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How to Transform Yourself into a Marketing Technologist

How to Transform Yourself into a Marketing Technologist

Digital Marketing

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I am writing this post as a call to action for marketers of all ages and professional dispositions. Here’s the crux of my argument. As the marketing function is increasingly... read more

Salesforce Spam Data

5 Reasons to Connect Analytics to Your Sales Data

Digital Marketing

When it comes to online businesses, it is widely accepted that having an analytics platform to keep track of your website’s data is an absolute must. Understanding your audience’s behavior... read more

How to Effectively Target your Audience

How to Effectively Target your Audience

Digital Marketing

The Problem: New convenient forms of technology like smart phones and tablets have drastically changed the consumer’s attention span. This is because the amount of information that they are inundated... read more

Why Is Job Hopping So Rampant In Digital Marketing?

Why Is Job Hopping So Rampant In Digital Marketing?

Digital Marketing

According a recent survey fellow MIMA board member and friend, Jeff Sauer and I administered earlier this year, 59 percent of respondents have switched jobs in the last two years.... read more

How Digital Technology is Changing McDonald’s Structure, Offer and Customer Relationships

How Digital Technology is Changing McDonald’s Structure, Offer and Customer Relationships

Digital Marketing

In recent years McDonald’s has worked hard to change its image ‘from fast food to good food fast.’ But speaking at social media and digital marketing conference #SMWF Europe earlier this month,... read more


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Social and Digital Technology Trends: 9 Take-Aways for YOU

Social and Digital Technology Trends: 9 Take-Aways for YOU

Digital Marketing

Here are some of my thoughts about what never-ending social and digital technology trends mean for professionals in all functional areas, at all career stages, and in organizations of all... read more

Why Quizzes Went Viral: A lesson on the Tipping Point

Why Quizzes Went Viral: A lesson on the Tipping Point

Digital Marketing

If you haven’t read Malcom Gladwell’s book The Tipping Point, you are missing out on some amazing insights into what makes things go “viral.” In the book, Gladwell covers everything... read more

#EventTech for #EventProfs - Internet Connectivity, Professional Network Management, Dedicated Bandwidth, Beacon Technology…HUH?

#EventTech for #EventProfs – Internet Connectivity, Professional Network Management, Dedicated Bandwidth, Beacon Technology…HUH?

Digital Marketing

Huh? Is right. If you haven’t already been overwhelmed by the new terminology that has been thrown at you in the past 10 years with online technology, than prepare yourself,... read more

New to Webinars? Seven Steps for Getting Started

New to Webinars? Seven Steps for Getting Started

Digital Marketing

Webinars are the 3rd most effective tactic for content marketers and 62% of marketers are using webinars in their marketing mix. Although the percent of marketers using webinars is quite... read more

Digital Marketing Myth-Busters

Digital Marketing Myth-Busters

Digital Marketing

Once considered the new kid on the block, digital marketing is now a $117 billion-plus industry worldwide, and is currently the key driver in global ad spending. But, like the... read more

Breaking Creative Shells: 3 Easter Digital Campaign Winners

Breaking Creative Shells: 3 Easter Digital Campaign Winners

Digital Marketing

The Easter online marketing window is in full frenzy, with email marketers taking full advantage of the seasonal opportunity to drive traffic, sales and loyalty. But who’s getting inbox cut... read more

Do Less, Sell More.

Do Less, Sell More.

Digital Marketing

In a modern business, the ideal situation is that sales and marketing work together in a cohesive way. After all, both functions are aiming to deliver the same result –... read more

Monetize Your Event as a Brand with Event Digital Technology

Monetize Your Event as a Brand with Event Digital Technology

Digital Marketing

We are in the middle of an event technology revolution. It can be an overwhelming proposition but one that cannot be ignored. Event Professionals have three options when it comes... read more

Can Digital Media Coexist With Traditional Media?

Can Digital Media Coexist With Traditional Media?

Digital Marketing

Let me start off with the presumption that you are either a Digital Marketer or someone who works in an industry which is being “digitally marketed”. Hence, at some point... read more

5 Places to Find Free (and Legal!) Images for Your Content

5 Places to Find Free (and Legal!) Images for Your Content

Digital Marketing

So you just wrote a fantastic piece of content. It’s optimized for search engines, entertaining for your readers, and meets your content marketing goals. But…is it just text? If so,... read more