Digital Marketing
The Basics of Video Storytelling
For some time, marketers have been moving away from the traditional selling tactics of TV commercials. It is no longer enough to tell audiences that your product is great and... read more
Taking The Next Step in Digital Media
It is time to really get connected if you want to stay ahead of the curve. I think the next goal for myself in 2013 is to find a deeper... read more
4 Signs It’s Time to Redesign Your Website
Did you know the design of your website may be holding your business back? When visitors find a website difficult to navigate or use, or they simply think it is... read more
How News Publishers Are Thriving in Our Digital World
It’s a recurring theme in marketing circles that the publishing industry has been set back on its heels by digital media and is struggling to catch up to this new... read more
How to Plan a Vine Video
Vine videos can potentially provide a valuable marketing tool for your business, if you learn how to wield them effectively, because branded Vine videos are four times more likely to... read more
Are Video Streams Overflowing, And Will You Pay For It?
With technology and all, and with everything going mobile, it’s hard to keep up with currents in the video streams. Some platforms were created for user-based postings. Others for access... read more
5 Digital Marketing Lessons They Won’t Teach You In College
Admittedly, I never studied digital marketing in college. Then again, how many people have? So much of this industry is about learning on the go and adapting as you need... read more
6 Product Video Stats Every Marketer Should See
A recent report from video service provider Invodo compiles some interesting statistics about product video content and its effect on consumers. While the report, titled Video Statistics: The Marketer’s Summary,... read more
Attention: Digital Marketers Reach Distracted Millenials
They say that we Millennials (people born between the Walkman and iPod), as a “Net Generation” of “digital natives,” possesses “altered cognitive wiring” that processes information in “parallel”–that is, everything... read more
In Search Of The Holy Grails Of Internet Marketing
There are some aspects of Internet marketing that are almost like the Holy Grail. The only difference is that instead of just one holy grail there are several These Holy... read more
The Truth About How Branded Videos Go Viral
2When creating video content, it’s natural to want it to go viral to maximize your earned media. It’s easy to get so focused on achieving viral success that the core... read more
When is an Animated Video Production Most Appropriate?
The popularity of animated video within a digital marketing strategy is growing, and whilst it was once limited to those with massive production budgets, improvements in technology mean it is... read more
The CMO’s Guide to the Chief Digital Officer
The CMO’s Guide to the Chief Digital Officer informs chief marketers about what CDOs mean for their businesses, brands, and careers. After outlining the market factors driving boards of directors... read more
We Are Not Preaching to the Converted
As online marketers we should never forget that many of the people we are targeting (or marketing on behalf of) are not digital natives. This basic fact was brought home... read more
6 Secret Ingredients to Make Your Next Video Go Viral
1What makes a video go viral? Luck? Chance? Timing? Wardrobe malfunctions? Maybe sometimes but I believe there is a greater level of science behind many viral hits. Perhaps you can... read more
