Companies are always looking for more efficient ways to train employees, and on-demand video provides a great solution. Studies show that the retention rate for video is extremely high when compared to audio or text-based content alone – something instructional designers are anxious to take advantage of.
With technology like Brainshark, it’s incredibly easy for anyone to create engaging online video presentations for on-demand corporate training, but there are still some best practices to follow. Here are five tips from experts across the Web that can help make your eLearning videos more effective.
#1. Write a script.
Preparation is critical to creating successful training content, and when it comes to using video for eLearning, professional communicator Jessica Athey cites a solid script as one of the top priorities to consider. While the script itself doesn’t necessarily need to be recited verbatim, having it written ahead of time will help ensure that you don’t leave out important details and your explanations are easily understood.
Read the full post: Best Practices for Using Video in eLearning (Learning Solutions Magazine)
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#2. Keep it short.
Instructional designer Veronica Phillips writes that video length is one of the most important factors when it comes to keeping learners engaged. “Generally speaking, the longer the video, the less likely your user will watch it to completion,” she explains. “Most experts recommend keeping your video clips shorter than three minutes. (There’s a reason why movie trailers tend to be run about this long).”
Read the full post: Lights, Camera, Learn! Five Tips for Using Video in eLearning (eLearn Mag)
#3. Stay on point.
A tactical approach works best for the majority of your eLearning content, says ej4 CEO Dan Cooper. “You don’t need to win an Oscar for the amazing storyline or plot,” he explains. “Teach them how to be better at their job today and move a needle for the company, and then let them get back to work.”
Read the full post: Tips on Using Video for eLearning from ej4 (OpenSesame)
#4. Don’t get bogged down with facts and figures.
As eLearning blogger Mariana Ashley writes, eLearning videos often serve one specific purpose: to teach your audience how to do something. So don’t worry so much about setting up your materials with details on why what they’re learning is important – just get right to it! “Although facts and figures can and probably should play roles in the videos you create, they should play minor roles,” Ashley explains. “Your videos should, for the most part, be interactive if you want them to be effective.”
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#5. Test for comprehension.
“Make sure your audience understands what they just watched and why,” writes Jeremy Vest for Splash Media. “ Remember, knowledge transference is a major reason [why] they are watching the video. Offer end-of-course tests and reviews; this will ensure learners are really learning something, and that they will retain the information.” Of course, Brainshark makes it easy to add quizzes, polls and surveys to online videos for viewers to interact with.
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