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How Leaders Can Get Out Of Their Comfort Zones

How Leaders Can Get Out Of Their Comfort Zones

Expert Interviews

I recently spoke to Michael Fulmore, who is the author of “Unleashing Your Ambition” and the founder of the Fulmore Foundation, a non-profit organization. As an educator and entrepreneur, Michael... read more

One-On-One With Tech Journalists: Part 1

One-On-One With Tech Journalists: Part 1

Expert Interviews

The relationship between journalist and PR professional throughout history has been a constant ‘tug of war’. Journalists are charged with weeding through endless pitches to get to the heart of... read more

Think Like A Startup: An Interview With The CEO Of Trufa

Think Like A Startup: An Interview With The CEO Of Trufa

Expert Interviews

The start-up mentality can best be described as one which embraces the art of the possible, aggressive, bold and confident in our ability to dismiss the status quo and create... read more

Thoughts from B2B Marketing Veteran Jasmine Sandler

Thoughts from B2B Marketing Veteran Jasmine Sandler

Expert Interviews

We recently sat down with Jasmine Sandler, a digital marketing strategist and LinkedIn expert who has been a part of the social media marketing revolution since it’s early stages. The... read more

Think Like a Startup: An Interview with the Founder of Zementis

Think Like a Startup: An Interview with the Founder of Zementis

Expert Interviews

The advent of big data analytics, cloud based solutions and related technologies have opened up a massive business opportunity to develop accurate, real-time analysis and rapid response to that analysis.... read more


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Global Content Marketing:Interview with Airbnb’s Head of Global SEO

Global Content Marketing:Interview with Airbnb’s Head of Global SEO

Expert Interviews

Global. It’s big. It’s complicated. And it’s hard for marketers to “do.” The sheer logistics of organizing a global content strategy are astronomical: defining processes, categorizing content and assets across... read more

Marketing Leader Interview with Sam Decker

Marketing Leader Interview with Sam Decker

Expert Interviews

I had the opportunity to work for Sam at Bazaarvoice, where he was the founding CMO, and I learned a LOT from him. Today, Sam Decker, is the founder and... read more

Social Media Marketing Tips From The Pros

Social Media Marketing Tips From The Pros

Expert Interviews

If you want to know how to do something right, you learn from the people who do it best. The same is true for social media. So, I’ve gathered some... read more

Deep Dive into Buyer-Centric Content Marketing and Personas with Ardath Albee

Deep Dive into Buyer-Centric Content Marketing and Personas with Ardath Albee

Expert Interviews

With the Content Marketing Conference Europe approaching fast, we started a series of interviews with content marketers, marketing execs and content marketing thought leaders – on top of interviews with... read more

Wise Cracks: A Q&A with Andrea Coville, Author of ‘Relevance’

Wise Cracks: A Q&A with Andrea Coville, Author of ‘Relevance’

Expert Interviews

We often think communications that yield awareness and belief are successful, but author Andrea Coville believes differently. She contends that relevance occurs when those communications not only resonate, but also... read more

“Publish Uncommonly Helpful Content, Not Throwaway Posts”

“Publish Uncommonly Helpful Content, Not Throwaway Posts”

Expert Interviews

Raptitude is one of those sites that I can spend hours on reading article after article, getting inspired and motivated to implement the ideas and thoughts I’d gathered into my... read more

5 Questions with Jay Baer, Marketing Keynote Speaker & Best-Selling Author

5 Questions with Jay Baer, Marketing Keynote Speaker & Best-Selling Author

Expert Interviews

When I read Jay’s book The Now Revolution, co-written with Amber Naslund, something really clicked for me. The web that we’ve been dreaming of was now before us. Businesses now... read more

6 Questions on “Duct Tape Selling” with John Jantsch

6 Questions on “Duct Tape Selling” with John Jantsch

Expert Interviews

It’s likely that the debate between what constitutes “marketing” and “selling” will never end. The division between the two is blurred by social media and social tools that allow salespeople... read more

African eCommerce Landscape: Challenges & Emerging Trends

African eCommerce Landscape: Challenges & Emerging Trends

Expert Interviews

McKinsey, a global consulting company, published a report last year on the role of Internet in Africa. The company predicted that the ecommerce market in Africa will grow to $75... read more

Examples of Quantifying Social Influence

Examples of Quantifying Social Influence

Expert Interviews

Is Klout the new SAT score? “Maybe,” responds Sandy Carter, who leads social media initiatives across IBM. Sandy made this intentionally provocative comment during SXSW this year to make the... read more