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Leveraging the Truth About Customer Service in Content Marketing

Leveraging the Truth About Customer Service in Content Marketing

Expert Interviews

We caught up with Monica and JD at Zendesk to learn more about their content marketing mantra. In recent years, bad customer service has become a growing problem. But the... read more

Rob Woodridge: How to Provide a Great Mobile Video Experience

Rob Woodridge: How to Provide a Great Mobile Video Experience

Expert Interviews

I have written before that marketers must realize the creation of compelling video content is separate from ensuring that content is discovered. Assuming your target audience will find your video... read more

Talking Content Marketing - With Marcus Sheridan

Talking Content Marketing – With Marcus Sheridan

Expert Interviews

‘Talking Content Marketing’ welcomes speaker, author and content marketing advocate, Marcus Sheridan. Marcus has become a voice for brands to find their position in their marketplace and how content marketing... read more

A One-on-One with Stephanie Tilton

A One-on-One with Stephanie Tilton

Expert Interviews

If she’s not already, Stephanie Tilton is about to become your content marketing idol. She’s been in the B2B marketing industry for more than 20 years and owns a marketing... read more

5 Questions with David Meerman Scott, Don’t Know Him? You Should!

5 Questions with David Meerman Scott, Don’t Know Him? You Should!

Expert Interviews

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David Meerman Scott is one of the most cited, trusted, and sought after minds in marketing today. He has been ahead of the curve with each step he’s made. This... read more


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PowerViews with James Obermayer: Sales Managers To Blame For Lost Leads

PowerViews with James Obermayer: Sales Managers To Blame For Lost Leads

Expert Interviews

My longtime friend and colleague James Obermayer has strong feelings about who is responsible for lost leads among salespeople. Jim, who is principal of a California-based sales and marketing consulting... read more

“Priceless” Leadership: An Interview with Kevin Allen

“Priceless” Leadership: An Interview with Kevin Allen

Expert Interviews

Recently, I had the chance to connect with Kevin Allen, the pitchman behind MasterCard’s now iconic “Priceless” campaign and author of the Wall Street Journal best-seller, The Hidden Agenda. In... read more

10 Jedi Council Candidates (Or Modern Content Marketing Thinkers)

10 Jedi Council Candidates (Or Modern Content Marketing Thinkers)

Expert Interviews

The ‘Talking Content Series’ is 10 interviews old, here’s some key things to take from some of the world’s influential marketing thinkers. Sonja Jefferson - on the definition of content marketing.... read more

PowerViews with Dan Waldschmidt: How Ordinary People Can Achieve Outrageous Success

PowerViews with Dan Waldschmidt: How Ordinary People Can Achieve Outrageous Success

Expert Interviews

Everything you think you know about success is wrong, says my latest guest on PowerViews, Dan Waldschmidt, author of the new book Edgy Conversations: How Ordinary People Can Achieve Outrageous... read more

“The Real Big Stories Take Time”: Steven Van Belleghem’s Process for Making Masterful SlideShares

“The Real Big Stories Take Time”: Steven Van Belleghem’s Process for Making Masterful SlideShares

Expert Interviews

Every time Steven Van Belleghem posts a new SlideShare presentation to his account, people flock to see it. He posses the unique talent to blend great storytelling and savvy, crystal... read more

Interview With A Trade Show Exec – Chris Dolnack

Interview With A Trade Show Exec – Chris Dolnack

Expert Interviews

It’s time for another installment of the monthly series I’m calling Interview With A Trade Show Exec. While it may not have the Gothic setting of an Anne Rice novel,... read more

Talking Content Marketing - With Mark Schaefer

Talking Content Marketing – With Mark Schaefer

Expert Interviews

The ‘Talking Content Marketing’ series continues with expert opinion from modern marketing thinkers. We welcome to the discussion Mark Schaefer. Mark is a college educator, blogger, speaker and consultant who... read more

“Every Slideshow I Create is Like a Picture Book”: MarketingProfs’s Veronica Jarski on Producing Story-Driven SlideShares

“Every Slideshow I Create is Like a Picture Book”: MarketingProfs’s Veronica Jarski on Producing Story-Driven SlideShares

Expert Interviews

There’s something special about a SlideShare presentation from MarketingProfs. There’s sense of child-like interest in even the most nerdy topics, complete with hand-drawn visuals that immediately stand out. The person... read more

Klout Influence

Key Q&A to Understanding Klout

Expert Interviews

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Recently I wrote an article about using Klout score as a guide to screen bloggers and brand ambassadors. As a result our readers had many unanswered questions. I have asked Social Media... read more

Corporate Idealist: An Interview with Christine Bader

Corporate Idealist: An Interview with Christine Bader

Expert Interviews

Recently, I sat down with Christine Bader, author of the new book, The Evolution of a Corporate Idealist: When Girl Meets Oil. “Corporate Idealists” are an invisible army of people... read more