8 Ways To Ace Your Email Marketing Strategy

Comments: 1

  • Good writeup! The points ring very true for anyone who’s ever used a MA product. It’s very important to not abuse an MA solution, just as it is important to use it often. A couple of things covered here are very neglected in practice, such as using an appropriate, non-spammy subject line, and analytics. Marketing Automation isn’t complete without analytics and metrics about the efficiency of a marketing campaign. Tools like Agile CRM provide features like A/B testing, email tracking, and much more for small businesses.

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