Take a blank canvas, study it, fill it with outlines, splash it with stand out colors, and create a colorful story. This is Danika Daly’s artistic approach on PR, after all nothing should blend in.
Danika Daly views PR as various arts combined, and started Danika Daly PR to infuse brands with creative elements to make them stand out. Danika is a constant researcher, always on the hunt for new tools, case studies and programs, and how they can possibly be integrated into new methods of outreach for her clients.
Before starting Danika Daly PR, Danika worked in the PR world as an intern, junior publicist and senior account executive and has worked with well-known names in the fashion/beauty industry such as Sam Edelman, Blinc Cosmetics, Ken Paves Salon at ElevenSpa Delray and Vegas, and the famous Palm Beach shopping destination, 150 WORTH, including stores such as Gucci, Pucci, Tory Burch and Neiman Marcus.
With extensive event planning experience, Danika has coordinated several large-scale events including a cocktail party on behalf of Russell Simmons to benefit his charity, the Diamond Empowerment Fund (DEF), which raised enough money to send approximately 30 students in Africa to four-year universities, all expenses paid.
Danika Daly graduated from the University of Florida, with a bachelor’s degree in Public Relations, a program of which UF was ranked the top three in the nation. In her senior year, Danika was chosen as one of five students to represent the University in the prestigious national Bateman Case Study Competition.
1. What made you take the entrepreneurial leap?
I’ve always been told I was going to own a PR firm someday, and I never thought it would happen. Eventually, it fell into place when people started telling me they wanted me to be their publicist. I had quite a few clients coming along, and before I knew it I had a company going. My enthusiasm and the enthusiasm of those wanting to work with me fueled the decision of actually putting the pieces together to create a PR firm.
2. How would you rank the following factors in determining a startup’s success: Idea, Market, Team. Please explain.
Idea, market and team all go hand in hand, but an idea is the initial step for anything you do. Everything starts with an idea or the inspiration that fuels your creativity. This leads to what sets you apart from other companies. Your market is second, because you have to know who will have interest in your idea. Always know your audience. A good team, whether your employees or a network of professionals who provide services important for your business, is crucial to making sure everything that comes from your company is top-notch.
3. What is the hardest part about being an entrepreneur?
The hardest part about being an entrepreneur is you are left to make your own mistakes, because you are in charge. There is no one above you telling you how to run things, and it proves to be challenging making the best decision for your company. It all lies in your hands. At the same time, making decisions on your own and making your mistakes only makes you better at what you do.
4. What is the most rewarding part of being an entrepreneur?
The most rewarding part of being an entrepreneur is being able to use my creativity and knowledge to the max. In a larger company, your work sometimes must conform to the way the people in charge would do it. As an entrepreneur, everything can be done the way you want it. I also like being able to find my own clients with whom I enjoy working.
5. What’s your advice for someone who is thinking about starting a business?
My advice for anyone who has ever thought of starting a business is – GO FOR IT! When you are doing something you are passionate about, you will be happy, work even harder than you typically would, and you have fun. The work never stops because you are always anxious to accomplish more.
6. Where can we learn more about your company?