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All Expert Interviews - Page 6
Marketing Leader Interview with Sam Decker

Marketing Leader Interview with Sam Decker

Expert Interviews

I had the opportunity to work for Sam at Bazaarvoice, where he was the founding CMO, and I learned a LOT from him. Today, Sam Decker, is the founder and... read more

Social Media Marketing Tips From The Pros

Social Media Marketing Tips From The Pros

Expert Interviews

If you want to know how to do something right, you learn from the people who do it best. The same is true for social media. So, I’ve gathered some... read more

Deep Dive into Buyer-Centric Content Marketing and Personas with Ardath Albee

Deep Dive into Buyer-Centric Content Marketing and Personas with Ardath Albee

Expert Interviews

With the Content Marketing Conference Europe approaching fast, we started a series of interviews with content marketers, marketing execs and content marketing thought leaders – on top of interviews with... read more

Wise Cracks: A Q&A with Andrea Coville, Author of ‘Relevance’

Wise Cracks: A Q&A with Andrea Coville, Author of ‘Relevance’

Expert Interviews

We often think communications that yield awareness and belief are successful, but author Andrea Coville believes differently. She contends that relevance occurs when those communications not only resonate, but also... read more

“Publish Uncommonly Helpful Content, Not Throwaway Posts”

“Publish Uncommonly Helpful Content, Not Throwaway Posts”

Expert Interviews

Raptitude is one of those sites that I can spend hours on reading article after article, getting inspired and motivated to implement the ideas and thoughts I’d gathered into my... read more

5 Questions with Jay Baer, Marketing Keynote Speaker & Best-Selling Author

5 Questions with Jay Baer, Marketing Keynote Speaker & Best-Selling Author

Expert Interviews

When I read Jay’s book The Now Revolution, co-written with Amber Naslund, something really clicked for me. The web that we’ve been dreaming of was now before us. Businesses now... read more

6 Questions on “Duct Tape Selling” with John Jantsch

6 Questions on “Duct Tape Selling” with John Jantsch

Expert Interviews

It’s likely that the debate between what constitutes “marketing” and “selling” will never end. The division between the two is blurred by social media and social tools that allow salespeople... read more

African eCommerce Landscape: Challenges & Emerging Trends

African eCommerce Landscape: Challenges & Emerging Trends

Expert Interviews

McKinsey, a global consulting company, published a report last year on the role of Internet in Africa. The company predicted that the ecommerce market in Africa will grow to $75... read more

Examples of Quantifying Social Influence

Examples of Quantifying Social Influence

Expert Interviews

Is Klout the new SAT score? “Maybe,” responds Sandy Carter, who leads social media initiatives across IBM. Sandy made this intentionally provocative comment during SXSW this year to make the... read more

Managing Change in High Growth Mode

Managing Change in High Growth Mode

Expert Interviews

As a top 10 global animal health company, Ceva Sante Animale conducts business in more than 40 countries. To support its 3,000 employees, Ceva CIO Francois Tricot built an IT... read more

An Interview With a Trade Show Exec – Jeff Portman

An Interview With a Trade Show Exec – Jeff Portman

Expert Interviews

Wow! Has it been a month already? This month on Interview With A Trade Show Exec we’ll be getting to know a bit more about another one of our industry’s... read more

Marketing Leader Interview with Matt Heinz

Marketing Leader Interview with Matt Heinz

Expert Interviews

Today’s marketing expert Matt Heinz, president of Heinz Marketing in Redmond, Washington. Matt brings over 15 years of experience in sales and marketing. He is the author of five books... read more

Safeguarding Your Customers' Data! [Interview]

Safeguarding Your Customers’ Data! [Interview]

Expert Interviews

As globalisation and technology push more and more of our information into the digital sphere, many people have growing concerns about privacy, and many businesses have begun seeking new ways... read more

ClearSlide Interview with Jim Benton

The Future of Sales Technology With Jim Benton, Co-founder at ClearSlide

Expert Interviews

Jim Benton is the COO at ClearSlide, a leading sales technology company that improves customer-facing interactions by providing real-time visibility and analytics for both salespeople and managers. Base CEO, Uzi Shmilovici met Jim... read more

An inspiring entrepreneurial journey with @JoePulizzi

An inspiring entrepreneurial journey with @JoePulizzi

Expert Interviews

Click here if you cannot see this video interview with Joe Pulizzi of Content Marketing Institute. I was honored to be a keynote speaker for Joe Pulizzi’s recent Content Marketing... read more