of the rankings.
So if you want your Facebook page to rank higher in the SERPs (Social Engine results pages), here are a few tips that you can make use of to the fullest.
#1 Publicize your brand or business name
The names of your Facebook page, custom URL, and custom tabs are of utmost importance. Search engines see these titles in Heading 1, which means they’re heavily ranked by search engines. Craft the title of your page, tabs, and URL carefully, making sure they contain the name of your brand or business.
If you’re the proud owner of Reena’s boutique, but instead opt for “Fashion trendz,” Reena’s Boutique isn’t going to rank highly on the SERPs. Your brand or business name is how you’re known and how you’re found, so be consistent when labeling your page, URL, and tabs. And once you’ve named your page or picked your vanity URL, commit to it.
E.g. Our custom url states our brandname - https://www.facebook.com/SellMojo
#2 Get links from multiple sources
As is the case with traditional SEO, getting links to your Facebook page and custom tabs is extremely beneficial. Links are like recommendations. If one friend recommends you eat at a certain restaurant, you’ll consider it. If a number of your friends echo that recommendation, you’ll be convinced.
If Google sees that your tabs and pages are being linked to by numerous sources, both on and off of Facebook, then your page and tabs must be important. But search engines also take into consideration where the links are coming from. A link to a custom tab on your business page will be weighted much more heavily if it’s from a popular, recognized source.
You can include links to your Facebook page on your website header and footer to direct traffic.
#3 Get the most out of the wall and custom tab content
More of your Facebook page is indexed by search engines than you may realize. For instance, your wall posts are indexed. But since wall posts lose their relevancy in time, they aren’t given much weight. Still, using your target words and phrases in your wall posts isn’t a bad idea.
Your new custom tabs you painstakingly created? Relax, those are indexed too. And given quite a bit more weight than wall posts. Remember, well-earned Likes are a significant ranking factor in any SERP, and building Likes is one of the easiest and strongest things you can do for ranking Facebook content.
#4 Don’t hide from Search Engines
Google doesn’t “Like” your page. It’s a non-fan. So if you’ve got some key content on your custom tabs hidden behind a fan gate, Google can’t see it. And if Google can’t see it, it can’t be indexed.
While you may be inclined to build these gates to create a buzz about your page and drive up your fan count, carefully consider whether or not you want your content gated, because it could be hidden from search engines.
#5 Put SEO text in the right place
It may seem like common sense, but search engines can’t parse images, which means they can’t tell if there’s text inside an image. So don’t put your SEO-rich text within an image that you add to a new custom welcome tab. It can’t be indexed there. Instead, put that text on the About and Info tabs.
But remember that Facebook is a place for social connection and interaction, so don’t go overboard with SEO-rich text. Material that isn’t social won’t hold your fans’ attention, and can even cause abandonment.
#6 Optimize your multimedia
Videos are the easiest form of multimedia to optimize because the titles are heavily weighted. So make sure you’re giving your videos good titles, both on Facebook and on sites like YouTube and Vimeo. Similarly, the images and logos you use on Facebook can be optimized by naming the files accordingly.
#7 Manage and run your page well
Being a good community manager is just as important as an SEO campaign. The popular Facebook pages have high engagement because those pages embrace the ideology of Facebook: they’re interactive, engaging, and usable pages. Facebook, at its core, is about connecting with people, so don’t sacrifice the interactivity of your page for the sake of SEO.
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