It’s no secret that small business owners and Solution Providers alike have one BIG hurdle to jump when it comes to consistently creating content…lack of time.
There are many ways to try and save time but my favorite is to remember the three R’s—reduce, reuse, recycle.
I was reminded of this by Garrett Brandon, Art Director at Brandon & Brandon, Inc., at an event in Kansas City. One of the best ways to reduce the time you spend creating content to promote your business is by recycling, or reusing, your existing content—in particular, making use of the work you do for other clients.
Here’s how Brandon & Brandon, Inc. saves time by recycling work they’ve already done
Brandon & Brandon, Inc. is a creative resources company and a Constant Contact Solution Provider, that specializes in creating professional and aesthetically pleasing email newsletters for their clients. Rather than creating something new, they use examples of their work with clients when presenting to other small businesses and potential clients about Email Marketing and how it can grow their business.
“One prime example of repurposing our content to better our business is our example of Qualified Plan Advisors, the Financial Advisors with many reps. We use this already created custom template, branded with the QPA logo, and then we market to reps individually by holding a conference. At the conference we explain to them how it has helped and how these reps can benefit as a result of Constant Contact Marketing,” says Brandon.
You can recycle your work to create marketing content too
As an expert in your field, you have probably created numerous resources that can be recycled for more than just holding conferences. Don’t forget, you can use this content for your social posts, parts of your email newsletters or examples on your website…and that’s just to name a few!
Don’t feel like you have to constantly “recreate the wheel”, if what you did for one client was fantastic, use what you did in different formats to draw in new customers!
People will see how you can help them
Your potential and current customers want to know what you’re up to and how you’re going to help them, so show them! Use what you’ve already created to showcase yourself and what you can do for them. This will allow you to market yourself without having to spend much time or effort creating content from scratch.
What have you done to help save time in your marketing efforts? We want to know! Tell us in the comments section below.