We’re very excited to introduce Herb Mitschele in today’s Expert Interview series!
Herb is the CEO and co-founder at Shodogg, and he leads the charge to introduce and deliver Shodogg’s innovative solutions within the business community. Prior to Shodogg, Herb was a senior executive in the consumer products and toy industry. He has been involved with most of the toy industry’s top brands and has launched hundreds of products throughout his career. He also recently served as Senior Vice President of Sales and Operations at CDI, a division of Jakks Pacific with well over $200 million in sales.
6 Questions on Content Marketing With Herb Mitschele
1. How did you get your start in the industry?
Before working at Shodogg, I was the number two guy running a large consumer products company in the children’s toy space. I had to stay very close to trends and technology throughout my career, shifting quickly as companies came out with “the next big thing” and trying to come out with new trends ourselves. When I was introduced by one of our cofounders to David Strober, the inventor of Shodogg’s now patented technology and current CTO, I immediately knew this was a trend-setting technology. I was hooked.
Recommended for YouWebcast: Relationship Marketing: How to Build a Relationship that Converts to Sales
I have experience running a business, but this is my first tech start-up, so it’s been an interesting challenge, but very exciting. When you have an amazing product supporting your company, it’s an exciting opportunity.
2. What is the biggest challenge facing your industry?
I think the speed at which we see innovation in our industry is certainly something that we continue to watch, as I am amazed at how quickly innovative ideas are launching everyday. I think the second challenge is breaking through the clutter, which we have been fortunate to be able to do so far. There are a lot of second-screen products on the market that are backed by some of the largest companies in the world, which can be scary from a competing startup’s perspective. But as I said before, we have a patented technology that is approaching the situation in a completely different way than our competition, and because of that, I’m certain we will break through the clutter.
3. What do you think is the future of your industry?
Device connectivity is upon us. We truly believe that an agnostic experience is the only way to connect devices, as consumers are going to expect to be able to share media with any connected device and they won’t care whether the device is Apple or Android, or whether the connected TV happens to be a Samsung or LG – what they care about is being able to seamlessly connect their devices together and instantly access any content they wish. That’s where Shodogg steps in.
4. What advice would you give to someone who is just starting out?
For someone introducing a new technology or pitching a new product – Get feedback quickly and define your audience. Don’t try and take on too much and focus on something that you can own and build from there. If you can prove that something works within a defined space, you can show how that idea can scale and attract investors.
5. Where can we find you on the web/on Twitter/Facebook/etc.?
Screen-Direct – Beta app by Shodogg
6. What is your recipe for success?
Have an amazing technology or product that you truly believe in, add a great team of hard working, passionate people, and you’ll achieve success.