A very common concern for midsize businesses as they get deeper into social media and other community building programs is negative comments.
What if people say: “You guys suck!” “Your product is sh*t.” #your_name_here_fail.
Unhappy customers, competitors, and lurking trolls lie in wait to trash your good name and destroy your hard earned reputation. Well, that’s the fear many company executives have, and they are not entirely wrong. However, the choice to shutter or never start social media programs has far greater destructive repercussions to their reputation, and is a squandered opportunity.
Dan Ziman hears these concerns a lot from businesses just getting their toes wet in the digital and social waters. His message is you have nothing to fear but fear itself…to coin a phrase.
I asked him what companies need to grasp to align their content to close more business. Here is what he had to say.
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This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.