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Archive for June, 2010
An Overview of Inbound Marketing Automation
5Inbound Marketing and Marketing Automation are relatively new ways to market. We’ll call this Inbound Marketing Automation or IMA in this post. The old approach to marketing relied on sending...
8 Social Media Tips Marketers Can Learn From Dave Matthews Band Lyrics
9Today is the first official Social Media Day presented by Mashable. To celebrate the occasion, individuals around the world have planned live events with the purpose of getting together and...
3 Ways to Get Link Juice Today
1In the world of search engine optimization, the term ‘link juice’ loosely refers to value of the ways you bring connectivity to your website. Do you want to bring quality...
Using Twitter to Grow Your Business
Recently social media experts, Brian Solis and Marc Meyer shared their expertise on a webcast from MyVenturePad and sponsored by SAP. The topic of their discussion was how companies can...
Levi’s Turns Facebook to Incorporate Social Shopping
Levi’s recently become the first retailer that Facebook invited to pilot its new plug-in capabilities. In order to fully maximize this opportunity, Levi’s hired Social Amp to create a Facebook integrated...
Content and Inbound Marketing: Bring Better Leads to Your Door
6Recently Brian Halligan, CEO of Hubspot, and Byron White, CEO of ideaLaunch.com and Lifetips.com, shared their thoughts on content and inbound marketing during a webcast sponsored by PRWeb. With consumers...
A Big List of Social Media Monitoring Solutions
1One of the challenges with social media is simply keeping up with the latest changes, additions and disappearances. It seems that just when you are feeling a level of comfort...
SEO – Are You Missing the Point?
Do you utilize SEO for your website? Yes? Great, it needs to be done if you want to maximize your success online. However, sometimes SEO can be taken too far...
10 Reasons Why Marketers Should Care About Mobile
According to a recent post by Justin Kistner we are in “the era of social media” a trend that he proposes will peak in 2012 before the next era of...
Has Google Learned Anything From Dismissed Viacom YouTube Lawsuit?
Late yesterday Google execs breathed a sigh of relief, as a federal judge summarily dismissed Viacom's three-year-old copyright infringement lawsuit against YouTube over the alleged posting of more than 100,000...
5 Free Ways to Save Time, The Social Media Way
5Getting a company social media profile up and going can be a daunting task. And keeping up with your social media profile can be completely overwhelming. Too many times I have seen...
2010 NBA Draft Offers Lottery Teams Opportunity to Rebuild and Rebrand
Tonight’s 2010 NBA Draft will broadcast from Madison Square Guard and air on ESPN starting at 7pm EST. For the 14 teams that missed the NBA playoffs this presents an...
5 Common Rebranding Mistakes to Avoid
Rebranding is the creation of a new name, slogan, symbol, design or any combination for the purpose of developing a differentiated position for an established brand in the mind of...
Milk-Bone Shows the World “Through a Dog’s Eyes”
1Milk-Bone® has been the category leader in dog biscuits for more than 100 years – so much so that the brand was entering into a dangerous territory – commoditization. It...
9 Essential Social Media Resources
Whether you are just beginning to dip your toes into the “social media” waters or are a seasoned professional, there is something for everyone. These resources include everything from how...
