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All Expert Interviews - Page 6
6 Questions on “Duct Tape Selling” with John Jantsch

6 Questions on “Duct Tape Selling” with John Jantsch

Expert Interviews

It’s likely that the debate between what constitutes “marketing” and “selling” will never end. The division between the two is blurred by social media and social tools that allow salespeople... read more

African eCommerce Landscape: Challenges & Emerging Trends

African eCommerce Landscape: Challenges & Emerging Trends

Expert Interviews

McKinsey, a global consulting company, published a report last year on the role of Internet in Africa. The company predicted that the ecommerce market in Africa will grow to $75... read more

Examples of Quantifying Social Influence

Examples of Quantifying Social Influence

Expert Interviews

Is Klout the new SAT score? “Maybe,” responds Sandy Carter, who leads social media initiatives across IBM. Sandy made this intentionally provocative comment during SXSW this year to make the... read more

Managing Change in High Growth Mode

Managing Change in High Growth Mode

Expert Interviews

As a top 10 global animal health company, Ceva Sante Animale conducts business in more than 40 countries. To support its 3,000 employees, Ceva CIO Francois Tricot built an IT... read more

An Interview With a Trade Show Exec – Jeff Portman

An Interview With a Trade Show Exec – Jeff Portman

Expert Interviews

Wow! Has it been a month already? This month on Interview With A Trade Show Exec we’ll be getting to know a bit more about another one of our industry’s... read more

Marketing Leader Interview with Matt Heinz

Marketing Leader Interview with Matt Heinz

Expert Interviews

Today’s marketing expert Matt Heinz, president of Heinz Marketing in Redmond, Washington. Matt brings over 15 years of experience in sales and marketing. He is the author of five books... read more

Safeguarding Your Customers' Data! [Interview]

Safeguarding Your Customers’ Data! [Interview]

Expert Interviews

As globalisation and technology push more and more of our information into the digital sphere, many people have growing concerns about privacy, and many businesses have begun seeking new ways... read more

ClearSlide Interview with Jim Benton

The Future of Sales Technology With Jim Benton, Co-founder at ClearSlide

Expert Interviews

Jim Benton is the COO at ClearSlide, a leading sales technology company that improves customer-facing interactions by providing real-time visibility and analytics for both salespeople and managers. Base CEO, Uzi Shmilovici met Jim... read more

An inspiring entrepreneurial journey with @JoePulizzi

An inspiring entrepreneurial journey with @JoePulizzi

Expert Interviews

Click here if you cannot see this video interview with Joe Pulizzi of Content Marketing Institute. I was honored to be a keynote speaker for Joe Pulizzi’s recent Content Marketing... read more

Leveraging the Truth About Customer Service in Content Marketing

Leveraging the Truth About Customer Service in Content Marketing

Expert Interviews

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We caught up with Monica and JD at Zendesk to learn more about their content marketing mantra. In recent years, bad customer service has become a growing problem. But the... read more

Rob Woodridge: How to Provide a Great Mobile Video Experience

Rob Woodridge: How to Provide a Great Mobile Video Experience

Expert Interviews

I have written before that marketers must realize the creation of compelling video content is separate from ensuring that content is discovered. Assuming your target audience will find your video... read more

Talking Content Marketing - With Marcus Sheridan

Talking Content Marketing – With Marcus Sheridan

Expert Interviews

‘Talking Content Marketing’ welcomes speaker, author and content marketing advocate, Marcus Sheridan. Marcus has become a voice for brands to find their position in their marketplace and how content marketing... read more

A One-on-One with Stephanie Tilton

A One-on-One with Stephanie Tilton

Expert Interviews

If she’s not already, Stephanie Tilton is about to become your content marketing idol. She’s been in the B2B marketing industry for more than 20 years and owns a marketing... read more

5 Questions with David Meerman Scott, Don’t Know Him? You Should!

5 Questions with David Meerman Scott, Don’t Know Him? You Should!

Expert Interviews

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David Meerman Scott is one of the most cited, trusted, and sought after minds in marketing today. He has been ahead of the curve with each step he’s made. This... read more

PowerViews with James Obermayer: Sales Managers To Blame For Lost Leads

PowerViews with James Obermayer: Sales Managers To Blame For Lost Leads

Expert Interviews

My longtime friend and colleague James Obermayer has strong feelings about who is responsible for lost leads among salespeople. Jim, who is principal of a California-based sales and marketing consulting... read more