HGTV Interactive VP Explains SXSW Strategy

Click here if you can’t see this interview with Vikki Neil of HGTV.

Home and Garden Television (HGTV) might not be your typical Silicon Valley start-up of high-tech powerhouse but as all media converges many traditional channles linke CNN, ESPN and HBO are getting heavily involved with bloggers and tech influencers.

HGTV Interactive VP Explains SXSW Strategy image IMG 114411 300x224

Some interesting "planters" at the HGTV party house at SXSW

I had a chance to catch up with Vikki Neil, Senior VP & GM of Interactive Marketing for Scripps Networks, and discuss her strategy for the network’s first-ever SXSW event. The company practices what it preaches and renovated an old bar from top to bottom and from inside out just for this conference. They’ll be using the space to host nightly parties and concerts throughout the Interactive and Music festivals in Austin.

In this short video, Vickie explains her strategy and how it ties into the launch of a new HGTV digital property.

Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know

Mark Schaefer is an educator and marketing consultant specializing in social media workshops. He blogs at {grow} and is the author of several best-selling marketing books including Return On Influence.

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