Expert Interviews
Future Agency Interview With John Bushell
What is the future for the Public Relations Agency industry? The debate started across on Forbes, continued on FIR and we add our own suggestions from an interview taken for... read more
Intacct’s CEO Robert Reid On Growing A Successful Cloud Business
Selling software to accountants, auditors and Chief Financial Officers (CFOs) takes accuracy, precision and software quality to an entirely new dimension. Having worked at a start-up selling hosted accounting and... read more
C.C. Chapman Talks About The Amazing Things That Will Happen
As children we dream. We manufacture these massively multicolored stories which are acted-out. And devoid of any reservations. But as adults we suppress our dreams for a more practical way... read more
6 Questions on Content Marketing With Joe Doran
1We are pleased to welcome Joe Doran, co-founder and CEO of Rallyverse, for today’s installment of our Business 2 Community Expert Interview Series. Joe is a seasoned and accomplished senior executive... read more
What Steve Wozniak, Charles Darwin and Dr. Seuss Have in Common
Susan Cain is the author Quiet – The Power of Introverts in a World That Can’t Stop Talking, and presenter of one of the Top 20 most viewed TED Talks... read more
Meet Shari Thurow, Founder and SEO Director of Omni Marketing Interactive
Meet Shari Thurow, one of the Top SEO Women of 2013. We asked a few questions, and Shari’s responses are below. Twitter | Website What’s your personal elevator pitch? What... read more
“Keys to Human Centric Leadership” – Ted Coine on Marketing Made Simple TV
In this show, management expert Ted Coine of SwitchandShift.com shares tips on how to use human-centric leadership ideas in his discussions with show host Jeff Ogden. In this show, you’ll... read more
The “Art” of SEO: Interview with Art Enke
1Art Enke has recently been hired as the Director of SEO Services here at Vertical Measures and we are happy to have him! While he’s only been here for a... read more
Google Exec Discusses New Value Proposition for Mobile Marketing
Click here if you cannot view this video of Google’s Pete McAvoy. At a recent meeting in Dublin, I caught up with Google mobile leader Pete McAvoy. In this short... read more
Agile Marketing Q&A: A Developer’s Perspective
I’m an advisor for several start-up firms, and one of my favorites to work with is an amazing design and technology development shop in Portland, OR, called The Brigade. The... read more
Is Big Testing the Future of Marketing?
Every day, we are seeing more overlap between marketing and technology. Between science and art. And between data and insights that lead to better marketing techniques. This post hits on... read more
SMPro Social Media Spotlight: Interview with Will Russell
As part of the #SMPro Social Media Spotlight Blog Series, this interview highlights Will Russell: San Francisco resident, soccer fanatic, and founder of online marketing consultancy Will Russell Marketing. Founded... read more
Phantom Interview with Groupon CEO Andrew Mason on His Resignation Letter
Andrew Mason’s resignation letter last week reflected the best of storytelling in business communications. With this in mind, I tried to track down Mr. Mason to take us behind the... read more
TK “Ranga” Rengarajan on Power of a ‘Glimpse’ of the Possible [Interview]
The first story in the SAP HR Thought Leadership Spotlight features TK “Ranga” Rengarajan, EVP of Intellectual Renewal. Ranga discusses a medley of topics around leadership, including the qualities of... read more
Advice for First Time Content Marketers from Joe Chernov
In the early days of Content Strategy Hub I interviewed a number of experts in the areas of content marketing and content strategy. You can find the entire series here.... read more
