Customer Experience

Employees at New Belgium Get a Fat Tire Cruiser After One Year of Service

#17 in the Green Goldfish Project – New Belgium Brewery

Submitted by Owen Clark:

This is a little outside the box, but New Belgium gives their employees a free cruiser bike on their one year-anniversary with the company. The bike is similar to the one on the cover of the brewery’s flagship beer Fat Tire. The bikes have developed kind of a cult following in Colorado, fostering the image of New Belgium as a hip sustainable company and one of the coolest places to work in the state.

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YouTube video showcasing the Cruiser:

Today’s Lagniappe (a little something extra thrown in for good measure) – New Belgium was born on a bike. Here’s the backstory with founder Jeff Lebesch:

What is the Green Goldfish Project?

The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Happy employees = Happy Customers. A green goldfish is the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive word of mouth.

What’s Your Green Goldfish?

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