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Content Marketing

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19 Explosive Content Marketing Tips For eCommerce Stores

19 Explosive Content Marketing Tips For eCommerce Stores
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Simple Content Marketing Framework

Simple Content Marketing Framework

Content Marketing

Content marketing isn’t a panacea. For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. More important, however, is that content... read more

content marketing

Why Content Marketing Is Important

Content Marketing

When it comes to online business today, content marketing is a cornerstone for attracting customers and maintaining a customer base. Content marketing is the publication of any type of content... read more

34 Awesome Hacks & Tricks to Create Great Content Part 1

34 Awesome Hacks & Tricks to Create Great Content Part 1

Content Marketing

Content. It’s the cornerstone of any successful inbound marketing campaign. Creating your own high-quality unique content is the best way of enticing new fans and potential customers to embrace your... read more

3 Ways Your Content Can Give The Most Value

3 Ways Your Content Can Give The Most Value

Content Marketing

We all want to give gifts that are appreciated, and we know what qualities make a gift appreciated. You can put that knowledge to work in your social media strategy,... read more

5 Factors That Distinguish Great Copywriters

5 Factors That Distinguish Great Copywriters

Content Marketing

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It’s a common myth that anyone who writes well can be a copywriter. The truth, however, is that great copywriters possess unique skills and traits that aren’t common to all... read more

How To Use The Reverse Funnel Approach To Create Successful Content

How To Use The Reverse Funnel Approach To Create Successful Content

Content Marketing

Have you ever created a piece of content that did nothing for your site. No inbound links, no bump in conversions, and just a handful of shares (which were the... read more

Why IT Buyers Aren’t Responding to Your Content [Insights from SpiceWorld]

Why IT Buyers Aren’t Responding to Your Content [Insights from SpiceWorld]

Content Marketing

According to a new report from Spiceworks, technology marketers are missing the mark when it comes to engaging IT buyers. The How to Win Friends and Influence IT Pros report... read more

Great Content Is Embedded In Your Business DNA – Finding and Sharing It

Great Content Is Embedded In Your Business DNA – Finding and Sharing It

Content Marketing

In today’s media drenched, smartphone always on world smart content is the lifeblood your business. Smart content is visual, informative, topical and written so it resonates with and engages your... read more

A Guide to Website Content Development – Planning

A Guide to Website Content Development – Planning

Content Marketing

Are you working on planning your website content development? If so, watch this video for some advice to make your website content development run smoothly and your website planning more... read more

5 Tips On How To Be Effective At Content Marketing

5 Tips On How To Be Effective At Content Marketing

Content Marketing

Content marketing is fun but it often feels overwhelming. It’s about inspiration, perspiration (doing the work) and good luck. Making that content move on a social web is sometimes more... read more

When Content Calendars Are Not The Answer

When Content Calendars Are Not The Answer

Content Marketing

Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. The calendar may include links to existing resources like... read more

Social Media Versus Traditional Media

Social Media Versus Traditional Media

Content Marketing

Marketo published an infographic (displayed below) arguing for content marketing (social media marketing) as the new rival to traditional advertising. While the infographic does a good job at exploring how... read more

10 Ways To Build Links For Boring Clients

10 Ways To Build Links For Boring Clients

Content Marketing

Coming up with ideas for engaging content and link building is easy when your clients deal in interesting goods and services. However, when it comes to a brand that is... read more

The Science Behind Visual Content

The Science Behind Visual Content

Content Marketing

“I tell you and you forget. I show you and you remember.” ~ Confucius Throughout history, images have been central to man’s development, as can be understood through cave paintings,... read more

Dell’s Tech Page One Managing Editor Nicole Smith On Content Marketing Planning

Dell’s Tech Page One Managing Editor Nicole Smith On Content Marketing Planning

Content Marketing

Tech Page One publishes a robust offering of original content, breaking news, curated editors’ picks, in-depth analysis, stories that are sourced with Dell’s own experts and features such as an interview with a... read more