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Archive for July, 2010
Grow Green Revenues
Are your sales doubling year over year? The sales of Rainforest Alliance Certified Coffees are growing at an approximately 100% annual rate. During the time period of 2005-9, right in...
Consumers Are More Mobile Than Ever Before – Are Your Marketing Efforts Keeping Pace?
Armed with immediate, anytime, anywhere connectivity via their smart phones, today’s on-the-go consumers are no longer tied to their land line telephones and desktop computers. In fact, Gartner Research predicts...
5 Ways Entrepreneurs Can Avoid Divorce Court
Some people say it s a thin line between love and hate. I think it is a thin line between bankruptcy court and divorce court. When couples meet there seems...
Exploring the Value of Buying on Engagement vs. CPM
7The rapid rate of change in online media is one of the things that makes the business fun. But not everyone is able to keep up. Much of the advertising...
Why Are We Here? (and other social media questions)
1We know who uses social media. The demographics have been dissected down to the eyelash. A simple counter can tell a blogger how many readers she has, where they come...
5 Lessons Marketers can Learn from the Movie Inception
4I recently saw one of the best films of the summer, Christopher Nolan’s Inception. Set within a complicated world where dreams can be shared, a team of extractors commit action-packed...
5 Social Media Lessons From Jerry Maguire Quotes
In 1996, Cameron Crowe’s Jerry Maguire took the movie industry by storm and became a global success with Tom Cruise earning a Best Actor nomination and Cuba Gooding Jr. winning...
How the Internet Changed Advertising
Since the dawn of humanity we have used tools to communicate. Over time these tools have become more complex; like in 2700 BC, when the Egyptians started using pictures to...
Online Advertising and How People Feel About It (Infographic)
Display advertising is the biggest source of monetization for many publisher websites. In an article written by Bloomberg.com’s Brett Pulley, “Revenue at Times Co.’s websites, including NYTimes.com, About.com and Boston.com.,...
Continuous Optimization: Four Tips to Improve ROI by Monitoring, Testing and Adapting
1The path to online marketing success used to be a linear one: First, cement the audience, the message and the offers. Then, build a website, buy the media and sit...
Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI
1Social media is certainly the new shiny thing in the eyes of corporate marketers. Global consumer brands have started integrating social networking into advertising and marketing campaigns, but there is...
Fabric.com Increases Conversion Rates by 50% with Customer Lifecycle Marketing Campaigns
Fabric.com, the world’s leading online fabric store, has increased conversions and average order size by implementing a highly successful lifecycle email marketing campaign and a shopping cart abandonment program. The...
What’s the Bottom Line Impact of Your Employee Volunteerism?
1As employee volunteerism continues to spread across corporate America, companies have increasingly wanted to measure the impact of their efforts. As reported recently on CSRWire, HandsOn Network’s ROI and Impact...
Has Technology Become a Drug? Providing Balance with Offlining, Inc.
1A new initiative has been launched–Offlining, Inc.– that urges (initially) parents to turn off their mobile devices and computers, and focus more quality attention on the people that matter most...
How American Greetings Increased Its Conversion Rate 30% Almost Immediately
If you’re buying online ads, you should also be creating landing pages. Plural. B2C companies that are creating context specific landing pages that correspond directly to an ad are achieving...
