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Micro-Video Platforms to Watch in 2014

Micro-Video Platforms to Watch in 2014

Digital Marketing

Just a few short years ago, the term ‘micro-video’ was a relatively unknown concept, and most social media marketers were likely unaware of the influence this medium would later have... read more

Mobile Strategy - To or Not To?

Mobile Strategy – To or Not To?

Digital Marketing

‘Mobile Strategy’ may almost seem like a cliché nowadays but if you are a company for which consistent positive customer engagement, high employee productivity and operational efficiency as well as... read more

MarketingIntelligence

Marketing Intelligence: Leveraging Marketing Technology to Form a Synergy-Generating Ecosystem

Digital Marketing

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Over the last 10 years, technology has evolved and become more integrated with the marketing world. Thanks to the geniuses at Google and Facebook, instead of guessing at the “Who,... read more

how-technology-has-transformed-the-new-business

The Digital Reality: How Technology has Transformed the New Business

Digital Marketing

Technology builds the business. Technology refines the business. Technology grows the business. Technology is the business.  Robert Plant recently wrote an article over at Harvard Business Review that started turning... read more

The Future of Digital Marketing According to the Giants

The Future of Digital Marketing According to the Giants

Digital Marketing

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Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and... read more


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9 Blogs That’ll Make You Better At Lead Generation

9 Blogs That’ll Make You Better At Lead Generation

Digital Marketing

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Whether a business has products, services or both, the only way they can make a profit is by making sales. To do this, many companies use lead generation. New businesses,... read more

5 PPC Mistakes You Need to Stop Making Now

5 PPC Mistakes You Need to Stop Making Now

Digital Marketing

You are going to make some mistakes in your pay-per-click marketing endeavors, but some PPC mistakes will hurt your campaign more than others. Often times business owners will avoid focusing... read more

The Pieces of an Integrated Digital Marketing Strategy

The Pieces of an Integrated Digital Marketing Strategy

Digital Marketing

An integrated Digital marketing strategy is composed of several critical components. Successful execution of a strategy demands that each component be utilized. The following pieces put together make up the... read more

The Impact Of The World Cup On Online Shopping And Consumer Spending

The Impact Of The World Cup On Online Shopping And Consumer Spending

Digital Marketing

I readily admit now, as I have in the past, I am far from being world’s biggest soccer, er futbol, fan. I was, however, very much drawn to the recent... read more

6 Essentials for Putting the Q in QA

6 Essentials for Putting the Q in QA

Digital Marketing

When I tell my Marketo students that, in a perfect world, half their time for any digital marketing initiative should be spent designing and building and half testing and QA,... read more

What This OkCupid Admin Can Teach You About Digital Marketing

What This OkCupid Admin Can Teach You About Digital Marketing

Digital Marketing

The marketing game—just like the dating game—has gone digital. Of course, in-person social skills are still critical. But in this day and age, technology makes finding the right match—in both... read more

What Exactly Does Transparency Look Like in Business?

What Exactly Does Transparency Look Like in Business?

Digital Marketing

Do you know everything that goes on in your business? And I mean everything? And if you don’t, how much will your business suffer as a result? I don’t know... read more

data quality audit

How to Add Value to Your Customer Database With a Data Quality Audit

Digital Marketing

The quality of the data in your customer database defines its usefulness and therefore its value – this is why you need to regularly undergo a data quality audit. The... read more

Adapt or Die: The 4 Trends Shaping the Evolution of Digital Advertising

Adapt or Die: The 4 Trends Shaping the Evolution of Digital Advertising

Digital Marketing

As a result of the growing availability of media platforms, consumers have developed an insatiable appetite for content. Whether they are watching videos on YouTube, catching up on the latest... read more

Data Collection Strategy to Expand Digital Marketing Insights

Data Collection Strategy to Expand Digital Marketing Insights

Digital Marketing

Image credit: sherpablog.marketingsherpa.com Digital marketers need to optimize their marketing strategies in order to attain competitive advantage over their competitors. Data analytics begin with data collection, which is the pillar... read more