Digital communications allow companies to address new audiences on a global scale, but if the hits on your website and social media pages aren’t increasing your income, you need to take a look at your digital marketing strategy.
Try the following four tips to keep these followers interested, and ensure that more of them become customers:
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- Offer free, high-quality content. The internet is packed with information, and browsers are never more than a click away from leaving your page. Keep them interested by providing useful content free-of-charge. Offering information that benefits your followers makes them more likely to trust you, and once you’ve established this bond they’re more likely to return to your website and pay for your products or services.
- Research your audience. To ensure that your content is helpful you’ll need to understand your audience. What are they looking for when they browse the internet? If you’re selling bicycles in the UK you might provide blog posts on the country’s most scenic routes, or bike maintenance tips. If you’re nervous about revealing the secrets of your products or services to clients and competitors there’s no need to worry – you can provide helpful information without nullifying the value of your own services.
- Engage, don’t just promote. No one likes spam, and a Facebook page stacked with sales messages and ‘exciting’ promotions is likely to send your followers running. Repetitive sales emails sent directly are even worse. Of course, it’s important to publicise your offers, and to keep your followers aware of any exclusive promotions, but these should be balanced with useful content to keep things fresh.
- It takes two to converse. When you receive feedback or messages from customers – whether they’re sent direct or posted on social media – make sure you respond. A complaint ignored is never good, but when it’s left hanging in the public eye your reputation could be seriously damaged. Consider customer interactions a blessing – for once you don’t have to reach out, the customer is making the effort to contact you.
Writing quality digital content pays, and it’s something we’re proud of doing. Please feel free to add your own suggestions in the comment box below!