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The State of Content Marketing Today: Content Shock and New Directions

The State of Content Marketing Today: Content Shock and New Directions
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Which Length of In-Stream Content Packs the Most Punch?

Which Length of In-Stream Content Packs the Most Punch?

Content Marketing

At this point, I think I would be lying if I said that online video is the future of marketing. The truth of the matter is that it isn’t an... read more

The Best Storytellers Repurpose Creative Content

The Best Storytellers Repurpose Creative Content

Content Marketing

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New Zealand’s hairiest export and the man who made Ian McKellen wear a pointy hat for 12 years, Sir Peter Jackson, is not only the reigning king of epic adventure... read more

A Guide to Writing Your Own Website Copy

A Guide to Writing Your Own Website Copy

Content Marketing

It can cost a small fortune to hire a copy-writer to detail the contents of your website. But who better to write about your services or products then you? You... read more

Boring Content: Lessons Learned From Our First Webinar

Boring Content: Lessons Learned From Our First Webinar

Content Marketing

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We talk a lot about boring content here at Sprout Content. That is, how to avoid creating it. Despite the growth of inbound marketing over the past years, there’s still... read more

3 Ways To Develop An Effective Content Road Map

3 Ways To Develop An Effective Content Road Map

Content Marketing

Once you understand exactly who you are planning to target and what they are interested in, your next step with inbound marketing is develop a content marketing plan to use... read more


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Content Marketing ROI

Featured Articles and Video Content Have the Highest ROI…So Here’s A Featured Article and Video Content About ROI

Content Marketing

You read the title right. This is a featured article…about featured articles. Boom goes the dynamite. CopyPress released their 2013 State of Content Marketing Study,which surveyed over 300 decision makers... read more

3 Critical Things You’re Not Telling Your Freelancers

3 Critical Things You’re Not Telling Your Freelancers

Content Marketing

Freelancers can be a valuable resource for any content marketing operation. They help maintain a healthy stream of content while taking some burden off of internal writers, editors, and designers.... read more

9 Sure-Fire Copywriting Formulas to Grow Your Audience

9 Sure-Fire Copywriting Formulas to Grow Your Audience

Content Marketing

Copywriting is equal parts art and science, and just like any science if you want a specific outcome it helps to know the formula. While there are a number of... read more

Develop a Stellar Content Strategy

Develop a Stellar Content Strategy

Content Marketing

Content marketing has been a game changer for a lot of businesses, and it can be for you, too. You don’t need to be a great writer, and you don’t... read more

What America’s Founding Fathers Would Tell You About Content Marketing

What America’s Founding Fathers Would Tell You About Content Marketing

Content Marketing

In honor of the Fourth of July, we found a few inspiring quotes that apply to today’s world of content marketing from George Washington, Samuel Adams and more — enjoy!... read more

5 Ways To Keep Your Content Marketing Strategy Healthy

5 Ways To Keep Your Content Marketing Strategy Healthy

Content Marketing

When you stop and think about it, all great content marketing strategies are very similar to healthy lifestyles. A lot goes in to living healthy. You have to eat right,... read more

The Next Big Thing in Content, and the Next, and the Next

The Next Big Thing in Content, and the Next, and the Next

Content Marketing

Today I give you a cautionary tale. Years ago, I worked for an old man. He’d built his fortune in a different industry and was trying something new – which... read more

6 Things Your Boss Wants To Know About Content Marketing

6 Things Your Boss Wants To Know About Content Marketing

Content Marketing

You’re already sold on the benefits of using content marketing to attract and nurture customers, but now it’s time to sell it to your boss. Maybe he prefers to stick... read more

The 4 Essential Elements of Creative Content Marketing

The 4 Essential Elements of Creative Content Marketing

Content Marketing

Does your business actively update its blog, create posts for social media platforms and send well-crafted emails? Great! That is the foundation of content marketing. Producing quality content has become... read more

What The 7 Greatest Movie Trailers Of All Time Can Teach You About Content Marketing

What The 7 Greatest Movie Trailers Of All Time Can Teach You About Content Marketing

Content Marketing

“Aw, man! Not another one!” Chances are you’ve groaned this phrase while at the movie theatre. According to the Hollywood Reporter, audiences are bombarded with 17-20 minutes of advertising before... read more