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Content Marketing

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20 Captivating Content Marketing Facts In 2014 (Infographic)

20 Captivating Content Marketing Facts In 2014 (Infographic)
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5 Events You Can Newsjack Now That The Soccer World Cup Is Over

5 Events You Can Newsjack Now That The Soccer World Cup Is Over

Content Marketing

It is common practice for content marketers to ‘Newsjack’ current events and trending topics through their blogs, Tweets and shares. A great example is the foray of brands that have... read more

Broadening Your Business Audience

Broadening Your Business Audience

Content Marketing

By now most businesses are savvy to the fact that a blog is an integral part of their marketing strategy with useful content having the potential to gain your brand... read more

Create Unique Content and Own Your Business Niche

Create Unique Content and Own Your Business Niche

Content Marketing

Sharing other people’s content on social media is nice, but the best content sharers are content creators. Makers. Producers. Originators. It’s one thing to cover that ’80s band on stage... read more

Who Benefits From Your Content? Demographic Data Can Help!

Who Benefits From Your Content? Demographic Data Can Help!

Content Marketing

In my previous entry, I discussed how a blogger could utilize Brandwatch to help in content management. Based on my personal experience with the social measurement tool, I devised the... read more

Are You Ready To Say "I Do" To Content Marketing?

Are You Ready To Say “I Do” To Content Marketing?

Content Marketing

Content marketing isn’t just some random strategy you can wine and dine and then stop calling after a week  end after publishing a few blog posts. It’s something that requires... read more


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7 Key Ways Content Fails

7 Key Ways Content Fails

Content Marketing

Brands spend a mint on planning, producing, distributing, and promoting marketing content. More than a few are wasting a big chunk of their money, because their content fails. How many... read more

10 Small Changes That Will Revolutionize Your Content Marketing

10 Small Changes That Will Revolutionize Your Content Marketing

Content Marketing

It’s unfortunate, but rarely do we take the time to review our content marketing plan (that is, if we have one at all). Being that it’s halfway through the year,... read more

How To Convince Your Boss To Do Content Marketing

How To Convince Your Boss To Do Content Marketing

Content Marketing

Modern marketing is dynamic. It has to be. The media we use to communicate with customers changes frequently and unexpectedly, and we need to adapt with it. Sometimes, it feels... read more

Guide to Curating Content for Marketing

Guide to Curating Content for Marketing

Content Marketing

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Curated content is extremely useful in that you don’t have to re-invent the wheel every time with the most amazing and unique content. You can quickly and easily find great... read more

77+ Resources for Amazing Copywriting

77+ Resources for Amazing Copywriting

Content Marketing

Copywriting. Arm yourself with the knowledge needed to move people with words and you will need little else to make and save a ton of money. Regardless of which industry... read more

3 Content Marketing Planning and Productivity Tips

3 Content Marketing Planning and Productivity Tips

Content Marketing

As we cross the annual midpoint, many businesses experience a transition period, making this an ideal time to assess marketing effectiveness to make the necessary adjustments for finishing the year... read more

Build Content Marketing Authority with Great Sources

Build Content Marketing Authority with Great Sources

Content Marketing

Getting great source material for your content marketing efforts is one of the more exacting elements in the mix. Where are the facts and ideas in your content coming from?... read more

Inbound Marketing, Content Marketing

The Content Marketing “Trifecta”

Content Marketing

Content marketing. It’s a “big deal” in today’s online marketing world. It seems like everyone is talking about it. Done correctly, content marketing can be a tremendous asset to almost... read more

Who is Your Content Marketing Targeting?

Who is Your Content Marketing Targeting?

Content Marketing

There used to be a time when SEO writers wrote purely to please the search engines. Result was badly phrased articles, crammed with keywords and at times nonsensical sentences. There... read more

Why is Content Marketing Important for B2B Marketers? Part 3

Why is Content Marketing Important for B2B Marketers? Part 3

Content Marketing

In the previous installment of this series, I highlighted how B2B marketers use content marketing and some of the pros / cons associated with it. Content marketing is all about... read more