Content Marketing
The 5 Principles of Compelling Content from Eloqua’s Amanda Batista
Amanda Batista, the content marketing manager at Oracle | Eloqua, straddles two worlds that, until recently, were in quarantined camps: marketing and journalism. Oh, times have changed. Today, we understand... read more
Surviving in the Content Jungle
These days, while clicking through the pages of technology and marketing sites, you are likely to stumble across more than a few infographics and blog articles on how much data... read more
8 Copywriting Tips for a Killer Business FAQ
If you’re in business to sell something, there’s strong chance you will notice patterns in the types of questions you get from potential customers. “Why are you more expensive than... read more
5 Grammar Mistakes You Have to Stop Making Online
Whether it’s a tweet, a paid search ad or content on your blog, your online content is representative of your brand. That means that yes, it is still imperative that... read more
The 7 Pillars of Content Marketing
As a modern marketer, you understand the value of content marketing. You know that the buyer’s journey has changed and that to get the attention of modern buyers you have... read more
5 Biggest Mistakes Businesses Make With Content Marketing
As content marketing continues to become a larger part of the world of internet marketing, companies are trying harder to come up with effective strategies to boost their business and... read more
Creating Content for Sensitive Situations
Your customers are fond of you for a reason: You help them solve a problem. Something you sell makes a positive contribution to their lives. Think aboout it for a second:... read more
Why You Should Create Content With a Hook
What’s a hook? If you’re going to create valuable content for your target audience, and you’re going to stick to a format, you must have a hook. Formats give your... read more
Content Curation – Simple Definitions
1What in the world is ‘content curation’? And why, for example, does my spell checker stubbornly refuse to recognize the validity of the term? Well, give your spell checkers some... read more
Grammar Hammer: I Assure You, It’s Easy to Ensure and Important to Insure
Have you been so confuzzled with when to use “assure,” “ensure,” and “insure” that you actually go back and rewrite your sentence to avoid using that word? I confess, I... read more
Grammar Hammer: I Could Care Less
When this was suggested for a topic, I hadn’t given much thought about the difference between saying, “I could care less” versus “I couldn’t care less.” If you tell someone... read more
How To Hire A Copywriter: 3 Ways
Recently one of my wonderful clients said, “Cathy, I talked to some copywriters about my project. They were ready to go away and write. I want to work with someone... read more
The Power of Emotionally Engaging Content
One of the most important elements of content marketing is emotional engagement. Emotional engagement is key to getting audiences to view content, respond to it and to share it with... read more
Content Marketing: Are You Sharing Your Best Stuff?
1The photo above was taken in our back yard which opens up to a lake and open space. We had the luxury of watching the courting of two Sandhill Cranes.... read more
Content Creation is Breaking News
A newsroom is a bustling place with phones ringing, scanners relaying the latest emergency traffic and people scrambling to meet their deadlines. Change the scanner noise to a live webinar... read more
