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Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2

Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2

Expert Interviews

How (and where) to promote your content ATRI: Content creation is not trivial; it requires a lot of thought and effort. When we asked our own customers what their content... read more

The Psychology of Effective Communication: Q&A with Dr. Stephen Kosslyn

The Psychology of Effective Communication: Q&A with Dr. Stephen Kosslyn

Expert Interviews

You’ve probably heard the maxim “think like your customer” in both marketing and service contexts; however the phrase takes on new meaning when psychological research is applied to how organizations... read more

Why You Should Be a Craftsman At Work

Why You Should Be a Craftsman At Work

Expert Interviews

I recently spoke to Jon Gordon, who is the author of The Carpenter: A Story About the Greatest Success Strategies of All. Gordon’s best-selling books and talks have inspired readers... read more

Landing Page Optimization & Testing: Q&A with Clay Collins of LeadPages

Landing Page Optimization & Testing: Q&A with Clay Collins of LeadPages

Expert Interviews

If you’re serious about growing your email audience, you already know the value of landing page testing and optimization. Caveat: Becoming an optimization pro doesn’t happen overnight. And plenty of... read more

Interview with Sean Ellis: Taking a Proactive Approach to Customer Feedback

Interview with Sean Ellis: Taking a Proactive Approach to Customer Feedback

Expert Interviews

Sean Ellis is a startup marketer with experience growing early-stage products into household brands (his work includes Dropbox, Eventbrite, Lookout, Xobni, and more.) Today, Sean is also the CEO of... read more

Evolving Government IT: A Conversation with SolarWinds’ VP of Product Management

Evolving Government IT: A Conversation with SolarWinds’ VP of Product Management

Expert Interviews

SolarWinds recently published their newest public sector survey. This one focused on the complexities IT is facing as new technologies are brought into agencies. We spent some time with Chris... read more

How to Close The Leadership Gap – with Mike Myatt

How to Close The Leadership Gap – with Mike Myatt

Expert Interviews

I spoke to Mike Myatt, who is a leadership advisor to Fortune 500 CEOs and Boards, author of “Hacking Leadership” (Wiley) and “Leadership Matters” (2007), the Chairman at N2Growth, a... read more

Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 1

Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 1

Expert Interviews

Ann Handley is the Chief Content Officer of MarketingProfs. She also writes a monthly column for Entrepreneur magazine, and co-author of the best-selling book on content marketing, Content Rules (Wiley,... read more

Interview with PR Practitioner of the Year Matt Trocchio, Part 1 of 4

Interview with PR Practitioner of the Year Matt Trocchio, Part 1 of 4

Expert Interviews

At this year’s Publicity Club Bell Ringer Awards, SHIFT Account Director Matt Trocchio was honored by the New England PR community as PR Practitioner of the Year. Over the next... read more

The Evolution of Custom Content at Sports Illustrated: An Interview with SI's Alec Morrison

The Evolution of Custom Content at Sports Illustrated: An Interview with SI’s Alec Morrison

Expert Interviews

What’s the best way to tell a story? That something we’re always thinking about here at Scribewise, and it was definitely the focus of the Contently Summit last week. While... read more

How to Become an Entrepreneur at Work – with Chris Brogan

How to Become an Entrepreneur at Work – with Chris Brogan

Expert Interviews

I spoke to Chris Brogan, who is one of the most well-known, and brightest minds, in the social media world. He is the author of the new book, The Freaks... read more

Why Leaders Need to Take Responsibility For Their Actions

Why Leaders Need to Take Responsibility For Their Actions

Expert Interviews

Every action that a leader takes can greatly influence the outcome of their success, along with their employees. In order to find out how leaders can be more effective in... read more

One-On-One With Tech Journalists: Part 2

One-On-One With Tech Journalists: Part 2

Expert Interviews

As nations and players go one-on-one in the World Cup, we’re taking a quick break from the action to bring you the next in our One-on-One With Tech Journalist series.... read more

The Influencer Series – An Interview with Mark Schaefer

The Influencer Series – An Interview with Mark Schaefer

Expert Interviews

This week the Influencer Series speaks with Mark W. Schaefer, a globally-recognized blogger, speaker, educator, business consultant, and author who blogs for one of the top marketing blogs of the world. Mark also... read more

Content Marketing All-Stars: Q&A with Joe Pulizzi

Content Marketing All-Stars: Q&A with Joe Pulizzi

Expert Interviews

While some may just be waking up to the idea of content marketing, Joe Pulizzi has been preaching the benefits since 2001. As the recognized authority on all things content,... read more