Customer Experience

7 Social Customer Engagement Tips From Buddy The Elf

If you’re a fan of both the new holiday classic movie Elf, and having a little fun when it comes to customer service, here are seven simple tips for engaging with your brand’s customers and followers on social media, loosely based on well-known scenes from the film.

1. Share your product passion. Genuine delight and enthusiasm is contagious.

Emily: You like sugar, huh?

Buddy: Is there sugar in syrup?

Emily: Yes.

Buddy: Then YESSS!! We elves try to stick to the four main food groups: candy, candy canes, candy corns, and syrup.

Watch It:

2. But don’t overwhelm with one-sided conversations.

Buddy: [out of breath from stalking Michael] “Wow, you’re fast. I’m glad I caught up to you. I waited five hours for you. Why is your coat so big? So, good news – I saw a dog today. Have you seen a dog? You probably have. How was school? Was it fun? Did you get a lot of homework? Huh? Do you have any friends? Do you have a best friend? Does he have a big coat, too?”

Michael: Go away!

3. Always be helpful by providing useful knowledge and answering questions.

Santa: I’ve been to New York thousands of times.

Buddy: Really?

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Santa: Mm-hmm.

Buddy: What’s it like?

Santa: Well, there are some things you should know. First off, you see gum on the street, leave it there. It isn’t free candy.

Buddy: Oh.

Santa: Second, there are, like, thirty Ray’s Pizzas. They all claim to be the original. But the real one’s on 11th. And if you see a sign that says “Peep Show”, that doesn’t mean that they’re letting you look at the new toys before Christmas.

4. Take a genuine interest in your customers.

Buddy: Buddy the Elf, what’s your favorite color?

5. Make a point to share in successes and compliments.

Buddy: [on seeing a sign saying “World’s Best Cup of Coffee”] You did it! Congratulations! World’s best cup of coffee! Great job, everybody!

Buddy: Deb, you have such a pretty face, you should be on a Christmas card!

Deb: Oh, you just made my day!

6. Never post or tweet anything that could potentially be taken the wrong way.

Buddy to everyone in the corporate boardroom: I didn’t know you had elves working here.

Buddy to Miles Finch: Does Santa know that you’ve left the workshop?…..

Miles Finch: [Buddy has just innocently called Miles an ‘elf’ because of his stature, and Miles is clearly very offended, and daring him] Call me an elf one more time.

Buddy: You’re an elf!

[Miles attacks Buddy]

Buddy: He must be a South Pole elf.

Watch It:

7. Build customer loyalty through authenticity, not just promotions. It’s about believing; not seeing.

Santa: Well, before the turbine days, this baby used to run solely on Christmas spirit. You believed in me. You made my sleigh fly.

Buddy: Hold it… if you’re really Santa Claus, then we can just get some news cameras in here, and everyone will believe in you. Then your sleigh will fly, right?

Santa: No Buddy, Christmas spirit is about believing, not seeing.

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