Expert Interviews
GovDefenders: An Interview About Cybersecurity Training with the Executive Director of FITSI
Jim Wiggins is the Executive Director of the Federal IT Security Institute (FITSI). FITSI is a non-profit organization that provides a role-based IT security certification program targeted at the federal... read more
Future Agency Interview with Adam Metz
What is the future for the Public Relations Agency industry? The debate started across on Forbes, continued on FIR and we add our own suggestions from an interview taken for... read more
CEO is the new SEO: A Conversation About Content with Hubspot’s Mark Kilens
With the roll-out of the Panda and Penguin updates to Google’s algorithms, the world of SEO has been radically changed. Google has turned the tides on websites that focus mainly... read more
An Interview With Keith Roberts Founder of Zenman
At FiveFifty, we’re always on the lookout for industry trendsetters in the marketing and advertising world. Today, we have the pleasure of introducing you to Keith Roberts, who founded Zenman... read more
Could Your Business Die From Digital Darwinism? Brian Solis Reveals.
Brian Solis is an AdAge Top 10 marketing blogger, keynote speaker, and acclaimed author of The End of Business as Usual and Engage. As principal at the Altimeter Group he... read more
Digital is Changing Marketing and Changing Business
Last fall I attended an “unconference” in Greece called Stream that was hosted by some truly inspired folks at WPP. It was one of the most amazing professional experiences of... read more
Getting to the Authentic Essence of a Story, Person or Brand
2I’m incredibly excited to share the first of this two part video interview as part of the PureMatter Substance Video Interview Series: Getting to the Authentic Essence of a Story,... read more
Stan Phelps of 9 Inch Marketing on Marketing Made Simple TV “What’s Your Green Goldfish?”
In this week’s show, Stan Phelps, CEO of 9 Inch Marketing — the average distance between the heart and brain, sits down with the show host to discuss themes from... read more
Ask the Experts: How Would You Redefine Direct Marketing for the Digital Age?
Direct marketing is the hundred-year-old science of using addressable channels to connect the right offer with the right person at the right time. Over that century, we’ve experienced tremendous change... read more
Interview with Content Marketing Expert Andreas Ramos
Today I would like to introduce my friend Andreas Ramos. Recently I interviewed him regarding his book Content Marketing Strategy and Tactics. But before moving forward let me introduce Andreas.... read more
From X’s and O’s to Bits and Bytes
For a guy whose early career centered around X’s and O’s in a football playbook, Bill Campbell now appreciates the bits and bytes of the digital world after decades as... read more
Interview with Sphero: The Robotic Ball You Didn’t Know You Needed
I recently attended Big Kansas City and had a chance to see Adam from Sphero present. At first, I didn’t truly understand what a robotic ball was, but after seeing... read more
Jay Baer and Why Customers Demand Social Media
Jay Baer is a social media speaker, author and coach. His blog is ranked as the #1 content marketing blog in the world, and he’s the co-author of, “The Now... read more
An Interview with Brigette Schabdach of Spin Creative
At FiveFifty, we’re always on the lookout for industry trendsetters in the marketing and advertising world. Today, we’re introducing you to Brigette Schabdach, who founded Spin Creative Studio in Breckenridge,... read more
Influencers Who Inspire: Interview with Jon Swartz of USA TODAY
In a special edition of our “Influencers Who Inspire” series, we’re chatting with award-winning technology journalist, author and avid San Francisco Giants fan, Jon Swartz. Jon shares his thoughts on... read more
