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17 Tricks For Driving Traffic With Content Marketing

17 Tricks For Driving Traffic With Content Marketing
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All Content Marketing Articles - Page 9
Attention Metrics: What They Are and How Content Analytics Makes Them Useful

Attention Metrics: What They Are and How Content Analytics Makes Them Useful

Content Marketing

Attention metrics: What they are and how content analytics makes them useful Historically, digital activity has been measured by volume – whether social interactions or web metrics like page views,... read more

Advice for Companies Using Interviews as Part of Their Content Strategy

Advice for Companies Using Interviews as Part of Their Content Strategy

Content Marketing

As advocates of ‘thinking like a publisher’ when it comes to content marketing, we write a fair amount of interview-style articles for our customers ie. we identify influencers in their... read more

Why I Shy Away from the Term ‘Content Marketing’

Why I Shy Away from the Term ‘Content Marketing’

Content Marketing

I don’t like the term Content Marketing because when it’s used with certain people and/or without proper context, it can cause confusion or be potentially meaningless. It’s a common term... read more

Content Marketing Objectives And KPIs

Content Marketing Objectives And KPIs

Content Marketing

1

Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get... read more

What’s Your Content Marketing Strategy’s ‘Mad Men’ Personality? (Quiz)

What’s Your Content Marketing Strategy’s ‘Mad Men’ Personality? (Quiz)

Content Marketing

Which ‘Mad Men’ character does your content strategy emulate? Take our quiz to find out. With eight Emmy nominations alone this year, there’s a reason why viewers can’t seem to... read more


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The Importance of Branding to Content Marketing

The Importance of Branding to Content Marketing

Content Marketing

Few marketers doubt the importance of a strong brand for a firm’s success. But a lot of marketers think about their brands in fewer dimensions than they ought to. Everyone... read more

When Content Marketing Doesn’t Work (And What You Can Do to Fix It)

When Content Marketing Doesn’t Work (And What You Can Do to Fix It)

Content Marketing

You’ve heard time and time again that “Content is King.” And since it seems everyone’s engaged in content marketing and singing its praises, you’ve probably been convinced to give it... read more

Content Marketing Is Ineffective?

Content Marketing Is Ineffective?

Content Marketing

Content marketing is ineffective! At least that’s the tweet that prompted my visit to a PRNewser post. Notice the URL touts the finding: How effective is content marketing: Not very... read more

The 4 Marketing Secrets to Creating Content for a Variety of Industries

The 4 Marketing Secrets to Creating Content for a Variety of Industries

Content Marketing

Everyone’s business is different so everyone’s marketing strategy needs to be positioned differently. Enter a marketing agency. While marketing agencies know how to market, they may not know how to... read more

Hiring a Ghostwriter Does Not Have to Be Scary

Hiring a Ghostwriter Does Not Have to Be Scary

Content Marketing

There is a common misconception among B2B business owners that I want to clear up right here and now: You can’t do content marketing (e.g. create and maintain a blog,... read more

Content Marketing Mysteries – How to Find Your ROI Yeti!

Content Marketing Mysteries – How to Find Your ROI Yeti!

Content Marketing

Marketers at all kinds of companies – B2B and consumer-facing, old and new, big and small – are turning to content marketing as a top strategy, for driving thought leadership,... read more

Content Marketing is a Beach

Content Marketing is a Beach

Content Marketing

No matter where you’re from, if you’ve ever been to the beach, you know just how much fun it is. If you’ve never been, I highly recommend it. Lying in... read more

what-is-snackable-content

What Is Snackable Content? (Video)

Content Marketing

From testimonials to eBooks, press releases to product videos, for years brands have been developing and producing an endless variety of content for consumption. So how does one develop content... read more

5 Ways to Improve Web Copy

5 Ways to Improve Web Copy

Content Marketing

Websites are focal points for online marketing. This is where customers learn about your company, what you do, and why your brand is worth doing business with. Unfortunately, a large... read more

3 Stupid Ways To Pay For Content Creation

3 Stupid Ways To Pay For Content Creation

Content Marketing

In newsrooms, several qualities are sought after: Obviously, the ability to write well and accurately. And after that, the ability to write both quickly and concisely becomes hugely important. Quickly... read more