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Content Marketing

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Why You Shouldn’t Give Your Social Media Audience the Content They Want

Why You Shouldn’t Give Your Social Media Audience the Content They Want
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All Content Marketing Articles - Page 6
Why Do Businesses Need Content Marketing?

Why Do Businesses Need Content Marketing?

Content Marketing

Whether your business is small and local or has 200 employees, content marketing is becoming a necessity. Why? Because today’s customers are more likely to trust and acknowledge brands that... read more

Content Marketing Tools: The Ultimate List

Content Marketing Tools: The Ultimate List

Content Marketing

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The Ultimate Content Marketing Tools List has been updated as of August 14, 2014 to include over thirty new tools and several new categories including localization, digital asset management, web... read more

How to Tie Content Marketing to Revenue Impact

How to Tie Content Marketing to Revenue Impact

Content Marketing

Virtually every B2B company has a content marketing strategy these days, but even the most sophisticated companies have a tough time tying it back to revenue. Before Infer, I spent... read more

Visuals and Visual Design in Content Marketing

Visuals and Visual Design in Content Marketing

Content Marketing

Last month, we took a look at the importance of branding to successful content marketing. A part of that discussion was, as you’d expect, visual design. That makes sense, since... read more

Death to the Pageview: Giving Life to a New Era of Measuring Content

Death to the Pageview: Giving Life to a New Era of Measuring Content

Content Marketing

You—yes, you—are measuring your content wrong. Want to know how I know that? Well, I don’t. But my chances were good, considering only 9% of marketers are confident that the... read more

The Surprising Thing About Google That's Holding Back Your Content Strategy

The Surprising Thing About Google That’s Holding Back Your Content Strategy

Content Marketing

When was the last time your marketing team broadened its reach beyond Google? It’s hard to imagine because Google has disrupted everything from advertising, print publishing, broadcast and cable TV,... read more

Time to Move on From Content Marketing and Social Media

Time to Move on From Content Marketing and Social Media

Content Marketing

In my last article, Setting a Tone I rambled a bit on the idea that there is so much information out there that people are looking for more than just... read more

3 Content Myths That Are Killing Your Bottom Line

3 Content Myths That Are Killing Your Bottom Line

Content Marketing

If you’re like every other business owner with a content marketing strategy, you’re publishing all of those pieces to boost your bottom line.  You’ve heard the drool-worthy statistics — like... read more

There Are Three Kinds of Popular Posts. You Won’t Believe What Happened Next.

There Are Three Kinds of Popular Posts. You Won’t Believe What Happened Next.

Content Marketing

Maybe it’s just the corner of the online world I’m living in, but it seems lately like there are only three kinds of posts I’m seeing on Twitter and Facebook... read more

11 Content Writing Secrets from the Pros

11 Content Writing Secrets from the Pros

Content Marketing

What’s the difference between you and really successful bloggers? You know, the kinds with thousands of daily visitors, and more speaking invitations than they could possibly attend? It’s probably a... read more

Scale Your Content Marketing: Build a Culture of Content in Your Organization

Scale Your Content Marketing: Build a Culture of Content in Your Organization

Content Marketing

Introduction While Marketing is the voice of many organizations, a lot of subject matter experts reside elsewhere. They reside in Engineering, Product Management, Customer Support and Sales. Look at the... read more

Why You Are Your Brand’s Best First Impression in Content Marketing

Why You Are Your Brand’s Best First Impression in Content Marketing

Content Marketing

There are times when it’s best to be humble, and there are times when it’s best to let what’s best about you show. As marketers, our jobs revolve around ensuring... read more

7 Steps Toward Hiring An Amazing Content Writer (Without Going Broke)

7 Steps Toward Hiring An Amazing Content Writer (Without Going Broke)

Content Marketing

The results are in, and once again—Content is still King! (Much love to graphic designers, podcasters, and video producers.) According to Social Media Examiner, the written word rules as the most... read more

Content Forensics: A Six Step Process

Content Forensics: A Six Step Process

Content Marketing

Great content roadmaps result from two things: customer obsession and organizational alignment. The first refers to the need to go beyond sectors and segments to deep knowledge of the customer... read more

Why Would You Need a Content Marketing Rescue?

Why Would You Need a Content Marketing Rescue?

Content Marketing

Content marketing is something most businesses do, even if they don’t know they’re doing it. It’s a combination of social media, websites, Google rankings, print media, and other online platforms... read more