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How To SMAC (Social, Mobile, Analytic, Cloud) Your Business Model

How To SMAC (Social, Mobile, Analytic, Cloud) Your Business Model

Digital Marketing

If there is a new emerging paradigm for business, it is SMAC. Social, Mobile, Analytic, and Cloud (SMAC) based business models are becoming a hotter trend in digital marketing networks.... read more

5 Ways To Protect Your Customers’ Data

5 Ways To Protect Your Customers’ Data

Digital Marketing

It seems more and more we’re hearing of large companies and brands and data breaches. For businesses, a security breach l can be ruinous. They can be devastating to a brand... read more

Harnessing the Power of Testimonials to Build Your Credibility

Harnessing the Power of Testimonials to Build Your Credibility

Digital Marketing

Testimonials can be an effective credibility enhancer for individuals, solopreneurs and businesses. If you’re not already continually seeking new testimonials, you need to make it a habit to better support... read more

The Secret of SMS Marketing

The Secret of SMS Marketing

Digital Marketing

When you’re running a small business, you want to use every outlet available for marketing that you can. Doing this provides you with a number of ways to reach your... read more

What are the Pros and Cons of Implementing RTB on Mobile Devices?

What are the Pros and Cons of Implementing RTB on Mobile Devices?

Digital Marketing

Tipped to be the future of media buying and selling, programmatic is no doubt the hottest topic in digital advertising today. Recently, Proctor & Gamble revealed plans to buy 70%... read more

4 Key Takeaways from Nielsen’s Quarterly Cross-Platform Report

4 Key Takeaways from Nielsen’s Quarterly Cross-Platform Report

Digital Marketing

Highlighting industry trends of the ever-evolving media landscape, Nielsen’s Q2 2014 Cross-Platform Report focuses on the factors contributing to the shifts in viewing patterns. Although the report—in an effort to... read more

The 4 Digital Marketing Tools Every Business Needs

The 4 Digital Marketing Tools Every Business Needs

Digital Marketing

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Traditional marketing is not dead!  People watch television (although commercials seem to be dominated by cell phone service providers, automobile manufacturers and insurance companies). People still listen to the radio... read more

Social, Mobile, Cloud and Big Data: Knowledge as a Product

Social, Mobile, Cloud and Big Data: Knowledge as a Product

Digital Marketing

As your organization starts rolling out initiatives on the big IT trends of social, mobile, cloud, and big data, employees often get caught in the eye of the storm. Seeing... read more

How Co-Marketing and Third-Party APIs Can Boost Your Digital Impact

How Co-Marketing and Third-Party APIs Can Boost Your Digital Impact

Digital Marketing

Co-marketing can connect your brand with new audiences you may never otherwise reach, for a fraction of what you might invest in traditional marketing tactics executed with the same intent,... read more

Four Big Secrets Digital Agencies Don’t Tell: Part 1 of 4

Four Big Secrets Digital Agencies Don’t Tell: Part 1 of 4

Digital Marketing

The more I work with digital agencies, the more I’m noticing a few trends in common across all of them. 1. While they want to be a full service digital... read more

Adapt or Die: How Companies Need to Change for a Mobile-Social World

Adapt or Die: How Companies Need to Change for a Mobile-Social World

Digital Marketing

70% of companies won’t last a decade. Think back a decade, what were you doing then that you aren’t doing now? And what are you doing now that you weren’t... read more

Lose the Shoulder Pads on Your Web Sites

Lose the Shoulder Pads on Your Web Sites

Digital Marketing

If you look around in any office that requires business attire, it is obvious that fashions change over time. Sometimes the changes are subtle — cuffs/no cuffs, pleats/no pleats —... read more

Marketers, Kick Off Another NFL Season With Some Lessons From Jerry Rice

Marketers, Kick Off Another NFL Season With Some Lessons From Jerry Rice

Digital Marketing

This past January, not long before Super Bowl XLVIII, I published an article entitled What A CMO Can Learn From A Super Bowl Winning Quarterback. In that article I shared some of the many things... read more

Ten Reasons You Should Be Making Slideshare a Mainstay in Your Marketing

Ten Reasons You Should Be Making Slideshare a Mainstay in Your Marketing

Digital Marketing

Slideshare is simply YouTube for PowerPoint. Founded in 2007, Slideshare is now home to more than 10 million presentation uploads. According to a report by CMO.com earlier this year, the... read more

Use These 10 Tips To Increase Your Newsletter Subscribers

Use These 10 Tips To Increase Your Newsletter Subscribers

Digital Marketing

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Many businesses drive traffic to their websites in an effort to grow their newsletter subscribers, as email marketing will tend to convert at a much higher rate than paid search... read more