Website content is, or should be, at the very heart of virtually all forms of online marketing. Whether you are embarking upon an SEO campaign for an e-commerce site consisting of thousands of pages or you want to create your own blog about something that really interests you and make a few pounds along the way, attracting readers or visitors is important and your website content is the heart of all this.
Keywords And Page Content
Conduct keyword research and determine which pages to add to your main website. Write high quality content and consider that content marketing also includes other forms of media such as graphics, photos, video, and more. Create a framework for the content that you want to include from the very beginning. You may also want to flesh out any article section, blog, forum, or other element of your site.
Visitor Sourcing Content
Consider ways in which you can add content regularly and on an ongoing basis. Look at elements that involve your web visitors like a forum. You can get the conversation started in here and your visitors will keep it going, add new pages, and incorporate even more keywords into your content for you. Blogs have a similar effect and these enable you to add content as regularly as you like too.
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Writing Content With A Purpose
Content should always have a purpose. Sales page content and product page content should usually be set up so that it converts visitors to sales. If you have a newsletter and offer a newsletter signup page then the content on this page should be geared towards encouraging people to sign up for the newsletter. If pages are meant to attract new blog readers then they should be informative and helpful or newsworthy.
Every page has a purpose and, as content writer, it is your job not only to determine what that purpose is but how to create content that meets that purpose. This can seem challenging but it will pay dividends.
Content And SEO
Website content is important to search optimisation because search engines love unique content and you can use the opportunity to pack your site with high quality content that not only attracts visitors but converts them into paying customers too. Blog content and your images and videos can also be used in order to boost and improve your search rankings.
Content And PPC
PPC is another form of online marketing where your content strategy can really aid you. The landing pages where visitors are directed from your search ads should be set up ready to convert. Optimised pages are therefore a part of your content strategy.
Your Content Strategy
Whatever forms of lead generation and whatever sources of traffic you rely upon you should ensure that you have high quality content to match. Find ways to add new content, create a posting strategy and timeframe and then stick to this. Look at your competitors’ sites and see what they are doing well or what can be improved upon to enjoy the best possible results.
Once you have established a website with top quality content you can then market the various pages of your site. Use guest blogging, forum participation, and social media marketing, as well as more traditional forms of marketing such as search optimisation and pay per click advertising. Content marketing will be at its most effective when directing visitors to high quality on-page content.