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Personalization: The Biggest Goal, Challenge, and Solution for Marketers

Personalization: The Biggest Goal, Challenge, and Solution for Marketers

Digital Marketing

In a recent study from Adobe, marketers acknowledged that in a digital landscape that is constantly innovating, they too, must reinvent themselves, or risk being outpaced by technology. With that... read more

The Top 12 Calls-To-Action You Need for Your Marketing Campaigns

The Top 12 Calls-To-Action You Need for Your Marketing Campaigns

Digital Marketing

So you’ve created an amazing new website for your company or a cool e-newsletter that you want to share with your loyal customers and maybe get some new ones; but... read more

The 5 Most Frequently Asked Questions About A/B Testing in Marketing

The 5 Most Frequently Asked Questions About A/B Testing in Marketing

Digital Marketing

Wouldn’t it be great if we could always know how people think and act to the cues and stimuli we present?  Then we would be able to properly create websites... read more

Form or No Form? That is the Question

Form or No Form? That is the Question

Digital Marketing

Last week we shared tips on creating the most effective web form possible. Today, we’re going to tell you to stop using them. Just kidding! Sort of. While website forms... read more

The Bumpy Road to Purchase

The Bumpy Road to Purchase: How to Leverage Trust, Benefit and Risk Issues to Increase Purchasing

Digital Marketing

To increase user satisfaction, and, as a result, online purchases, e-commerce sites struggle to find a variety of ways to provide a more exciting and personalized user experience. Building trust... read more

How KPIs Can Focus Your Conversion Testing

How KPIs Can Focus Your Conversion Testing

Digital Marketing

In a recent piece featured by MarketingProfs, Laura Patterson explored the notion of three categories of key performance indicators (KPIs) that determine success in online marketing endeavors: outcome metrics, performance... read more

3 Low-Cost Tools to Track What the Media is Saying About You

3 Low-Cost Tools to Track What the Media is Saying About You

Digital Marketing

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If you’ve ever worked with a PR agency or consultant, a standard offering is media monitoring – tracking your press placements on a regular basis. Typically you’d get a “clip... read more

It’s Time To Retire the 3 Column Template

It’s Time To Retire the 3 Column Template

Digital Marketing

The web is a constantly evolving entity. Technology changes and trends emerge; some are more pervasive than others, such as the 3 column template. Three column templates are most commonly... read more

hubspot

A Guide to Effective Learning Resources for Online Marketers

Digital Marketing

We are living in an era where every business is dreaming for a strong online presence and brand identity. Conversions and leads are the top-most motive of every business. So... read more

Improve your website conversion with Lead Forensics

Hot Tips to Improve Your Website Conversion This Summer

Digital Marketing

Website conversion rates have always been more associated with ecommerce, but for us B2B types it’s the one massive factor for turning our website visitors into sales-ready leads, and reducing... read more

Using Exact Keywords To Boost Your PPC Campaign

Using Exact Keywords To Boost Your PPC Campaign

Digital Marketing

PPC is the primary component of online advertising. It’s a simple way to show your ads on various websites, paying based on the number of clicks the ad receives. We... read more

The Benefits of Being Spied on

The Benefits of Being Spied on

Digital Marketing

Googled ‘soccer’ recently and now the websites you visit are spammed with soccer shoe ads? Your Facebook newsfeed is dominated by photos of soccer balls and shin guards, and you... read more

Digital Business: 6 Focus Areas For Being Found Online

Digital Business: 6 Focus Areas For Being Found Online

Digital Marketing

Question: With so many options for social media and content marketing we are overwhelmed as to how we can maximize our online presence. Where should we start? Any insights would... read more

How Slate’s Attack on Internet Advertising Makes the Case for Programmatic

How Slate’s Attack on Internet Advertising Makes the Case for Programmatic

Digital Marketing

The web magazine Slate has earned a reputation for counterintuitive arguments. But even by Slate’s standards a recent article about Internet advertising was unusually provocative. The article is headlined “We... read more

PDFs Appearing in a Different Color? CMYK vs RGB

PDFs Appearing in a Different Color? CMYK vs RGB

Digital Marketing

The past couple of months I’ve been viewing more and more of my designs on my phone, many of which are in PDF format. Something that kept happening, which I... read more