Expert Interviews

Entrepreneurial Success: 6 Questions with Matthew Moore

Matthew Moore is a product designer from California, now living in New York and the co-founder of Onepager.  Today, we are happy to have Matthew participate in our Q&A series.

1.  What made you take the entrepreneurial leap?

I like taking calculated risks and seeing if I can come out the other side as I had hoped. It’s fun to see what you can do when going into the unknown. Sometimes you’ll do great, other times you’ll fail. Whatever happens, you’re stronger for it. That’s something, for me, only being an entrepreneur can accomplish. It’s really a thrill to try to create something from nothing and prove to yourself you’re a capable person.

The specific moment when I decided I needed to do my own thing was when, one morning, I woke up and instantly thought that day was going to be the same as the last. That’s a bad feeling to have and not the way for me to live.

That was a few years ago and now I’m a co-founder of my own company, Onepager (

2.  How would you rank the following factors in determining a startup’s success: Idea, Market, Team. Please explain.

Recommended for YouWebcast: Sales and Marketing Alignment: 7 Steps To Implement Effective Sales Enablement

I wish I could say that I knew all of the answers for startup success. But, I would suggest that having a successful startup is not possible without the help of others. That would include your team and also others in your industry and supporting your industry. Your team definitely needs to mesh and compliment each other’s skills. You need to enjoy spending time together because you’ll be doing a lot of that. But, having a support system outside your team is critical too. If you need to get press, it’s extremely helpful to know a journalist, not just shoving your product and pitch into their inbox.

In my experiences, idea is not highly important. Everyone is just redoing old ideas with new spins. Those can still be highly successful. You just need to have the right team to get it there.

3.  What is the hardest part about being an entrepreneur?

There isn’t enough time in the day! When you’re trying to get your idea off the ground, it takes a ton of time and energy. Some people I know sleep 3 or 4 hours a day. It’s probably unhealthy, but who wants their startup to fail because they didn’t work hard enough?

With something absorbing so much of your time, it’s easy to start neglecting other parts of your life. I guess the best thing to do is to just make it known to people what you are up to and make sure they know it’s very important to you. That seems to help with my relationships with friends and family.

4.  What is the most rewarding part of being an entrepreneur?

The most rewarding part of being an entrepreneur is that your effort equals your success. I’ve been in too many jobs where my hard work wasn’t rewarded appropriately. That’s the nature of working at a larger company though.

It’s also really great when you talk to the people who are using and loving your product. Nothing seems to bring a smile to our faces more quickly than hearing praise from our customers. That’s a product of doing something we really believe in.

5.  What’s your advice for someone who is thinking about starting a business?

Just start! If you’re working a fulltime job, start by coming up with some concepts for some projects. Go out to events and meet people. Do whatever you can to immerse yourself into the world of being an entrepreneur.

When it comes time to make a decision to go for it or not, just think, “What’s the worst that can happen?” I bet the answer to that question isn’t all that bad. Also, think about how you’ll feel 10 or 20 years down the road if you don’t try to do your own thing. If you think you’ll be OK passing up your shot, then maybe doing your own thing isn’t for you.

6. Where can we learn more about your company?

You can visit my startup’s website at, follow us on Twitter at @onepagerapp, and find us on Facebook at

  Discuss This Article

Comments: 0

Add a New Comment

Thank you for adding to the conversation!

Our comments are moderated. Your comment may not appear immediately.