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Content Marketing

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Why Social Media And Content Marketing Are Perfect Partners

Why Social Media And Content Marketing Are Perfect Partners
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3 Ways to Celebrate Content Marketing Success — And Keep The Momentum Going

3 Ways to Celebrate Content Marketing Success — And Keep The Momentum Going

Content Marketing

You’ve met a milestone in your content marketing strategy – congrats! So, how can you celebrate your success in a way that reinforces the reasons you succeeded in the first... read more

The Coming and Passing of Google Authorship

The Coming and Passing of Google Authorship

Content Marketing

In 2011, Google announced the widespread implementation of Authorship markup, an official means for authors to claim and be credited for their work. Enthusiasts saw the move as a way... read more

How to Attract Your Audience with Awesome Marketing Content

How to Attract Your Audience with Awesome Marketing Content

Content Marketing

Content is still king but how often you produce it correlates directly with the success of your business. Back in the day, companies only created content, such as press releases,... read more

10 Signs You Hired The Wrong Infographic Design Company

10 Signs You Hired The Wrong Infographic Design Company

Content Marketing

So, you hired an infographic design company thinking that it would drive traffic to your website, increase your brand awareness, and attract all kinds of authority links but it just... read more

Content On Steroids: What Happens When You Publish With An Entrepreneurial Spirit

Content On Steroids: What Happens When You Publish With An Entrepreneurial Spirit

Content Marketing

Everyone talks. Some write. Digital marketing is a “writing” business – everything you do with digital marketing has to do with writing – from emails to blog posts to social... read more

Google Authorship is Dead. But it Still Pays to Be an Author

Google Authorship is Dead. But it Still Pays to Be an Author

Content Marketing

Last month, Google announced it was ending its programme Google Authorship. It will stop showing authorship data in search results and will stop tracking authorship mark-up. Many people in the... read more

6 Things You Should NOT Do With Your Content Marketing

6 Things You Should NOT Do With Your Content Marketing

Content Marketing

Content marketing can be an extremely effective, although time-consuming, method of attracting potential customers to your brand’s site. It can be a very experimental and trial-and-improve way of working towards... read more

For Content Marketing Success Start With Creating a Content Team (Not Surprisingly!)

For Content Marketing Success Start With Creating a Content Team (Not Surprisingly!)

Content Marketing

I wrote about collaboration being an important part of content marketing and mentioned the importance of having a content team in place. Last week I focussed on involving team members... read more

Understanding the Future of Content Marketing

Understanding the Future of Content Marketing

Content Marketing

Have the words ‘Content Marketing’ been circulating around your comms team? There’s no more producing content for contents sake, it’s time to listen to your customers and keep them on side. When... read more

Content Marketing & Journalism: Not As Different As They're Telling You

Content Marketing & Journalism: Not As Different As They’re Telling You

Content Marketing

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Our friends at Contently don’t like the term “brand journalism” - they think it’s the marketing equivalent of a plastic glass – an oxymoron. They say brand journalism simply doesn’t... read more

Your Content Strategy Is Broken – Here’s How To Fix It

Your Content Strategy Is Broken – Here’s How To Fix It

Content Marketing

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Last week, I visited the Dallas/Fort Worth metropolis (I had never been, surprisingly), to chat with the Fort Worth PRSA chapter. The topic of my half-day presentation: Content strategy. Specifically,... read more

¿Hablas Español with Your Content Marketing? (You Better.)

¿Hablas Español with Your Content Marketing? (You Better.)

Content Marketing

Tomorrow is the last day of Hispanic Heritage Month, a month that celebrates Hispanic culture in the U.S. With one in six Americans identifying as Hispanic, Latin culture is becoming... read more

4 Steps to Succeed at Content Distribution

4 Steps to Succeed at Content Distribution

Content Marketing

Even though distribution is the final phase of content creation, it’s something you should think about first and foremost. Many publishers are already realizing the importance of content distribution. Job... read more

How Defining Virality Reveals The Truth About Viral Content

How Defining Virality Reveals The Truth About Viral Content

Content Marketing

A look at the different understandings of what constitutes as viral content exposes the rare nature of what ultimately drives content to go viral. What does it actually mean to... read more

How Emotional Should Your Content Be? Pt. 2

How Emotional Should Your Content Be? Pt. 2

Content Marketing

How can we harness the subconscious influence of emotions in our digital content? Last week, I looked at the viral effects emotional content can have for the sharing of articles,... read more