Storytelling Versus Gobbledygook Laden Corporate Drivel [An Infographic]

In my last post Press Releases As Brand Journalism?​I suggested that there is another way to look at news releases. As if on cue, my friend Lou Hoffman released this infographic.

Great minds run in the same gutters? Perhaps.

Or is it that in a time of information overload, the brutal reality of people being dramatic more selective about what they read is starting to set in? Could a tipping-point have been reached by those who hold the pen for so much corporate communication, and Lou being a communications oracle is leaving breadcrumbs for other  professionals to follow?

…I like to think that is the case.

The Hoffman Agency is a public relations firm that emphasizes storytelling in business communication.

Author: Steve Farnsworth     Steve Farnsworth on the Web Steve Farnsworth on Facebook Steve Farnsworth on Twitter Steve Farnsworth on LinkedIn Steve Farnsworth on Google Plus Steve Farnsworth RSS Feed

Steve Farnsworth is the Chief Digital Strategist at Jolt Social Media where he consults mid to large organizations on communication strategies to create product preference and build customer communities that foster brand loyalty. With over 13 years as a senior executive, Steve writes, blogs, and speaks about how smart companies... View full profile

This article originally appeared on The @Steveology Blog and has been republished with permission.

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