Digital Marketing
Lessons From Fashion Digital: The Divide Between Creative and Data
A few weeks ago, I was at the Fashion Digital conference in Los Angeles, a gathering of the top fashion and apparel brands in the world. I learned a lot... read more
Breaking The Rules In Behavioral Targeting
1In the constantly changing world of digital marketing, segmenting your audience using rules based on broad assumptions or unsubstantiated insights can work against your success. Unfortunately, many marketers rely only... read more
How NOT To Increase Sales Online: Common Digital Marketing Blunders To Avoid
Just because a company spends time and money doing online marketing, this hardly ensures that the company is doing it effectively. In fact, there are numerous errors that companies can... read more
In Digital Marketing, You Must Get Over Your Fear of Being Annoying
According to Jonathan Alter’s new book, The Center Holds, it was Barack Obama’s young geek volunteers who crushed Mitt Romney‘s “Mad Men” campaign out of the 1960s in the 2012... read more
Life Lessons for Digital Business
I had these thoughts on the bus today en route to work. It was rather dispiriting, since I’d planned to spend the whole time learning the 14 songs I’ll be... read more
3 Ways Your Restaurant Can Use SMS Marketing
1Restaurants that use SMS marketing is becoming more and more common every day. Owners who “get it” understand that with 99% open rates and 25% redemption rates, text is a... read more
More Videos Please
Web Videos Growing Global consumers and businesses across all industries can’t seem to get enough of web videos. And, most marketers today realize they need to go Social, Mobile, and... read more
How to Prepare for a Video Interview
You know that knotted feeling in the pit of your stomach when you have to do something in public that you have never done before, for many people it is... read more
A Video You Can Do #16 – Are You Losing Money?
Coming up with new video ideas is one of the biggest challenges that comes with maintaining a consistent, successful online video plan. This ongoing series from Candidio called “A Video... read more
