Content Marketing
Organizing Your Department for Content Marketing: Strategic Requirements
1Recently, the Altimeter Group published Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise. The research, which is based on interviews with 78 practitioners, content... read more
Overcoming Planner’s Block: The Content Marketer’s Edition
Putting together a content marketing plan is no walk in the park. While there is no such thing as a standard content marketing plan, our particular process typically involves hours... read more
Editorial Calendar Stress? Content Brainstorm Could Spell Relief
Is the lack of new ideas for your company’s blog stressing you into insomnia and nail biting? It’s daunting to be the one who has to keep the editorial calendar... read more
Use Content Strategy to Break Into a New Market
I’ve been on a number of calls recently with companies that want to break into a new market. They think that content marketing may be the key, but are uncertain... read more
Outsourcing Your Content Marketing: Homework Required
Content marketing is indisputably hot. Budgets are up. Business awareness is up. Demand for information and services is up. Look no further than the Google Trends charts below, comparing search... read more
5 Tips for Content that Crosses Cultural and Linguistic Borders
When creating content, it pays to think big. Publishing online gives us access to a readership that’s almost too large to imagine. Do it right and your words could be... read more
Insourcing Your Content Marketing: Should You Take on the Challenge?
According to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends annual report, the majority of companies say that they will increase their content marketing spending in the next 12... read more
Quality Over Quantity: Why Weak Content Is Killing Your Brand
1I don’t spend a lot of time using Twitter, but when I do, I am searching for content that will either educate, entertain, or maybe even inspire me. My situation... read more
The 3 Building Blocks to Content Marketing Strategy
I average about three speeches a week revolving around the topic of content marketing. At every one of those events I ask, “How many of you have a documented content... read more
How to Use the Concept of Agile Development in Content Marketing
A big part of content marketing is coming up with great content on a regular basis. In fact this remains one of the biggest obstacles faced by content marketing professionals... read more
3 Tips for Better Content Marketing and Lead Nurturing
Every marketing professional knows that there isn’t one magic ingredient that creates effective marketing: different industries find success with different methods and tools, and there are an infinite number of... read more
9 Things You Can Learn From David Ogilvy About Copywriting
2What do Rolls-Royce, Dove, Shell, and Schweppes all have in common? The answer: David Ogilvy, known throughout the copywriting and advertising industries as “The Father of Advertising.” For a quick... read more
How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide
Throughout 2012, video marketing for B2B businesses undoubtedly showed an upward trend in both effectiveness and popularity, and most industry observers expect this to continue into 2013 and beyond. Here... read more
Ways to Increase Sales with Content Marketing: 6 Simple Solutions
2Content marketing is all the rage these days, with more and more companies using content creation and social media to establish themselves as brands of authority and esteem. It is... read more
12 Common Misconceptions About Content Marketing
1I don’t know everything about content marketing – no one does. Sometimes we are tempted to think we do but when the truth comes home there is always a lot... read more
