You never get a second chance . . . especially when its a first impression
On Monday I made a pilgrimage to Wrigley Field. I went to watch the Cubs play the Pirates. Unfortunately Mother Nature had other ideas. During a three hour and thirty seven minute rain delay, I had the chance to walk around the stadium. One of the things I came across was a “First Timers Booth.” At the booth I was given a certificate to commemorate my first trip to the hallowed ground. It’s strikes into the Purple Goldfish Project at #1,026:
Marketing Lagniappe Takeaway: First Impressions Matter. How are you cementing the first customer experience? Are you giving little unexpected extras to your new customers?
Today’s Lagniappe (a little something extra thrown in for good measure) – I caught this :30 second spot a few times at the game. Here is the extended version of an instant classic: