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SMS Versus Email Marketing

Digital Marketing

Both SMS and Email marketing are important tools in today’s marketing mix. While both are valuable they serve different purposes, and it is important to know which tool to use for which type of information, then you can decide who wins the SMS versus Email Marketing war!

There are nearly 7 billion mobile subscriptions worldwide; this is equivalent to 95.5% of the world’s population. Many people have several subscriptions so that gives us 4.5 billion reported mobile users in the world (Ericsson, 2014). That’s a lot of people with the capability to receive an SMS text message. Radicati Group projected there are just 2.5 billion email users worldwide in 2014 (Radicati, 2012). These figures illustrate the usage of SMS versus email marketing.

The popularity of email marketing meant that it very quickly became over populated with spam, thus reducing the chance that your email will be interpreted as a legitimate one and actually opened and read. SMS Marketing alternatively is 99% legitimate, with only 1% spam text messaging, this communication tool is still highly regarding by mobile phone users.

SMS text messages have a phenomenal open rate of 98%. No other marketing tool can offer a similar rate, making SMS Marketing one of the most effective ways to get your message to your customer. In contrast email marketing reports a 22% open rate, this significantly reduces your chance of success.

Consider the amount of time and effort put into each tool too. A text message can be crafted and sent in a matter of minutes, compare that to the amount of design and production time that goes into each email sent…

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Business, groups, charities and sport clubs of all kinds are using SMS Marketing to deliver short sharp sales or information text messages to their relevant, opted in databases. Even Barack Obama used SMS Marketing in his 2008 campaign which secured his term in government.

We’re not saying that Email marketing doesn’t work, but we are proclaiming SMS Marketing’s superiority over it! If you don’t believe us, try it out! Send a text message to 100 customers and an email to 100 customers and see which gives you the most return!

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