Breaking The Rules In Behavioral Targeting

Comments: 3


  • Catalina says:

    Any suggestions of algorithm based technologies? Thanks!

  • Drew says:

    Hi Catalina,

    Thank you for reaching out! The Target solution in the Adobe Marketing Cloud combines testing with both rules-based and automated targeting approaches, providing a lot of flexibility and customization for marketers to use the most effective approach at different cross-channel locations based upon specific or all available data on visitors and customers.

  • Also check out DM News and Causata’s recent article on Rules-based vs. Model-based vs. Machine Learning algorithms for customer personalization and targeting at http://www.dmnews.com/i-have-all-my-big-data-in-hadoop-now-what/article/299143/. Causata’s CXM solution is used by several of the U.S.’ largest brands for customer personalization and real-time decisioning.

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