Super-fast Content Curation: Add to HootSuite and Go!

The Hoot Suite owl

Did you know you can now integrate two of the best apps to help you find and share content daily? is a fantastic free content curation app, as I wrote in How Curation Fits Into Your Content Marketing.

HootSuite is an excellent way to manage your social networking streams (see 5 No-Clutter Apps to Manage Your Entire Freelance Life Online).

Now you can integrate into your Hoot Suite dashboard. Use them together to find and share content on your chosen topic.

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I guarantee you’ll find it quick and easy.

Here’s how

If you already have and HootSuite accounts, scroll down to Next step!
If you don’t have a account

Sign up at lets you do 3 important things:

1. Make your own topic-based magazines.

2. Follow other people’s topic based magazines.

3. Search for content on a specific topic.

Here we’re only concerned with finding content to share, so I’m only going to talk about 2 and 3.

You’ve created your account. Now you’re going to search for content.

Searching for topics in

Searching for topics in

I’ll search for “fashion” as an example. search search results for “fashion”

Now you’re going to “follow” the magazines that provide the best content. Click on the name of the curator and hit “FOLLOW”.

Do this until you’ve followed enough magazines to generate an interesting stream of content.

If you don’t have a HootSuite account

Get the free version at

Here’s what the dashboard looks like. You can see I have several content streams across the top.

The Hoot Suite dashboard

My Hoot Suite dashboard

To create these streams, link your social accounts to HootSuite. Click your profile photo at the top of the menu on the far left. This launches a page where you can select “Add a Social Network”. Choose the network and repeat for all your networks.

Add social networks to Hoot Suite

Add social networks

Next step OR
If you already have and HootSuite accounts – start here

Hoot Suite offers loads of apps that you can use to create a content stream. You find them in the App Directory – click the icon that looks like a piece of a jigsaw puzzle in the menu at far left.

In the pop-up box click on “Featured Apps”, scroll, and you’ll see

Hit “Install App” and you’re done. (Go back to the App Directory later and see if you want to add any others.)

Use the Hoot Suite App Directory

Install the app

This is what you’ll see afterwards. You get your content stream from your followed magazines on the left. But there’s more! You get the option to search from inside HootSuite. stream and search facility inside Hoot Suite

Search box inside Hoot Suite

So if I search for fashion again, I get a whole lot more content. search inside Hoot Suite

Search results inside the Hoot Suite dashboard

An aside

Now, you don’t have to follow magazines in as I outlined earlier. You could just use this search function.

But there are powerful reasons for following other users besides having a ready-made content stream inside HootSuite.

1. If you need good content to share regularly, the magazines you follow will keep you supplied with a steady flow. You don’t need to spend so much time searching.

2. More importantly, following other users makes you a part of the community around your topic. This is a powerful feature of

It’s a place where you find the leading experts. You will learn from them, benefit from their high-level curation, and connect with them. Some of them will become friends.

After a bit more than a year, I have an incredible knowledge network of friendly, helpful people in my community. I have learned a huge amount just by following their magazines. Some of them have kindly agreed to be interviewed by me. Some have given me recommendations for my work.

I can’t emphasise enough the good things about being on

But back to HootSuite. Time to share

Now you have set up your content stream and search in HootSuite, it’s time to share the goodies you find with your social networks.

Find a piece of content you want to share. At the top you’ll see “Scooped by ….” Hover to the right and you’ll find 3 symbols. They allow you to 1. rescoop (that is, add the content to your own magazine), 2. thank the curator, or 3. share.

To share, click the small arrow (the third symbol).

HootSuite captures the link to share and lets you select which networks to share it with.

In this case, I’m sharing “Strategic Storytelling | Business Truisms” on Twitter, Facebook, LinkedIn and my Google+ page.

You can share as normal – right away, schedule manually or autoschedule.

Share content to all selected networks

HootSuite hub

HootSuite was already my preferred hub for sharing content.

The free version has a lot of great functionality, including the ability to draft and schedule updates, share manually, and see a record of your shares. (The Pro version has much more for enterprise use, but let’s keep it simple.)

I already made extensive use of the Hootlet bookmarklet, which allows you to grab the URL of any web page and the images associated with it.

I use the Hootlet to share new posts on this blog, articles I select from my Google Reader streams, and other material I find by chance.

Until the app came along I hadn’t found a satisfactory way to quickly uncover great content from inside HootSuite. (Bear in mind I’m not a HootSuite expert – rather, I’m a freelance content writer, blogger and curator who shares content as a way of interacting with my social media communities).

I wanted a quick and easy way to do more of my work from inside Hoot Suite – and this is it.

It should speed up your daily curation and social media work. Let me know in the comments how it works for you.

  Discuss This Article

Comments: 1

  • WJRyan says:

    Great article, I am just jumping into Hootsuite. Is there a way to include the curation feed you have established in Scoopit to display in Hootsuite? Thanks!

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