When building a website for your business it is important that each piece is created with careful consideration. Your website directly represents your company and gaining customers is greatly based upon their first impression of your business. A large part of this impression comes from the videos that you post. Therefore, it is vital that you choose the right web page video player for your site.
Provide Maximum Accessibility
To get the very most out of your marketing efforts it is important that no one is left out. This is why it is necessary to choose a video player that can be supported on a wide range of devices. This includes desktop computers, as well as a variety of mobile devices.
There are many different video players available. However, it is important to choose one that can play formats such as flash and HTML5 video player, which will guarantee that your videos can be watched. In fact, there are dual mode video players, such as the JW Player 6, that can play both formats. With the right choice, you can satisfy viewers at home and those on the go.
Customized to Fit Your Site
After you have spent time perfected the look of your website, you will want the video player to enhance that look. Placing a mismatched video player on your site will cause it to look unkept and poorly designed. For this reason, it is important that you choose a video player that can be customized to fit the look you are trying to achieve. Many video players come with a variety of skins that you can choose from to fit the color and theme of your site. With these options you can create the ideal look for your web page video player.
Recommended for YouWebcast: Your Viral Voice: How to Create Conversations that Convert to Sales
Options for Integrating Applications
Videos that can simply be watched are good, but if you want to turn your audience into customers, then you must take your videos to the next level. You can do this with the help of interactive applications. To do so, you will need to make sure that the video player you choose allows you to implement these tools.
With interactive applications, you can easily add a call to action to your videos. With a quick click of a button your viewers can make a purchase, sign up for services, contact you and much more, directly from within the video itself. This not only makes the process simple for the viewer, but it also gives you instant business.
If you own your site, you would likely want to own your videos as well. By incorporating your brand or logo into your video player, you can do just that. By doing so, your viewers will know that the great content they just watched was produced by your company and not someone else. Also, with personal branding your videos will look more professional, which will then add even more appeal to your site. Furthermore, branding is an excellent way to safeguard your videos from being stolen, copied or reproduced.
These are only a few of the aspects you should look for when decided which web page video player is right for your site. With a little research, side by side comparisons and careful consideration you can be certain that you will find the right fit. Have you had experience with any video players before?
Image #1 sourced from (webappers.com)
Image #2 sourced from (net.tutsplus.com)