The History of Content Marketing [Infographic] – Corporate Storytelling is Not New

Content marketing is not new.

Brands have been telling stories to attract and retain customers for hundreds of years. The difference today is that the barriers to entry (content acceptance, talent and technology) no longer exist for brands to get into the publishing arena.

From John Deere to Coca-Cola, the power of story has never been stronger, or more important for brands and its customers.

This History of Content Marketing infographic is based on the Content Marketing World Timeline Video from the Content Marketing Institute. Special thanks to CMI’s creative director Joseph Kalinowski for making this happen.

Sharing information is below. Feel free to take this infographic and share it at will.

Marketing [Medium]" src="http://cdn2.business2community.com/wp-content/uploads/2012/02/CMI_CM_History_medium.jpg" alt="History of Content Marketing [Medium]" width="620" height="1580" />

Like this infographic? Get more content marketing information from the Content Marketing Institute.

Click here for a poster-sized image of this infographic.

Author: Joe Pulizzi     Joe Pulizzi on the Web Joe Pulizzi RSS Feed

Joe Pulizzi is founder of the Content Marketing Institute, the leading online resource for content marketing, which publishes Chief Content Officer magazine, produces Content Marketing World, the largest content marketing event on the planet. Joe is also author of Managing Content Marketing (2011) and Get Content Get Customers... View full profile

This article originally appeared on The Content Marketing Revolution and has been republished with permission.

Find out how to syndicate your content with Business 2 Community.