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Every Moment Matters: Interview with Ryan Tanke of the Minnesota Timberwolves

Every Moment Matters: Interview with Ryan Tanke of the Minnesota Timberwolves

Expert Interviews

Ryan Tanke lives at the intersection of driving sales and marketing innovation and delivering an exceptional experience for fans. As senior vice president and chief revenue officer for the NBA’s... read more

Interview with PR Practitioner of the Year Matt Trocchio, Part 3 of 4

Interview with PR Practitioner of the Year Matt Trocchio, Part 3 of 4

Expert Interviews

At this year’s Publicity Club Bell Ringer Awards, SHIFT Account Director Matt Trocchio was honored by the New England PR community as PR Practitioner of the Year. In this part... read more

Canva: What Content Marketers Need to Know About Design [Interview]

Canva: What Content Marketers Need to Know About Design [Interview]

Expert Interviews

We picked Zach Kitschke’s brain to learn more about how content marketers can wow an audience through original design. Let’s face it, as content marketers our visual design skills aren’t... read more

How to Turn Adversaries Into Allies at Work – Interview with Bob Burg

How to Turn Adversaries Into Allies at Work – Interview with Bob Burg

Expert Interviews

I spoke to Bob Burg about building strong relationships in the workplace. His latest book is called Adversaries Into Allies (Portfolio, 2013) and he’s a well known speaker, writer and... read more

Understanding How the World See You and Your Fascination Advantage

Understanding How the World See You and Your Fascination Advantage

Expert Interviews

Sally Hogshead is Hall of Fame speaker, international author, and the world’s leading expert on fascination. Sally sat down with the We First team for a Q&A to share why... read more

Q&A: Fiona Allen, GM Marketing, Medibank

Q&A: Fiona Allen, GM Marketing, Medibank

Expert Interviews

We’re back with another instalment of the Executive Marketer Series. The Executive Marketer Series brings together some of the great minds from the marketing industry in Australia. We aim to... read more

Barry Feldman Talks Content Marketing Strategy

Barry Feldman Talks Content Marketing Strategy

Expert Interviews

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We recently had the opportunity to interview Barry Feldman, an industry leader when it comes to content marketing and social media. Apart from sharing his challenges and successes in the... read more

Why Micromanaging Can Be a Good Thing

Why Micromanaging Can Be a Good Thing

Expert Interviews

Micromanaging has definitely been seen as blight on management, but there are times when micromanagement actually makes sense. To distinguish quote, unquote, “healthy micromanaging” from unhealthy, I recently spoke to... read more

One-On-One With Tech Journalists: Part 3

One-On-One With Tech Journalists: Part 3

Expert Interviews

The continued rise of native advertising highlights the importance for publishers to keep advertising and news/editorial – aka. church and state – separate. For this installment of our One-On-One With... read more

What Is New PR And Social Communications?

What Is New PR And Social Communications?

Expert Interviews

How Is PR Different Now? Well, PR forever stayed the same. It’s all about events and reputation management and crisis communication and media relations and public affairs and investor relations,... read more

3 Questions for the Author of “Hooked on Customers”

3 Questions for the Author of “Hooked on Customers”

Expert Interviews

Last week I had the opportunity to ask Bob Thompson, the author of the book “Hooked on Customers”, a few questions. Bob is an international authority on customer-centric business management... read more

Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2

Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2

Expert Interviews

How (and where) to promote your content ATRI: Content creation is not trivial; it requires a lot of thought and effort. When we asked our own customers what their content... read more

The Psychology of Effective Communication: Q&A with Dr. Stephen Kosslyn

The Psychology of Effective Communication: Q&A with Dr. Stephen Kosslyn

Expert Interviews

You’ve probably heard the maxim “think like your customer” in both marketing and service contexts; however the phrase takes on new meaning when psychological research is applied to how organizations... read more

Why You Should Be a Craftsman At Work

Why You Should Be a Craftsman At Work

Expert Interviews

I recently spoke to Jon Gordon, who is the author of The Carpenter: A Story About the Greatest Success Strategies of All. Gordon’s best-selling books and talks have inspired readers... read more

Landing Page Optimization & Testing: Q&A with Clay Collins of LeadPages

Landing Page Optimization & Testing: Q&A with Clay Collins of LeadPages

Expert Interviews

If you’re serious about growing your email audience, you already know the value of landing page testing and optimization. Caveat: Becoming an optimization pro doesn’t happen overnight. And plenty of... read more