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16 Facts About Video Marketing That Will Keep You Up At Night

16 Facts About Video Marketing That Will Keep You Up At Night
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9 Tips for Creating Content that Gets Shared

9 Tips for Creating Content that Gets Shared

Content Marketing

You already know that content is important. Smart marketers are using quality content to build brand awareness and drive traffic to their sites. Many content creators dream of their content... read more

Top 3 Content Marketing Lessons We Learned From ‘Mad Men’

Top 3 Content Marketing Lessons We Learned From ‘Mad Men’

Content Marketing

“Advertising is different now,” you’ll hear people say. “It’s not the way it was in Mad Men.” That may well be true—certainly, advertising and marketing have changed considerably since the... read more

How Content Curation Keeps You Visible and Valuable to Your Network

How Content Curation Keeps You Visible and Valuable to Your Network

Content Marketing

There is a lot of information out there, and the people in your network are probably feeling overwhelmed by it all. This can be an unfortunate source of stress for... read more

Why Your Video Needs a Call To Action

Why Your Video Needs a Call To Action

Content Marketing

Marketing videos should do more than educate and entertain. The goal of every business video should be to motivate viewers to take action. While increasing traffic and pushing brand awareness... read more

Find the Right Content Marketing Mix

Find the Right Content Marketing Mix

Content Marketing

As content marketing grows in popularity, marketers are discovering that – for all but the largest and best-funded marketing teams – it’s nearly impossible to publish only original, created content... read more


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Content Catastrophe! Why Won’t My Website Convert Leads?

Content Catastrophe! Why Won’t My Website Convert Leads?

Content Marketing

Picture it: you’re a small business owner and you hire a new salesperson to promote your products and services. You give the salesperson a year to help build brand awareness... read more

25 Rules for Writing Crazy Good Sentences

25 Rules for Writing Crazy Good Sentences

Content Marketing

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When it comes to copywriting, one sentence can mean everything. Whether you are writing a headline, working on an opening for a blog post, or writing a one-liner for an... read more

Content Marketing and Tumblr Are Key Ingredients of eBay’s Source

Content Marketing and Tumblr Are Key Ingredients of eBay’s Source

Content Marketing

For a site as revolutionary and groundbreaking as eBay is, it began with very humble beginnings. The very first item listed – then called AuctionWeb – was a broken laser... read more

Content Marketing Without a Plan: Marketer Beware

Content Marketing Without a Plan: Marketer Beware

Content Marketing

“Can’t we just plan as we go?” “Why do we need a plan? I can give you some ideas right now.” “Is a plan really going to help?” No. Whatever.... read more

5 Content Strategies for eCommerce Sites to Capture Attention

5 Content Strategies for eCommerce Sites to Capture Attention

Content Marketing

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Providing relevant and relatable content for your customers (or prospective customers) is not only a great way to engage with them, but also to build trust and establish your brand... read more

How to Write Stronger Content

How to Write Stronger Content

Content Marketing

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As intimidating as they might be, I’ve always admired people who are extremely dedicated to their intense daily workouts and eating the healthiest of foods. They’re devoted to every step... read more

9 Lessons For Hiring A Content Marketing Dream Team

9 Lessons For Hiring A Content Marketing Dream Team

Content Marketing

Just how much are organizations investing in content marketing? Well, B2B companies plan to hire an additional 2-5 “content marketing specific employees” by 2015. Business leaders realize that producing quality... read more

Is it Possible to Create Content that Spans the Globe?

Is it Possible to Create Content that Spans the Globe?

Content Marketing

We help a variety of companies outside of the US with their content marketing strategy and development.  From the UK to India and Saudi Arabia, clients turn to us to... read more

What is Content Prospecting and Why Should You Do It?

What is Content Prospecting and Why Should You Do It?

Content Marketing

That cold calling or sending out batch-and-blast messages aren’t the most effective tactics probably doesn’t surprise you. But in a time when our prospects are more educated and emboldened, how... read more

Content is King, Engagement is Queen, and Both Need Crowns!

Content is King, Engagement is Queen, and Both Need Crowns!

Content Marketing

You’ve likely heard it said by Mari Smith, “Content is King, but engagement is Queen and she rules the house.” "Content is King, but engagement is Queen and she rules... read more