5 Must Read Blog Posts Covering Facebook Timeline for Brands

On 2/29/2012, Facebook held their first marketing conference in New York City. With that came news about how business pages would be changing, the introduction of new admin and marketing features and tips on how business owners can leverage the new page layout and marketing tools.

There are mixed feelings about the changes throughout the marketing community and of course, an abundance of information and coverage. Whether or not you have been following any of this coverage, I would like to share some information I have come across over the last couple of days.

5 of my must read blog posts covering Facebook’s changes:

1. The Complete Guide to Setting Up the New Facebook Page Design

– this blog post by Pamela Vaughan on the HubSpot Blog gives you a step by step on how to setup your new page, talks about additional features available to page admins and goes over best practices for marketers to follow to get the most out of the new page designs.

2. 7 Big Features of Facebook Timeline for Brands

– this is a post by Gary Nix on The Blue Fountain Media blog and provides awesome numbered visuals that are perfect for familiarizing yourself with some of the changes Facebook is making to brand pages.

3. Facebook Unveils New Marketing Tactics For Brands

– this is a post by Howard Greenstein on Inc. This is a great post that summarizes the conference and some of the new features.

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4. Tips to Drive More Traffic to your Custom Tabs from Timeline

– this post is featured on the Pagemodo blog and provides tips on how to drive traffic to your custom tabs from timeline. This post also provides awesome visuals and step by steps to follow. If you aren’t familiar with Pagemodo, they provide free DIY landing pages. With Facebook’s announcement that business pages can no longer default to a custom app (landing page), it will be interesting to see how Pagemodo adapts to these changes. I reached out to Pagemodo via Twitter and they responded with the following:

5. Facebook Timeline For Pages Kills Marketing Feature: Default Landing Tabs

– last but certainly not least is Josh Constine’s post on Tech Crunch. I like this post because it is one of the few that I came across that is more opinion based with some awesome information and statistics.

What do you think of the changes?

If you’ve had a chance to play around with the new layout and features, share your thoughts in the comment section below or reach out to me via Twitter or Google+ with your likes/dislikes and features you would like to see made available to business page administrators.

Expect plenty of more coverage to come in the weeks leading up to March, 30th which is the date Facebook will automatically convert all business pages to the new timeline format (if they have not already done so).

Discuss This Article

Comments: 4

  • While I like many features of the Timeline I’m totally angry about FB’s decision to make “Highlights” the default view. There’s no way to change this permanently to another view in Admin, so all people landing on the Page will see “Highlights” – in effect, what they will see is only my own posts; what I want is for all people to view all posts, both my own posts and posts by others, just as has always been possible until now – but it can’t be done.

    My Page is all about the community I’ve built up through interaction with my clients. That community and interaction is destroyed by this change, since posts by others are now hidden in a tiny box with brief excerpts instead of being visible to anyone who visits my Page.

    Worse yet, Highlights view doesn’t even show all my own posts! FB has decided that many of my own posts aren’t highlights. This is insane – if I didn’t think they were important I wouldn’t have posted them!

    I’m so angry that I’ve complained to FB and blogged about the issue (click on my name to go straight to the blog post).

  • That’s what I’ve noticed too. A lot of people complain about the new timeline. But I think it’s just a matter of getting used to it. And besides Facebook Timeline has new Cover Designs nowadays and they can be customized.

  • Thinking of Deleting Face Book,Was really looking forward to reading my Birthday Wishes and What did I see!!! Tells Me I have 47 posts but does not show them,What is The point of Friends Wasting There Time Wishing me Happy Birthday when I can not see them,!!!!!!!!!!!!!!!!!

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