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Q&A: Fiona Allen, GM Marketing, Medibank

Q&A: Fiona Allen, GM Marketing, Medibank

Expert Interviews

We’re back with another instalment of the Executive Marketer Series. The Executive Marketer Series brings together some of the great minds from the marketing industry in Australia. We aim to... read more

Barry Feldman Talks Content Marketing Strategy

Barry Feldman Talks Content Marketing Strategy

Expert Interviews

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We recently had the opportunity to interview Barry Feldman, an industry leader when it comes to content marketing and social media. Apart from sharing his challenges and successes in the... read more

Why Micromanaging Can Be a Good Thing

Why Micromanaging Can Be a Good Thing

Expert Interviews

Micromanaging has definitely been seen as blight on management, but there are times when micromanagement actually makes sense. To distinguish quote, unquote, “healthy micromanaging” from unhealthy, I recently spoke to... read more

One-On-One With Tech Journalists: Part 3

One-On-One With Tech Journalists: Part 3

Expert Interviews

The continued rise of native advertising highlights the importance for publishers to keep advertising and news/editorial – aka. church and state – separate. For this installment of our One-On-One With... read more

What Is New PR And Social Communications?

What Is New PR And Social Communications?

Expert Interviews

How Is PR Different Now? Well, PR forever stayed the same. It’s all about events and reputation management and crisis communication and media relations and public affairs and investor relations,... read more

3 Questions for the Author of “Hooked on Customers”

3 Questions for the Author of “Hooked on Customers”

Expert Interviews

Last week I had the opportunity to ask Bob Thompson, the author of the book “Hooked on Customers”, a few questions. Bob is an international authority on customer-centric business management... read more

Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2

Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2

Expert Interviews

How (and where) to promote your content ATRI: Content creation is not trivial; it requires a lot of thought and effort. When we asked our own customers what their content... read more

The Psychology of Effective Communication: Q&A with Dr. Stephen Kosslyn

The Psychology of Effective Communication: Q&A with Dr. Stephen Kosslyn

Expert Interviews

You’ve probably heard the maxim “think like your customer” in both marketing and service contexts; however the phrase takes on new meaning when psychological research is applied to how organizations... read more

Why You Should Be a Craftsman At Work

Why You Should Be a Craftsman At Work

Expert Interviews

I recently spoke to Jon Gordon, who is the author of The Carpenter: A Story About the Greatest Success Strategies of All. Gordon’s best-selling books and talks have inspired readers... read more

Landing Page Optimization & Testing: Q&A with Clay Collins of LeadPages

Landing Page Optimization & Testing: Q&A with Clay Collins of LeadPages

Expert Interviews

If you’re serious about growing your email audience, you already know the value of landing page testing and optimization. Caveat: Becoming an optimization pro doesn’t happen overnight. And plenty of... read more

Interview with Sean Ellis: Taking a Proactive Approach to Customer Feedback

Interview with Sean Ellis: Taking a Proactive Approach to Customer Feedback

Expert Interviews

Sean Ellis is a startup marketer with experience growing early-stage products into household brands (his work includes Dropbox, Eventbrite, Lookout, Xobni, and more.) Today, Sean is also the CEO of... read more

Evolving Government IT: A Conversation with SolarWinds’ VP of Product Management

Evolving Government IT: A Conversation with SolarWinds’ VP of Product Management

Expert Interviews

SolarWinds recently published their newest public sector survey. This one focused on the complexities IT is facing as new technologies are brought into agencies. We spent some time with Chris... read more

How to Close The Leadership Gap – with Mike Myatt

How to Close The Leadership Gap – with Mike Myatt

Expert Interviews

I spoke to Mike Myatt, who is a leadership advisor to Fortune 500 CEOs and Boards, author of “Hacking Leadership” (Wiley) and “Leadership Matters” (2007), the Chairman at N2Growth, a... read more

Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 1

Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 1

Expert Interviews

Ann Handley is the Chief Content Officer of MarketingProfs. She also writes a monthly column for Entrepreneur magazine, and co-author of the best-selling book on content marketing, Content Rules (Wiley,... read more

Interview with PR Practitioner of the Year Matt Trocchio, Part 1 of 4

Interview with PR Practitioner of the Year Matt Trocchio, Part 1 of 4

Expert Interviews

At this year’s Publicity Club Bell Ringer Awards, SHIFT Account Director Matt Trocchio was honored by the New England PR community as PR Practitioner of the Year. Over the next... read more