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Content Marketing Is Primed For Disruption

Content Marketing Is Primed For Disruption
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How To Prepare Your Content Marketing For A Local Audience

How To Prepare Your Content Marketing For A Local Audience

Content Marketing

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With today’s savvy consumers increasingly resistant to the charms of traditional advertising, content marketing is emerging as a powerful alternative method of reaching out to customers. But while producing good... read more

Quality Content Should be Central to Your Business

Quality Content Should be Central to Your Business

Content Marketing

There is a lot of rubbish on Facebook. Indeed, there is a lot of rubbish on the Internet generally. However, new research shows that it is the quality content on... read more

Good Content Marketing Needs High Standards of Writing

Good Content Marketing Needs High Standards of Writing

Content Marketing

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My arrival at Southerly this week has taken me into a world of content marketing that – I admit – I am unfamiliar with. But I am learning fast. Coming... read more

16 Facts About Video Marketing That Will Keep You Up At Night

16 Facts About Video Marketing That Will Keep You Up At Night

Content Marketing

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Of all the things I have to worry about on a daily basis, video marketing has really grabbed my attention, and I hope it’s starting to grab yours. Video marketing... read more

Why B2B Content Is a Crummy Vehicle for Sales

Why B2B Content Is a Crummy Vehicle for Sales

Content Marketing

  C’mon, admit it: At some point, you’ve been tempted to promote your brand within your content. You thought, “One itsy-bitsy little plug can’t hurt. I’m just helping my prospects... read more


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How to Choose the Right Content Marketing Agency

How to Choose the Right Content Marketing Agency

Content Marketing

The decision to hire an agency offering the latest content marketing techniques is a popular choice amongst many savvy business owners. Choosing the right company to prepare and present media... read more

Use Your Influencers to Open The Doors to Excellent Content Marketing

Use Your Influencers to Open The Doors to Excellent Content Marketing

Content Marketing

When Jim Morrison said “If you book them, they will come” in Wayne’s World 2, the music legend effectively delivered a marketing mantra – one that is bang on the... read more

11 Ways to Come Up with a Rocking Content Marketing Strategy

11 Ways to Come Up with a Rocking Content Marketing Strategy

Content Marketing

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No more mediocrity. If that isn’t your motto as a content marketer, it should be. Consumers today have more free content available online then they know what to do with.... read more

Setting up an Editorial Calendar

Setting up an Editorial Calendar

Content Marketing

Earlier this week, I shared “9 Ways to Generate Content Ideas.” The problem is, once you get started generating ideas, it may be hard to stop. So, what do you... read more

The Two-Part Equation to Influencer-Driven Content Marketing

The Two-Part Equation to Influencer-Driven Content Marketing

Content Marketing

Influencer-driven content marketing can be a marketer’s best friend – it’s a strategy aimed at fostering credibility, influence and, ultimately, action. According to content marketing expert Lee Odden: “By incorporating... read more

A Content Strategy for Lead Generation

A Content Strategy for Lead Generation

Content Marketing

Businesses are increasingly creating a broad range of online content for many reasons. Quality content has the ability to educate, inform, generate leads and entice customers. Therefore, it comes as... read more

In a Content Economy, Brands Must be Storytellers

In a Content Economy, Brands Must be Storytellers

Content Marketing

Whether you call it the attention economy, or the content economy, the fact of the matter is that the decline of traditional media and the proliferation of social media has... read more

Content Marketing Guide For New Businesses

Content Marketing Guide For New Businesses

Content Marketing

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Some time it gets confusing to describe what content marketing really is. When people hear about it, they think of social media platforms and networks. Well, content marketing is not... read more

4 Ways to Build Trust Through Content and Blogging

4 Ways to Build Trust Through Content and Blogging

Content Marketing

This week, Brandon sits down with Phil Smith, Mainstreethost’s Content Manager, to discuss how a business can build trust with their audience through content and blogging. Watch and learn how... read more

Why “Buying YouTube Views” Isn’t Enough

Why “Buying YouTube Views” Isn’t Enough

Content Marketing

If you own and operate a small YouTube channel, you’ve no doubt researched ways to grow your audience. “Buy YouTube Views” is a common phrase that is searched via Google... read more