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Content Marketing

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19 Explosive Content Marketing Tips For eCommerce Stores

19 Explosive Content Marketing Tips For eCommerce Stores
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11 Effective Writing Best Practices

11 Effective Writing Best Practices

Content Marketing

While it’s always good to be creative and innovative to the utmost in all types of writing (especially blogging), you will also do well to remember that there are several... read more

3 Brands Harnessing The Power Of User-Generated Content To Boost Customer Engagement

3 Brands Harnessing The Power Of User-Generated Content To Boost Customer Engagement

Content Marketing

The whole world was buzzing last week thanks to National Coffee Day and the launch of the Meet me at Starbucks global campaign featuring a collection of authentic customer stories.... read more

What CMI’s 2015 B2B Benchmark Report Means For The Future Of Content Marketing

What CMI’s 2015 B2B Benchmark Report Means For The Future Of Content Marketing

Content Marketing

Seventy percent of marketers are creating more content than they did last year — so what does this mean for the future of content marketing? Content marketing is reaching a... read more

More Insight on the Content Preferences of Today's B2B Buyers

More Insight on the Content Preferences of Today’s B2B Buyers

Content Marketing

DemandGen Report recently released the results of its 2014 B2B Content Preferences Survey. The 2014 survey received responses from 105 buyers of B2B products and services. It asked survey participants... read more

Tips To Strengthen Your Content Writing Muscles

Tips To Strengthen Your Content Writing Muscles

Content Marketing

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Some people are not great writers. There, I said it. It’s the same as saying some people aren’t great at Math. I dare you to walk into a college classroom... read more

How Emotional Should Your Content Be? Pt. 1 (Infographic)

How Emotional Should Your Content Be? Pt. 1 (Infographic)

Content Marketing

Emotions In Digital Content When we recognize emotional content on the web, sometimes it is from a tweet or comment that toes the line between genuine and trolling. Direct emotional... read more

On Opportunity Overload

On Opportunity Overload

Content Marketing

There is, indeed, an overload of online content. It sounds cliche, but there is truth in the fact that it can be difficult to break through the crowded online space.... read more

5 Reasons Why You Need A Separate Content Marketing Strategy For Each Social Channel

5 Reasons Why You Need A Separate Content Marketing Strategy For Each Social Channel

Content Marketing

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Do you think it’s okay to post links to zombie memes on your LinkedIn account? Do you think sharing the same blog post with the same “Hey, read this” message... read more

6 Reasons Your Company’s Content Engine Is Stalling Out

6 Reasons Your Company’s Content Engine Is Stalling Out

Content Marketing

Companies across various industries are rushing into the content marketing arena – developing content to spread awareness, to improve “findability” in search, to gain the trust of potential customers, and... read more

Content Before Design: 4 Steps to Better Websites

Content Before Design: 4 Steps to Better Websites

Content Marketing

Content Strategy Is Necessary for Successful Web Design If you’re in the process of building or redesigning a website, developing a content strategy before designing your website is critical. Content... read more

Geo-targeting Maximises ROI Of Your Content Marketing

Geo-targeting Maximises ROI Of Your Content Marketing

Content Marketing

Every weekend a strip of fruit and vegetable stalls lines the high street of my south London suburb. I wander along it on Saturdays, not only because it’s so cheap... read more

How To Break Through The Noise With The 3 Vs Of Content Marketing

How To Break Through The Noise With The 3 Vs Of Content Marketing

Content Marketing

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Today’s consumer is bombarded with thousands of marketing messages every single day. In order to stand apart from the noise, many brands are shifting their marketing budgets out of paid... read more

5 Content Marketing Questions Every Entrepreneur Should Ask

5 Content Marketing Questions Every Entrepreneur Should Ask

Content Marketing

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You have to have a certain level of zeal—a certain eagerness to get things done, to take charge of your own life and your own business—in order to succeed as... read more

The Anatomy of Content Strategy: Attracting Blog Readers

The Anatomy of Content Strategy: Attracting Blog Readers

Content Marketing

Corporate blogging. It’s the thing to do. Far too many businesses have jumped on the bandwagon with little more than a list of good ideas. A whirlwind of content without... read more

How To Create Compelling Infographics That Engage & Convert Your Audience

How To Create Compelling Infographics That Engage & Convert Your Audience

Content Marketing

With so many companies turning to visual marketing you need to create compelling infographics if you want to engage your audience and convert them into leads or sales. Infographics work... read more