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The State of Content Marketing Today: Content Shock and New Directions

The State of Content Marketing Today: Content Shock and New Directions
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How Brands Can Take Advantage of the Duck Face Selfie Craze

How Brands Can Take Advantage of the Duck Face Selfie Craze

Content Marketing

Get the duck faces ready, marketers. Selfies became THE hot trend last year and it doesn’t seem like it’s going anywhere, anytime soon.  Last year selfies became the buzzword for... read more

Measuring Content Marketing Success This EOFY

Measuring Content Marketing Success This EOFY

Content Marketing

You’ve reached the end of another financial year – hopefully with a smile on your face – so what better time to evaluate your content marketing efforts than now? At... read more

The 4 Ingredients That Make an Effective Meme

The 4 Ingredients That Make an Effective Meme

Content Marketing

The meme is at the forefront of what makes up shareable, viral content on the social web. It is a simple image, video or GIF with a witty tagline in... read more

Why is Content Marketing Important for B2B Marketers? Part 2

Why is Content Marketing Important for B2B Marketers? Part 2

Content Marketing

In the first installment of this series, I defined Content Marketing and highlighted the importance of adopting a content-focused marketing approach. Content marketing entails creating and distributing relevant content to... read more

7 Best Practices for Using GIFs & Cinemagraphs for Business

7 Best Practices for Using GIFs & Cinemagraphs for Business

Content Marketing

GIFs and cinemagraphs are a fun and innovative way for brands to connect with their audience in the era of Tumblr, BuzzFeed and other media platforms attempting to hack the... read more


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A Picture is Worth a Thousand Goals: Photos in Your Content Marketing

A Picture is Worth a Thousand Goals: Photos in Your Content Marketing

Content Marketing

It’s seemed like the World Cup has grabbed more headlines than ever this year, but the 7-1 beatdown Germany laid on Brazil in the semi-finals seemed to capture more attention... read more

Promoting Content to Drive Organic Search and More Product Views

Promoting Content to Drive Organic Search and More Product Views

Content Marketing

The days of guest blogging to product pages are over, but that doesn’t mean content promotion is any less important to e-commerce success. The retail brands that master content promotion... read more

How to Boost Content Marketing Returns Through PR Integration

How to Boost Content Marketing Returns Through PR Integration

Content Marketing

The “relations” part of Public Relations can sometimes be obscured by the desire for coverage at any cost – in reality, it’s the human relationships that PR creates and maintains... read more

Marketers Turn to Bite-Sized, Social Content To Appeal To Millennials

Marketers Turn to Bite-Sized, Social Content To Appeal To Millennials

Content Marketing

B2B marketers have long segmented their audiences by role, industry and company size, among other criteria. Some progressive B2B marketers are now adding “generation” to that mix as they look... read more

5 Content Blunders To Avoid When Taking That Summer Vacation

5 Content Blunders To Avoid When Taking That Summer Vacation

Content Marketing

Got summer vacation plans? Perhaps you’re going to spend some time soaking up the sun. That sounds real nice, and I recommend doing it often. However, we all know that... read more

The Prince of Content Marketing? Lessons Learned From The Purple One

The Prince of Content Marketing? Lessons Learned From The Purple One

Content Marketing

Okay, we admit it: When it comes to his relationship with the Internet, Prince has something of a spotty track record. In his defense, he was one of the first... read more

Why Content Is The New Sales Call

Why Content Is The New Sales Call

Content Marketing

When Google came out with their Zero Moment of Truth reports, there was a lot of highly compelling data points that made CEOs, CMOs and sales heads have to stop... read more

Got pen and paper?

6 Free Ideas to Create Visual Content for Social Media

Content Marketing

Images and videos are very valuable social currencies in 2014. People are naturally attracted to images and, in case you didn’t notice, your readers are people too. We like to share visuals... read more

Clap Along If Your Content Strategy Feels Like A Room Without A Roof

Clap Along If Your Content Strategy Feels Like A Room Without A Roof

Content Marketing

It might seem crazy what I’m about to say… But it’s been more than six months since Pharrell’s mega-hit “Happy” was released, and I STILL crank up the radio whenever... read more

5 Reasons Why Content Marketing Is The Best Move For Your Company’s ROI

5 Reasons Why Content Marketing Is The Best Move For Your Company’s ROI

Content Marketing

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Content marketing and outbound sales strategies are often pitted against each other, like brutish bloodied boxers waiting for the bell. Some are convinced that one must win and the other... read more