Expert Interviews
PowerViews with Bob Kelly: Redesigning Sales Process Basics
I am pleased to have as my guest today Bob Kelly, the Chairman of The Sales Management Association. SMA promotes professional development, peer networking, best-practice research and thought leadership among... read more
PowerViews with Linda Richardson: Responding To vs Shaping vs Creating Demand
I am pleased to have as my guest today Linda Richardson, the founder and chairwoman of Richardson, a global sales performance company that delivers sales process strategies, curricula and tools... read more
PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process
I am pleased to have as my guest today Carlos Hidalgo of the Annuitas Group. Carlos is a recognized thought leader in B2B marketing and known for his keen insights... read more
B2B Lead Generation: The Best of PowerViews
Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media... read more
PowerViews with Dave Munn: The Transformed Marketing Organization
My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA’s global expansion to become the leading B2B marketing association for technology,... read more
The Human Touch – Important For Marketing Today and Tomorrow
In this Future of Marketing series, we have covered topics such as Agile Marketing, Big Data, Customer Experience, Thought Leadership, Culture, Content, and so much more. Despite all the change... read more
Contagious – Why Do Some Things Go Viral? Marketing Made Simple TV with Dr. Jonah Berger
In this episode of Marketing Made Simple TV (Click the button on the bottom right for full screen view), Dr. Jonah Berger – Wharton’s “Iron Prof” and asst professor of... read more
How Will 50 Billion Connected Devices Affect The Future of Marketing?
Imagine the inevitable Future of Marketing with 50 billion connected devices! How will marketing change and what role will brands and consumer play? In our previous interviews on the future... read more
Reaching Out Through Inbound Marketing – Q&A with GuavaBox’s Gray Mackenzie
Successful businesses launch ad campaigns based on the return of investment – the money earned must more than make up for the money spent. This has forced marketers to become more methodical in... read more
Interview with an Adwords Quality Score junkie
I spend a lot of time studying and obsessing over the quality score of our clients in their Adwords account as I know what a difference it can make to... read more
Leading Through Global Tilt: My Interview with Ram Charan
I was honored to receive an advance copy of Ram Charan’s newest opus Global Tilt: Leading Your Business Through the Great Economic Power Shift. It’s a brilliant explanation of the... read more
Future Agency Interview with Jimi Hunt
What is the future for the Public Relations Agency industry? The debate started across on Forbes, continued on FIR and we add our own suggestions from an interview taken for... read more
Meet Ann Smarty
1. What’s your personal elevator pitch? What should we know about who you are and what you do? “Being busy means being happy” or “You can never be busy enough”... read more
Interview With Himmat Butalia, Marketing Head, Sony PIX [Video]
The love affair of TV and social media is increasing day by day. No I am not doing a social television prediction article but last year I had shared my... read more
How the World Has Changed – Guy Kawasaki on Marketing Made Simple TV
In this Marketing Made Simple TV show (click the button on the lower right to maximize the viewing window), the famed Guy Kawasaki, prolific author (with over 1.2 million Twitter... read more
