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8 Reasons Why a Webinar is a Great Marketing Tool

8 Reasons Why a Webinar is a Great Marketing Tool
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The High Cost of Stealing Digital Content

The High Cost of Stealing Digital Content

Digital Marketing

Why do some folks think that just because stealing digital content is easy, it’s OK? Maybe a generation who learned to steal online music and movies just doesn’t have the... read more

3 Keyword Research Tools Every Digital Marketer Should Use

3 Keyword Research Tools Every Digital Marketer Should Use

Digital Marketing

A focused and targeted list of keywords helps you attract an audience of qualified prospects and avoid wasting ad dollars on unproductive clicks from your AdWords campaigns. To help you... read more

Push Messaging: Intrusive or Relevant Marketing?

Push Messaging: Intrusive or Relevant Marketing?

Digital Marketing

When you read the word “pushy,” what comes to mind? I immediately think of the stereotypical used car salesman. You know the type: You stopped by the car lot once.... read more

5 Things You're Measuring Incorrectly With Digital Analytics & What To Do About It

5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It

Digital Marketing

Watching the growth of digital analytics over the last several years has been both exciting and disturbing. It’s been exciting because what was a once niche-activity has evolved into a... read more

What You Need to Know About Google’s New Mobile Ad Format

What You Need to Know About Google’s New Mobile Ad Format

Digital Marketing

Have you ever noticed that Google loves experimenting with different ad variations in the SERPs? Usually these tests are impromptu and short-lived, but Google recently announced a new mobile ad... read more

26 Reasons Digital Marketing Matters To The C-Suite

26 Reasons Digital Marketing Matters To The C-Suite

Digital Marketing

Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. It is now #2 behind TV. By the end of the decade,... read more

Link Building Basics: Tracking Results

Link Building Basics: Tracking Results

Digital Marketing

This installment marks the conclusion of my six part series on the basics of building links. In previous posts we covered the basics surrounding: Niche analysis Site audits Finding link... read more

5 Reasons Live Chat Can Improve Your Website Conversions

5 Reasons Live Chat Can Improve Your Website Conversions

Digital Marketing

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Your website is one of the biggest assets your business has, and business owners are constantly looking for was to improve the number of leads and sales their website generates.... read more

Why We Love Digital Marketing (And You Should, Too!)

Why We Love Digital Marketing (And You Should, Too!)

Digital Marketing

Have you ever heard anyone say “ah – the good, old days” when it comes to marketing? Neither have we. That’s because there’s not much to miss. Marketing has changed... read more