The numbers from ComScore show that people are watching more video content than ever before, and with that comes more video ads. The primary reason, of course, is the monetization of online videos.
The recent surge in tablet computers has caused mobile video ads to be the current hot topic amongst marketers. With more people chord cutting and relying on digital streaming services for video, some marketers are concluding that television sets may soon be a thing of the past.
Not so fast. According to an Infographic from Tremor Video, televisions are still leading the way in how people see video content. But we’re not talking about your dad’s cable TV; we are talking about connected TV.
Thats right, while online videos may be leading the way, people are using a TV connected to the Internet to watch them. While the majority of people are using a device like Apple TV or an Xbox 360 to connect their TV, a push towards televisions with native connectivity is the next logical step after the explosion of social TV with the London Olympics. This Infographic breaks down some of the most important data about connected TVs, and points out why advertisers need to take note.
Some interesting points from this Infographic:
- 34 percent of people use a Nintendo Wii to connect their TV to the Internet, more than any other device. As a comparison, only 21 percent of people use a smart TV with native connectivity.
- 90 percent of connected TV users are watching video, and an average of 7.3 hours per week is long-form content.
- The most common use for a connected TV is streaming movies over the Internet, with 69 percent of users doing it.
- Why should advertisers care? 38 percent of people reported visiting a website that was mentioned in an online ad they saw through their connected TV.
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