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All Digital Marketing Articles
What are the Pros and Cons of Implementing RTB on Mobile Devices?

What are the Pros and Cons of Implementing RTB on Mobile Devices?

Digital Marketing

Tipped to be the future of media buying and selling, programmatic is no doubt the hottest topic in digital advertising today. Recently, Proctor & Gamble revealed plans to buy 70%... read more

4 Key Takeaways from Nielsen’s Quarterly Cross-Platform Report

4 Key Takeaways from Nielsen’s Quarterly Cross-Platform Report

Digital Marketing

Highlighting industry trends of the ever-evolving media landscape, Nielsen’s Q2 2014 Cross-Platform Report focuses on the factors contributing to the shifts in viewing patterns. Although the report—in an effort to... read more

The 4 Digital Marketing Tools Every Business Needs

The 4 Digital Marketing Tools Every Business Needs

Digital Marketing

Traditional marketing is not dead!  People watch television (although commercials seem to be dominated by cell phone service providers, automobile manufacturers and insurance companies). People still listen to the radio... read more

Social, Mobile, Cloud and Big Data: Knowledge as a Product

Social, Mobile, Cloud and Big Data: Knowledge as a Product

Digital Marketing

As your organization starts rolling out initiatives on the big IT trends of social, mobile, cloud, and big data, employees often get caught in the eye of the storm. Seeing... read more

How Co-Marketing and Third-Party APIs Can Boost Your Digital Impact

How Co-Marketing and Third-Party APIs Can Boost Your Digital Impact

Digital Marketing

Co-marketing can connect your brand with new audiences you may never otherwise reach, for a fraction of what you might invest in traditional marketing tactics executed with the same intent,... read more

Four Big Secrets Digital Agencies Don’t Tell: Part 1 of 4

Four Big Secrets Digital Agencies Don’t Tell: Part 1 of 4

Digital Marketing

The more I work with digital agencies, the more I’m noticing a few trends in common across all of them. 1. While they want to be a full service digital... read more

Adapt or Die: How Companies Need to Change for a Mobile-Social World

Adapt or Die: How Companies Need to Change for a Mobile-Social World

Digital Marketing

70% of companies won’t last a decade. Think back a decade, what were you doing then that you aren’t doing now? And what are you doing now that you weren’t... read more

Lose the Shoulder Pads on Your Web Sites

Lose the Shoulder Pads on Your Web Sites

Digital Marketing

If you look around in any office that requires business attire, it is obvious that fashions change over time. Sometimes the changes are subtle — cuffs/no cuffs, pleats/no pleats —... read more

Marketers, Kick Off Another NFL Season With Some Lessons From Jerry Rice

Marketers, Kick Off Another NFL Season With Some Lessons From Jerry Rice

Digital Marketing

This past January, not long before Super Bowl XLVIII, I published an article entitled What A CMO Can Learn From A Super Bowl Winning Quarterback. In that article I shared some of the many things... read more

Ten Reasons You Should Be Making Slideshare a Mainstay in Your Marketing

Ten Reasons You Should Be Making Slideshare a Mainstay in Your Marketing

Digital Marketing

Slideshare is simply YouTube for PowerPoint. Founded in 2007, Slideshare is now home to more than 10 million presentation uploads. According to a report by CMO.com earlier this year, the... read more

Use These 10 Tips To Increase Your Newsletter Subscribers

Use These 10 Tips To Increase Your Newsletter Subscribers

Digital Marketing

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Many businesses drive traffic to their websites in an effort to grow their newsletter subscribers, as email marketing will tend to convert at a much higher rate than paid search... read more

Why Mobile Lead Generation is So Important

Why Mobile Lead Generation is So Important

Digital Marketing

Mobile has evolved into one of the most dominant channels in online marketing. While most companies have now realized that they should hop on the mobile bandwagon, some brands limit... read more

The Secret To A Successful Digital Marketing Strategy

The Secret To A Successful Digital Marketing Strategy

Digital Marketing

Digital marketing in the twenty-teens has a daunting number of components businesses have to develop strategies for dealing with. You have to have a social media strategy, a mobile strategy,... read more

business SMS, mobile marketing, stats

The Triple M Plan – Mobile, Media and Marketing

Digital Marketing

If you can harness the power of the mighty mobile and social media then you and your business could be onto a real winner. The mobile phone has changed. It... read more

Location-Based Marketing- A Win-Win For Customers & Retailers

Location-Based Marketing- A Win-Win For Customers & Retailers

Digital Marketing

When you think of GPS, the first thought that most likely comes to mind is a tool that provides directions to where you want to go. With this type of... read more