Content Marketing
Why Bother Paying a Professional Copywriter?
1I had an interesting conversation with a fellow copywriter the other day, “How do you respond when a client rewrites your copy?” I tend to have a variety of responses:... read more
Data Driven Content Marketing Strategies in Higher Education
Marketers today have access to more data on website visitors, e-mail subscribers, leads and social media fans than ever before. Leveraging this data, in addition to demographic data, helps to... read more
How to Break Into a Content Career, Part III: Fill Business Gaps
My first job out of college was as a sales manager for an international luxury furnishings retailer’s New York office. We were a team of five—all but one sales-focused—with our... read more
Content Is King In Digital Marketing
Content is anything we create whether it be a conversation, a joke, or web or social media content. Just as a good conversation can win you friends, a joke can... read more
Using Podcasts to Boost Your Marketing
Would your customers benefit from having more information about your product or service via tutorials and reviews? Would publicized discussions with other industry professionals be helpful to your clients? Could... read more
The Ultimate List Of Content Marketing Tools
1I have attempted to put together a map of content marketing tools available to online marketers. My hope is that this will help guide you through the many content marketing... read more
Content Marketing Strategy and the Latest Web Design Trends
Part of any effective content marketing strategy is keeping up with the latest web design trends. As content has evolved significantly within the past 12-18 months, so has the web... read more
Hiring Effective Press Release Writing Services
Press releases have been around for as long as the publishing and journalism industries have. They also haven’t really changed much over the years. This is despite the fact that... read more
Content Re-Use: Two Strategies to Free Up Time & Save You Money
Last week, we talked about two common content marketing concerns—generating ideas for engaging content and having the time to produce that engaging content—and I proposed that part of the solution... read more
10 Reasons Why Content Curation Matters For Your Business
By now, most business owners understand the importance of putting valuable, relevant content onto the Web. This information helps with search engine rankings, and shows potential clients that you’re an... read more
What Is Content Marketing? 11 Definitions
“Content.” The buzzword of 21st century marketing. But what is content marketing exactly? Check out these 11 definitions from around the web, starting with everyone’s favorite dictionary… “Content marketing is... read more
How to Stop Jargon From Pulling the Plug Out of Your Powerful Content
We live in the Age of Jargon-Geddon, buried under a blizzard of buzzwords. For example, during the day, we use expressions such as “core competencies” (meaning: “what we’re good at“),... read more
Unleash the Power of Storytelling in Your Content Marketing
1If I asked you to tell me about your best friend, how would you do it? Would you use a PowerPoint presentation with slides of bullet points? Or, would you... read more
Content Marketing – Using Content to Win Business and Build Trust – Part Three
1For part three in this series, we will look at your content channels… You know what content you’re going to create You’ve established your buyer personas Now you need to... read more
Organizing Your Department for Content Marketing: Strategic Requirements
1Recently, the Altimeter Group published Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise. The research, which is based on interviews with 78 practitioners, content... read more
