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Archive for September, 2010
Integrated Marketing Communication Lessons in 140 Characters or Less
5Before we get started, let’s define Integrated Marketing Communication as the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program...
Streamlining the Process of Subject Line Testing
Testing email subject lines: we all know that we need to do it often, but with so many other things on our email marketing plates, from usability to testing more...
The Discount Economy and Its Implications for the Future
We’ve been in a discount economy for several decades. There are a number of factors contributing to this reality:...
Predicting Trending Topics: Placing My Bets on Both Donovan McNabb and Michael Vick
1No, I don’t mean actually placing a monetary wager on whether Donovan McNabb (QB, Washington Redskins) or Michael Vick (QB, Philadelphia Eagles) will lead their respective team to victory this...
Ben & Jerry’s Drop ‘All Natural’ From Its Labels
Ice cream maker Ben & Jerry’s is dropping the phrase “all natural” from all labels after a request from the health advocacy group, The Center for Science in the Public...
Reportapalooza: SAP Challenges 5 Reporting Experts to Build Interactive Dashboards for Charity
As part of SAP’s Reportapalooza campaign, five business reporting experts have been challenged with creating an interactive dashboard for a charity. Over the next several weeks the dashboards will be...
Geolocation: Why You Can’t Afford to Ignore It
For those of you business owners who view FourSquare as a relatively niche market, you should consider the application’s impact on larger online giants....
4 Steps to Social Media Marketing Excellence with SAP Community Network
We’ve been on a journey over the past 12 months to effectively integrate popular social networking platforms into SAP Community Network’s (SCN) communication and marketing activities – expanding the options for...
Don’t Let Inertia Block Forward Progress
My last post, titled Delay Breeds Danger, talked to the importance of institutionalizing a sense of urgency as the way to accelerate through opportunities in front of you. Today’s post...
5 Lessons for Success We Can Learn From the ’96 Chicago Bulls
Typically, I find myself reading at least two books at the same time (reading a couple chapters from one book one night and then a few chapters from the next...
Are Partnerships Right For You? (Yes)
1When fate (or sound judgment) aligns, partnerships can be a big success. Publicis Groupe and Travelocity. Peanut Butter and Jelly. Romeo and Juliet. Okay, maybe not that last one. ...
4 Tips for Improving Your SEO Copywriting
3When Search Engine Optimization (SEO) is mentioned, a few obvious things immediately pop into your mind, such as: Google rankings, link building, and conversion rates. One element that is often...
Google’s New “Priority” Gmail Feature
In August of 2010, Google announced a new Priority Inbox feature for its e-mail program, Gmail. This feature uses an algorithm to filter messages into categories based on the user’s...
5 Future US Billionaires in the Making
The Forbes list of the 400 richest people in America was recently released and this year the entry level was a net worth of $1 billion. The list included some...
Search Engine Marketing Tips for B2C Marketers
Best described as the Yellow Pages of the 21st century, Search Engine Marketing (SEM) is currently recognized as the highest performing marketing medium available for B2C businesses. SEM is an...
