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Grabbing an Elephant by the Tail – Beth Comstock, CMO of GE on Marketing Made Simple TV

Expert Interviews

In this episode of Marketing Made Simple TV (marketingmadesimple.tv), sponsored by Eloqua (eloqua.com), Beth Comstock, SVP and CMO of GE, one of the world’s top companies shares key tips, including:

Grabbing an Elephant by the Tail   Beth Comstock, CMO of GE on Marketing Made Simple TV image BethComstock11) Why it’s important for marketers to step back and see the big picture
2) The importance of keeping an open mind and being receptive to fresh insights and ideas.
3) Why every marketers, big and small, needs to be everywhere and easily found. Why you don’t need the resources of GE to do great marketing.

We thank Beth for appearing on Marketing Made Simple TV, and that Eloqua for sponsoring this show and sharing a great content offer. In addition, we thank other sponsors, such as Avitage, DigitalEthos, Communication Strategy Group and Watchitoo.

Marketing Made Simple TV is produced by Find New Customers. It is Produced and Directed by Craig Yaris and our Editor is Kevin Ogden.

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