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Content Marketing

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Why Consumer Psychology Matters In Content Marketing 

Why Consumer Psychology Matters In Content Marketing 
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39 Essential Content Marketing Facts

39 Essential Content Marketing Facts

Content Marketing

If you haven’t browsed Aberdeen Group’s Marketing Effectiveness & Strategy practice recently, you may not know about its volumes of content marketing related research. From the adoption of video assets,... read more

5 Steps To Track Competitor Content Marketing (Case Study)

5 Steps To Track Competitor Content Marketing (Case Study)

Content Marketing

You may have the best content marketing team in the business but you can still learn from your competitors. In this detailed case study we examine how to track and... read more

10 Super Tips for Managing Freelance Writers

10 Super Tips for Managing Freelance Writers

Content Marketing

I know exactly why you’re here, reading this. Creating content takes a really long time, especially if you’re trying to create something new, fresh, and valuable. Most of us just... read more

5 Easy Copywriting Rules For Your Content Strategy

5 Easy Copywriting Rules For Your Content Strategy

Content Marketing

Quality content includes many ingredients. It’s crucial to make sure that they are all included in every content piece you generate, and in your content strategy. Copywriting is, after all,... read more

Content Marketing: What Is It, Really?

Content Marketing: What Is It, Really?

Content Marketing

Rarely has a buzzword been so, well, buzzy. The term “content marketing” is hot, hot, hot right now (check out what Google Trends has to say about it). “Content marketing... read more

Storytelling in Content Marketing: What It Is, What It Isn’t, & How to Do it Right

Storytelling in Content Marketing: What It Is, What It Isn’t, & How to Do it Right

Content Marketing

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I recently came across this video, in which renowned Austrian graphic designer Stefan Sagmeister tackles the stubbornly enduring buzzword “storytelling.” In refreshingly candid and colorful language (some of which is... read more

30 Day Social Media Content Challenge

30 Day Social Media Content Challenge

Content Marketing

What’s the hardest part of using social media for your business or organization? If you’re like most small business owners, coming up with content is at the top of your... read more

nike in China

4 Tips to Create Engaging Global Marketing Content

Content Marketing

In marketing, finding the right messaging to compel and educate target audiences is key to getting results. A core part of that concept is being familiar with these audiences and... read more

Content Marketing...Are You More Like the Beatles or Entertainment Tonight?

Content Marketing…Are You More Like the Beatles or Entertainment Tonight?

Content Marketing

Let’s put this on the table first: “Content Marketing” is great. Not because it’s something that’s new. Marketers have been creating and using compelling content — in the form of... read more

7 Reasons Why Visual Content is Important For You + 16 Mostly Free Image Sources

7 Reasons Why Visual Content is Important For You + 16 Mostly Free Image Sources

Content Marketing

Have you noticed the emphasis on visual content marketing these days? Visual Content for Your Visual Fans We are predominantly visual creatures. We are wired that way. “…our being visual... read more

Communicate a Bigger Vision with Content Marketing

Communicate a Bigger Vision with Content Marketing

Content Marketing

If your marketing could only accomplish one thing, what would it be? Retailers would say getting buyers into the store, because that’s where they can best convert interest into favorable... read more

Five Easy Steps to Start Your Content Marketing

Five Easy Steps to Start Your Content Marketing

Content Marketing

If you’re like most businesses with a website and social media hopes, you know you’re supposed to being creating bucket loads of online content. And if you’re like just about... read more

How Content Fuels Your Sales Pipeline

How Content Fuels Your Sales Pipeline

Content Marketing

Without a doubt, content fuels your sales pipeline. At least it should. Whether it’s snackable content for easy consumption, or “heavy” content for persuading peeps to buy from you, your... read more

Feeling Viral: How Generations and Genders Respond to Emotional Content

Feeling Viral: How Generations and Genders Respond to Emotional Content

Content Marketing

High-arousal emotions are at the center of every viral content success – but which emotions are key to reaching specific age and gender demographics? Building on our previous research on... read more

The Hidden Costs of Content Marketing

The Hidden Costs of Content Marketing

Content Marketing

Hey kids, want to shoot your leads right to the bottom of the funnel just like that? Tired of whiny sales people who don’t know how to close? And what... read more