Expert Interviews
5 Questions with Aviat Networks
Meena Elliott, vice president, general counsel and secretary at Aviat Networks, has over 20 years of domestic and international legal and business management experience in the private and public sector.... read more
Chatting up Social Media Metrics with Leslie Poston, the author of the new Social Media Metrics for Dummies
I have to tell you that one of my best of parts of my job as head of marketing and sales for Awareness, Inc. is that I can reconnect with... read more
Gary Bertwistle: How Social Media Impacts Marketing and Promotion
I’ve been a long time fan of Gary Bertwistle as a marketing speaker (originally at a TEC event) and as an author. So it was a real thrill when we... read more
“Effective Executives” Interview Series: John Golden
PerkettPR is excited to introduce another interview series, “Effective Executives,” showcasing business leaders from top companies across the globe. Our goal is to continue to share insights, tips, tricks and... read more
Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan
We are less than one week away from the 2012 Marketo User Summit and the lineup we have in place for keynotes includes the top thought leaders in sales and... read more
Ask the Expert: Email Marketing Best Practices
Despite the rapid growth of social media as a popular communications channel, emails are still an effective way for businesses to connect with and distribute information to consumers. In the... read more
Little Grey Cells #1… Marketing is About Selling With Wit, Humour and Style
Regular Monty’s Outlook contributor Tim Healey catches up with Richard Hall, best-selling author of business books that have beenpublished in 24 countries. Q. We’ve had the Arab spring – is... read more
The Future of Search: An Interview with Google’s Sam Sebastian
Sam Sebastian, director of local and B2B markets for Google, answers questions about the future of search. Marketers have long been told by SEO consultants that long-tail search was ‘where... read more
LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More
Here at Marketo we are very excited about our upcoming 2012 Global User Summit. We have a stellar lineup of keynotes including LeadMD CEO & Chief Marketing Evangelist, Justin Gray.... read more
What Is Nolan Bushnell’s Favorite Game? …And It’s Not What You Think!
The legendary Silicon Valley communications firm Eastwick held a private viewing of the film “Something Ventured” . This outstanding documentary takes a look at the real people who funded innovation... read more
Andy Zynga, CEO of NineSigma, Speaks About Entrepreneurs and Open Innovation
NineSigma is an open innovations service provider. Zynga explains that the company has the world’s largest open network of solution providers. NineSigma uses this network as a tool to help companies... read more
“Influencers Who Inspire” with Laura Fitton (@Pistachio)
Our influencer Q&A today is with well-known inbound marketing evangelist, Laura Fitton. Laura “@Pistachio” Fitton is the founder of www.oneforty.com, founder and principal of Pistachio Consulting, co-author of “Twitter for... read more
Content Marketing With Macy’s Jennifer Kasper: “There’s Enormous Value in Every Asset. Images are Just as Powerful as Words.”
Over the past three years, content marketing at Macy’s has been growing at a fast clip, with a new Facebook presence in 2009 and the launch of mBLOG in 2011,... read more
The Next Sports Bar Sensation: Interview With PoolBall® Co-Founder Markus Bücker
Markus Bücker and his crazy team may have just invented the next sports bar sensation with his new creation named PoolBall®. According to its website, “PoolBall® is a new combination... read more
