Customer Experience

11 Ways to Collect Customer Feedback

Question: What’s the best way to collect customer feedback on new products or services?

Question by: Ashley

Be the Customer

“The best way to get first-hand customer feedback is to step into the shoes of the customer. Even if you’re selling a product of which you’re not typically a user (e.g., a man selling women’s handbags), you’ll learn a ton from mimicking the steps that a typical customer would take in learning about and buying your product. Sometimes, the most important insights are the most subtle ones.”

Michael Tolkin | CEO, Merchant Exchange

There’s a Widget for That

“Having a simple way for people to contact you and give their feedback about your product or service is key. I recommend KissInsights and/or Get Satisfaction to accomplish this task. KissInsights gives you real-time feedback on what customers are thinking when they view your product offering, and Get Satisfaction makes it easy for people to vote on which ideas that they like from your community.”

Lawrence Watkins | Founder & CEO, Great Black Speakers

Leave the Office for Once!

“You can learn a hundred times more from a handful of potential customers you meet in person to talk about your product as you can from hundreds of them taking a survey. The crux of the lean startup movement is the concept of “getting outside the building” and that’s because that’s where the harsh realities of making your startup a success lay. It’s scary, but you won’t be disappointed. Get out there!”

Jason Evanish | co-founder, Greenhorn Connect

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Penny for Your Thoughts?

“People are busy and, let’s be honest, every business wants more feedback from customers. This combination creates a challenge. But instead of offering a one-sided, expensive but attractive reward, try offering a win-win such as a generous coupon for a future purchase with you. This way you increase the rate of feedback and encourage more sales in the future.”

Kent Healy | Founder and CEO, The Uncommon Life

Each Customer Is Unique

“All customers don’t use your product in the same way. We send custom messages to customers based on actions they’ve taken within our product. For instance, if a user signs into the product using our Android app, we ask them for feedback on the specifically on the app. Tools like Intercom make this process easy.”

Bhavin Parikh | CEO, Magoosh Test Prep

Integrate Into Your Customer Service Model

“A simple and economically feasible option is to bargain with users that email your business. For instance, if somebody emails with questions and concerns, attend to their needs ASAP, effectively answering their questions and fulfilling their desires. In return for your great and speedy response, take advantage of the situation and request back to the user if they could share their opinion.”

George Mavromaras | Founder and President, Mavro Inc. | Praetor Global LLC.

Pick Up the Phone

“Directly speaking to the early adopters of new products and services is, hands down. the best way to get feedback and improve the offer. If an in-person conversation is not feasible, then a Skype chat or simple phone call will relay much richer information than survey form or an email alone.”

Kelly Azevedo | Founder, She’s Got Systems

Send an Old-Fashioned Survey

“Any time I have a new product or idea for a product I send a survey out to my email list. The responses I get are always surprisingly insightful, and incredibly useful for tweaking my offering. You can use a service like SurveyMonkey, or I’ve also had a lot of success with a basic Google Docs form as well.”

Sean Ogle | Founder, Location 180, LLC

Any Guinea Pigs Available?

“Before I offer a new service or product to customers, I look for a few guinea pigs to test them out on. Right now, I’m testing a new service on five people I consider to be the ideal customer. They get free help and I don’t just get feedback — I also get testimonials for my marketing materials.”

Thursday Bram | Consultant, Hyper Modern Consulting

Convert With Kampyle

Kampyle is an awesome tool for collecting customer feedback on your product. It’s a powerful tool that will show you deep analytics into the feedback you receive.”

Ben Lang | Founder, EpicLaunch

Utilize Your Facebook Fans

“We like to ask our Facebook Fans for feedback, as they have a vested interest in our brand. Being social in nature, they aren’t shy about expressing their opinions. It’s good to get the perspectives of the people who know your services most closely.”

Nicolas Gremion | CEO,

  Discuss This Article

Comments: 5

  • Great sources of inspiration. From my perspective, the most useful methods is either setting a feedback form on the website or sending an online survey to the customers.

  • These are some great quotes! Customer feedback is one of the most critical parts of running a business because customers can tell you what you are doing right and how you can keep improving, or they can tell you what they don’t like, and then they can tell you you should stop doing something or improve on a bad concept or idea. It is important for your customers to always leave feedback whether it be an online or hand written survey. If you don’t know what your customers think of your product, then you will have nothing to build on for the future.

  • Very interesting quotes. the best way to collect customer feedback on new products or services? by setting survey at the end of the call to get their comments either bad or good in that way we can monitor customer’s feedback and it can also help to improve our services/products.

  • Hi all, enjoyed reading the thoughts of others. Personally i feel that customer feedback is the building blocks of any successful business. The best way i have come across by far is the on site and real time feedback method using mobile technology ( example: ) and letting customers speak their mind.

    If customers can leave feedback while still on the premises of the company and have managers respond immediately to them, it can make a huge difference in customer satisfaction and loyalty and also rectify any mishaps that might have happened ASAP…

    • Hi all, love the article and reading about the many ways to gather feedback from customers especially the comment made by Mr Luke which caught my attention. Real time feedback is something that I have been looking into lately for the obvious reasons and the Eco feedback system seems quite interesting. Thanks for the tip…

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