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Content Marketing

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How Marketing Can Collaborate with Sales to Create Engaging Content

How Marketing Can Collaborate with Sales to Create Engaging Content
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9 Steps To Creating a Great Case Study

9 Steps To Creating a Great Case Study

Content Marketing

People love case studies. They demonstrate how complex ideas are applied to real-life situations, making it easier to understand key techniques. They provide concrete examples of success, helping new customers... read more

Importance of Content Marketing for B2B Marketers [Video]

Importance of Content Marketing for B2B Marketers [Video]

Content Marketing

In today’s marketing world, content is becoming extremely important for B2B marketers. This was highlighted in a study conducted by the Content Marketing Institute, which indicates that 73 percent of... read more

Quality Content Informs, Educates and Starts With Trust

Quality Content Informs, Educates and Starts With Trust

Content Marketing

At WordWrite, it’s no secret that we are champions of an authentic business story that describes in great detail exactly why potential clients should hire you or why potential customers... read more

Content Promotion: Who Took The Marketing Out Of Content Marketing?

Content Promotion: Who Took The Marketing Out Of Content Marketing?

Content Marketing

Does this sound familiar? You’ve spent a tremendous amount of time and resources generating awesome content but you just can’t seem to generate enough traffic, social media engagement, or leads/sales... read more

7 Ways to Generate Ideas for Shareable Content

7 Ways to Generate Ideas for Shareable Content

Content Marketing

According to the Content Marketing Institute the most difficult challenge facing content marketers is developing original, relevant and timely content ideas. At BuzzSumo we spend every day analyzing the most... read more

Future of Content Marketing: What Do The Experts Say?

Future of Content Marketing: What Do The Experts Say?

Content Marketing

Today content has become all-pervasive. From traditional white papers and e-books to six second Vines, content has taken over the marketing space for both B2B and B2C companies. With an... read more

5 Lies Your Content Marketing 'Expert' Is Telling You

5 Lies Your Content Marketing ‘Expert’ Is Telling You

Content Marketing

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There are plenty of content marketing “experts” out there.  And, yes, the quotation marks were put there intentionally!  That’s because there are people in every corner of the web who... read more

3 Ways User-Generated Content Benefits Brands and Consumers

3 Ways User-Generated Content Benefits Brands and Consumers

Content Marketing

Technological innovations over the last decade have given an unprecedented level of influence to individual consumers. With social media as their soapbox, users are able to shape the opinions of... read more

Key Metrics for Onboarding a Content Marketing Platform

Key Metrics for Onboarding a Content Marketing Platform

Content Marketing

Stand up and be counted: are you producing and sharing content to make your business stand out from the digital herd but not getting traction? Your not alone, although that... read more

8 Reasons TV is a Great Role Model for Organizational Storytellers

8 Reasons TV is a Great Role Model for Organizational Storytellers

Content Marketing

Think of your organization as a television show. How are your ratings? If you’re like most people, you probably aren’t attracting the audiences you want in the numbers you need,... read more

Measuring Success in Your Next Content Marketing Campaign

Measuring Success in Your Next Content Marketing Campaign

Content Marketing

So, you’ve got your next content marketing campaign strategy developed, a detailed marketing calendar in place and a robust content pipeline pumping great quality content out to your audience. Well... read more

The Shortlist of Content Marketing Tools

The Shortlist of Content Marketing Tools

Content Marketing

We use a lot of digital tools—to do our jobs, to organize our lives, to communicate with friends and colleagues. And as technology sneaks into more of our work and... read more

One Man’s Junk Email Is Another’s Content Marketing Treasure

One Man’s Junk Email Is Another’s Content Marketing Treasure

Content Marketing

One man’s ‘junk’ email is another man’s content marketing ‘treasure.’ You just need to embrace the ‘Oscar The Grouch editorial manager’ in you! Over 100 billion emails sent and received... read more

Fast and Fresh Content is What Websites Visitors Value Most

Fast and Fresh Content is What Websites Visitors Value Most

Content Marketing

Study reveals the top two requirements for your website Every week I sit in meetings with business owners who talk for ages about the design of their website. They are... read more

Could a Robot Write Great Headlines?

Could a Robot Write Great Headlines?

Content Marketing

Smartphones are one of the most addictive tools we have ever seen. They’re powerful, convenient and mobile. You can use them to accesses your email, allows you to find your... read more