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12 Amazing Digital Marketing Tools and Tactics to Grow Your Business

12 Amazing Digital Marketing Tools and Tactics to Grow Your Business
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Ad Retargeting: It’s About Context, Relevance & Value

Ad Retargeting: It’s About Context, Relevance & Value

Digital Marketing

The exponential the increase in “big data” aggregation has paved the way for advanced online advertising technologies such as ad retargeting, which allows brands to micro-segment their audience in order... read more

brand ambassador, brand ambassadors, campaign, incentives, incentivized, compliance, incentivized campaign, non-incentivized campaign, digital marketing, social media, social media marketing, FTC, FTC guidelines

Brand Ambassador Campaign Compliance Issues: Identify Incentives

Digital Marketing

In late March, shoe retailer Cole Haan received an unpleasant surprise: a letter from the Federal Trade Commission about its #WanderingSole Pinterest contest. Cole Haan had been offering customers the opportunity... read more

Shift To Programmatic Is Picking Up Speed

Shift To Programmatic Is Picking Up Speed

Digital Marketing

The ongoing shift from traditional ways of buying display advertising to programmatic buying through a demand-side platform (DSP) is picking up speed. I was reading AdEx­changer Research’s The State of Pro­gram­matic... read more

Leverage the Mobile-Social Sweet Spot

Leverage the Mobile-Social Sweet Spot

Digital Marketing

Many marketers have told me they feel like their app is invisible. Since this isn’t the world of superheroes, invisibility is not exactly something we’re hoping to achieve, right? This brings us... read more

3 Ways to Find Targeted Websites for Your Placement Targeting Campaign

3 Ways to Find Targeted Websites for Your Placement Targeting Campaign

Digital Marketing

An AdWords Placement Targeting campaign lets you display ads on specific and qualified webpages that belong to the Display Network. For example, if you’re a female apparel retailer, you can specifically show ads on women fashion-related... read more

Designing A CTA Button That Hits The Sweet Spot

Designing A CTA Button That Hits The Sweet Spot

Digital Marketing

How easily can visitors to your landing page find your call-to-action (CTA) button? If your answer wasn’t “How can they miss it?!” – then you may have some work to... read more

How to Fix the Bad Habits That Turn Your Pipeline Management Into a Mess

How to Fix the Bad Habits That Turn Your Pipeline Management Into a Mess

Digital Marketing

Is your CRM perfect? Can you click a button and get a pipeline that will easily turn into an accurate sales forecast? If your answer is yes, you’re one of... read more

Crucial PPC Reports to Run

Crucial PPC Reports to Run

Digital Marketing

Four Helpful Reports When you work with PPC advertising, you gain the advantage of determining just who is clicking through your ads and who is taking a quick exit as... read more

Mobile Website in a Nutshell

Mobile Website in a Nutshell

Digital Marketing

Research by Google shows what danger underestimating mobile users may bring. An astounding 96%1 of mobile consumers have visited a website that was not optimized for viewing on a smartphone... read more